Behind The Billboard

Episode 100 - Sir John Hegarty

19 Dec 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/btb-100Yes folks it’s here. Episode #100!! It’s been an incredible time, 100 episodes over six years. T...

Episode 99 - Best of 2025

05 Dec 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025Here we go folks. It’s the end of year list you’ve been waiting for. Behind the ...

Episode 98 - Peter Heyes

21 Nov 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-98-peter-heyesEpisode #98 feature Pete Heyes, award-winning creative, creative director, top northe...

Episode 97 - Andy Clough & Richard McGrann

07 Nov 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrannGood things come to those who wait … and we’ve been waiting a whi...

Episode 96 - Ajab Samrai

24 Oct 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-96-ajab-samraiEpisode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incred...

Episode 95 - SimKat

10 Oct 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-95-simkatEpisode #95 features Sim Sidhu and Katy David aka ‘SimKat’, one of BBH’s most brilli...

Episode 94 - Paul Pateman

12 Sep 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-94-paul-patemanEpisode #94 features Paul Pateman aka Pâté on Toast. Paul is a graphic artist, art...

Episode 93 - BuildHollywood

22 Aug 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-93-buildhollywoodEpisode #93 features Jayne Andrew & Isobel Deevy from OOH specialists BuildHollywo...

Episode 92 - Rick Brim

01 Aug 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-92-rick-brimEpisode #92 features Rick Brim, Co-Founder and CCO of adland’s newest agency, Ace of ...

Episode 91 - Gary Fawcett & Lisa Nichols

04 Jul 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-91-gary-fawcett-amp-lisa-nicholsPodcast episode #91 features Gary Fawcett & Lisa Nichols, ECDs at T...

Episode 90 - Tim Jones

13 Jun 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-90-tim-jonesPodcast episode #90 is the first of our Manchester special and features the charming an...

Episode 89 - Liam & Alison

30 May 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-89-liam-and-alisonEpisode #89 features Liam Bushby & Alison Steven, Global Creative Directors at Og...

Episode 88 - Hermeti Balarin

11 Apr 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarinEpisode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+...

Episode 87 - Jeremy Craigen [Part 2]

28 Mar 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-87-jeremy-craigen-part-2He’s back! Jeremy Craigen returns for episode #87, talking all things VW....

Episode 86 - Jeremy Craigen [Part 1]

14 Mar 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover ...

Episode 85 - Felipe Serradourada Guimaraes

28 Feb 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-85-felipe-serradourada-guimaraesEpisode #85 features Felipe Serradourada Guimaraes, the recently ap...

Episode 84 - The Great Outdoors

07 Feb 2025

Contributed by Lukas

To (belatedly) welcome in the new year, we decided to go forth into The Great Outdoors and discuss plans for 2025.We covered all sorts of stuff: the n...

Episode 83 - Aidan McClure

10 Jan 2025

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-83-aidan-mcclureEpisode #83 features the super-charming, super-talented Aidan McClure, CCO and co-f...

Episode 82 - Best of 2024

18 Dec 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-82-best-of-2024BtB best of 2024 / Christmas specialYes folks it’s the biggie. The one you’ve be...

Episode 81 - Helen Rhodes

07 Dec 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-81-helen-rhodesEpisode #81 features Helen Rhodes, ECD at BBH.We’ve been asking Helen to come on t...

Episode 80 - Mary Wear

22 Nov 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-80-mary-wearEpisode #80 features copywriter extraordinaire Mary Wear.Mary wrote possibly the most i...

Episode 79 - Dan Watts

08 Nov 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-79-dan-wattsEpisode #79 features the charming and super-talented Dan Watts, ECD at Pablo, London.Hu...

Episode 78 - Andy Jex

25 Oct 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-78-andy-jexAfter what seems like a lifetime away, we’re back. And who better than Andy Jex, the T...

Episode 77 - British Airways

16 Aug 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-77-british-airways/Sorry for the brief delay, but It’s finally landed ✈️The story behind the ...

Episode 76 - Brian Connolly

26 Jul 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-76-brian-connollyEpisode #76 features Brian Connolly.Brian is brilliant on many levels. His billboa...

