Behind The Acquisition
What He Learned from Sending 1,000,000+ M&A Outreach Messages ($355M Deals Sourced)
16 Apr 2025
Master the art of business acquisitions in 15 min a week with our newsletter → https://behindtheacquisition.beehiiv.com/ Willem Westra, founder of WW Capital Group, has sent over 1,000,000 emails to source deals for more than 100 financial firms and SMBs. His outreach system has directly facilitated more than $355M in closed deals.In this episode, Willem breaks down his battle-tested 3-step process to source deals leveraging AI and Cold emails.Connect with Willem Westra (Guest):• Twitter - https://www.linkedin.com/in/willem-westra-6461ab172/• Website - https://wwcapitalgroup.com/Connect with Adithya MS (Host):• Twitter - https://x.com/Adithya__ms • Linkedin - https://www.linkedin.com/in/adithyams7• Facbook - https://www.facebook.com/adithya.ms.39/• Book a Call - https://calendly.com/30min-intro-call/1
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