Episode 75 - Phil & Graham

12 Jul 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-75-phil-and-grahamEpisode #75 features Phil Cockrell & Graham Storey.Humble, funny, gracious and ma...

Episode 74 - Kate Congreve

28 Jun 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-74-kate-congreveWe love firsts on the podcast. So episode #74 is a treat for Dan and Huge who hoste...

Episode 73 - Nicola Wood

31 May 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-73-nicola-woodPodcast episode #73 features Nicola Wood, Executive Creative Director at Ogilvy Londo...

Episode 72 - Rachel Miles

26 Apr 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-72-rachel-milesEpisode #72 features Rachel Miles, BAFTA award-winning creative and Creative Directo...

Episode 71 - Steve Hudson

05 Apr 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-71-steve-hudsonPodcast episode #71 features the super talented Steve Hudson.Not only is Steve one o...

Episode 70 - Paul Banham

22 Mar 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-70-paul-banhamCan you project the two moons from Mars into the night sky?Can you sell over 1,000,00...

Episode 69 - Paul Brazier

01 Mar 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-69-paul-brazierEpisode #69 features Paul Brazier and his brilliant billboards. The Economist, Guinn...

Episode 68 - Dan & Hugh

16 Feb 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-68-dan-and-hughEpisode #68 features two titans of the industry, huge characters with oodles of char...

Episode 67 - Matt Lever

02 Feb 2024

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-67-matt-leverWe’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter i...

Episode 66 - Best of 2023

15 Dec 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-best-of-2023Best of 2023We’re nearly there folks. 2023 just about done. How was it for you?For us...

Episode 65 - Dan Fisher

01 Dec 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-65-dan-fisherPodcast episode #65 features Dan Fisher, Global ECD at Ogilvy and WPP, the man behind ...

Episode 64 - Neil Dawson

17 Nov 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-64-neil-dawsonEpisode #64 features Neil A Dawson.We spent a lovely couple of hours discussing his c...

Episode 63 - Guy Murphy

03 Nov 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-63-guy-murphyEpisode #63 features our first ever planner, which seems a bit overdue considering the...

Episode 62 - Peter Souter

20 Oct 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-62-peter-souterRarely have we had such a talented, humble and unanimously respected guest as Peter ...

Episode 61 - Shish Patel

04 Aug 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-61-shish-patelPodcast episode #61 features one of the industry’s good guys, Shish Patel. Talented...

Episode 60 - Specsavers [Part 1]

28 Jul 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-60-specsavers-part-1Podcast #60 is part 1 of our Specsavers Special, featuring the brilliant outdoo...

Episode 59 - Lee Bofkin

07 Jul 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-59-lee-bofkin/Murals special with Lee BofkinIf you’ve seen an amazing mural lately, there’s a p...

Episode 58 - Nils Leonard

16 Jun 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-58-nils-leonardAI / Elderflower cordial  / B&Q / Inflatable cushions / Cannes / Air conditioning /...

Episode 57 - Alex Abrantes

09 Jun 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-57-alex-abrantes/Ever seen a billboard used as a music stage? Or a vodka ad invade a beer ad? Or Jo...

Episode 56 - James Day

06 Apr 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-56-james-day/Podcast episode #56 features one of the sharpest snappers in the business. And one of ...

Episode 55 - Jo Moore

23 Mar 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-55-jo-mooreEpisode #55 has a bit of everything.Mostly it has the charming, humble and uber talented...

Episode 54 - Emma Brooke

10 Mar 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-54-emma-brookeFor episode #54 we spoke to Emma Brooke, Writer and Creative Director at Leo Burnett ...

Episode 53 - David Masterman

24 Feb 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/Episode #53 of the podcast features the super talented ever ebullient Dave Maste...

Episode 52 - Mark Tutssel [Part 2]

09 Feb 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-52-mark-tutssel-part-2/Part 2 of our conversation with Tuts took us to the very heart the world’s...

Episode 51 - Mark Tutssel [Part 1]

27 Jan 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-51-mark-tutssel-part-1/Mark Tutssel aka ’Tuts’Part 1To say we’re excited about our latest gue...

Episode 50 - David Kolbusz

13 Jan 2023

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-50-david-kolbusz/BtB in 2023.And who better to kick off the year and podcast #50 than David Kolbusz...

Episode 49 - Best of 2022

16 Dec 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/2022/12/31/episode-49-best-of-2022/Of all the end of year lists, this is obv the one you’ve been waiting ...

Episode 48 - Scott Silvey

09 Dec 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-48-scott-silvey/You wait for a D&AD black pencil winner for nearly 50 episodes…then two come alon...

Episode 47 – Shelley Smoler

02 Dec 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-47-shelley-smoler/Our first South African.Our first D&AD black pencil winner.Our first guest with a...

Episode 46 - Russell Ramsey

18 Nov 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-46-russell-ramseyWe’re back!Series 4 is here and first up is Russell Ramsey, ECD of Pulse Creativ...

Episode 45 - Guy Moore

08 Jul 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-45-guy-moore/We’re back.And most appropriately we’re back with a Cannes man.None other than Guy...

Episode 44 - Cannes 2022

22 Jun 2022

Contributed by Lukas

See pictures and watch a video of the panel here: https://getbehindthebillboard.com/episode-44-behind-the-billboard-cannes/C’est ici!Yes, podcast #4...

Episode 43 - #CopySafari

20 May 2022

Contributed by Lukas

Beady eyed followers will know we’ve already posted about our #CopySafari with Vikki Ross.But today we’re pleased to say the podcast episode is av...

Episode 42 - Ewan Paterson

29 Apr 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-42-ewan-paterson/‘How about Carl Lewis in his running gear, but instead of wearing spikes that no...

Episode 41 - Ed Morris

01 Apr 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-41-ed-morris/Podcast 41 features one of the industry’s greatest talents - Ed Morris.Ed has flexed...

Episode 40 - Graham Fink Pt 2

18 Mar 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/episode-40-graham-fink-pt2/Is the sequel ever as good as the original? For Graham Fink Part 2, think Godfat...

Episode 39 - Graham Fink Pt 1

04 Mar 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/2022/03/04/episode-39-graham-fink-pt1/Episode 39 features an icon of the industry, Graham Fink.It feels a b...

Episode 38 - Jo Arscott

18 Feb 2022

Contributed by Lukas

Ep38 features Jo Arscott - a true creative pioneer, who mastered the art of the ’Integrated’ campaign long before everyone else jumped on the band...

Episode 37 - Vikki Ross

04 Feb 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/2022/02/04/episode-37-vikki-ross/Writing copy about Vikki Ross - the Queen of Copy - is a daunting task.Was...

Episode 36 - Justin Tindall

21 Jan 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/2022/01/21/episode-36-justin-tindall/Dead cats, sharing a flat with Damien Hirst, painting your toenails pu...

Episode 35 - Malcolm Venville

07 Jan 2022

Contributed by Lukas

Visuals: https://getbehindthebillboard.com/2022/01/07/episode-35-malcolm-venvillePodcast episode #35 features one of adland’s most brilliant and lov...

Best of 2021 - Pt 2

17 Dec 2021

Contributed by Lukas

So the question on everybody’s lips this Friday…what will be the number 1 billboard of 2021? Last week the pod counted down from 21 to 11. Now we...

Best of 2021 - Pt 1

10 Dec 2021

Contributed by Lukas

2021 - VISUALS: https://getbehindthebillboard.com/2021/12/10/episode-33-bestof21pt1/How was it for you? At Behind the Billboard we were genuinely sur...

Episode 32 - Mike Nicholson

25 Nov 2021

Contributed by Lukas

FOLLOW WITH VISUALS: https://getbehindthebillboard.com/2021/11/26/episode-32-mike-nicholsonWe’d heard so many good things about Mike over the years ...

Episode 31 - Tiger Savage - Part 2

12 Nov 2021

Contributed by Lukas

We’re back. Behind the Billboard is back. Amazing guests are backHugh’s heavy breathingDan’s crap jokesJon’s off-mic eye rolls.Overly long so...

Episode 30 - Tiger Savage - Part 1

29 Apr 2021

Contributed by Lukas

Dan and Hugh finally sit down with Tiger Savage, having talked about much of her work on previous shows with her peers. It was so good to talk through...

Episode 29 - Michael Lee from Oatly

01 Apr 2021

Contributed by Lukas

Dan and Hugh talk with Michael [or Mike] Lee, Creative Director at Oatly who has presided over some of the most iconic outdoor ads our industry has se...

Episode 28 - Sue Higgs

26 Mar 2021

Contributed by Lukas

Dan and Hugh talk with Copywriter extraordinaire Sue Higgs, going through her amazing body of billboards and posters for Vauxhall, Smirnoff, Regal and...

Episode 27 - Dave Buonaguidi

04 Mar 2021

Contributed by Lukas

Hugh and Dan talk with Dave Buonaguidi AKA @RealHackneyDave about his time in Adland and about what he's up to now... still making posters for walls.....

Episode 26 - Sir John Hegarty

11 Feb 2021

Contributed by Lukas

Dan and Hugh virtually meet up with the legend that is Sir John Hegarty. I'm not sure what else to add in this intro as... well.... its John Hegarty. ...

Episode 25 - Nils Leonard

04 Feb 2021

Contributed by Lukas

Dan and Hugh meet with founder of Uncommon London Nils Leonard, covering Outdoor work for Volvo, Tate, Habito, Brewdog and the 2020 Outdoor hall of fa...

Episode 24 - Richard Denney

28 Jan 2021

Contributed by Lukas

Hugh and Dan chat to Rich Denney, ECD @ St Lukes London about his billboard work for Carlsberg, NSPCC, Morrisons and of course last years impressive N...

Episode 23 - Andy Bird - PART 2

21 Jan 2021

Contributed by Lukas

The Bird is back... and this time it's the Publicis years.... From London to New York, we hear about some of the amazing OOH work he's presided over. ...

Episode 22 - Andy Bird - PART 1

15 Jan 2021

Contributed by Lukas

Dan and Hugh meet up with Andy Bird, CCO of Publicis New York - albeit remotely for a chat about his amazing life and experiences behind many many bil...

Episode 21 - Sophie Pemberton

07 Jan 2021

Contributed by Lukas

Recorded just before Christmas, Dan and Hugh talk to Group Strategy Director from Talon Outdoor, Ninja and by far the smartest person in the room Soph...

Episode 20 - #BestOf2020

04 Dec 2020

Contributed by Lukas

Dan and Hugh welcome 2020 to the podcast. After the initial jokes about 2020 being a bit of a shit, we soon got into some of the amazing work 2020 sup...

Episode 19 - Ben Kay

27 Nov 2020

Contributed by Lukas

Dan and Hugh virtually catch up with Ben, from their respective homes, and from his home in LA. The trio talk all things creative OOH, looking at his ...

Episode 18 - Adam Hinton

20 Nov 2020

Contributed by Lukas

Typical. You wait 17 episodes to hear from a photographer and then 2 come along at once. Hugh and Dan shared an epic few hours with Adam Hinton, anoth...

Episode 17 - Rankin

11 Nov 2020

Contributed by Lukas

Dan and Hugh meet up [virtually] with legendary fashion photographer and director, publisher of 4 magazines to date, the man, the brand - Rankin. Whet...

Episode 16 - Dave Monk

04 Nov 2020

Contributed by Lukas

Dan and Hugh talk to Publicis ECD Dave Monk, covering his creative career through BBH, Grey and Publicis including his OOH work for Lynx, Sunday Times...

Episode 15 - Mark Roalfe

28 Oct 2020

Contributed by Lukas

Dan and Hugh meet with Mark Roalfe, to talk pandemic, posters, partnerships and process.  View the visuals: https://getbehindthebillboard.com/mark-ro...

Episode 14 - Sanjiv and Jamie

21 Oct 2020

Contributed by Lukas

Dan and Hugh virtually meet with Sanjiv Mistry and Jamie Mietz from McCann to talk about the XBOX Survival Billboard. Check out the visuals here: http...

Episode 13 - Alex Taylor

14 Oct 2020

Contributed by Lukas

Dan and Hugh talk with Alex Taylor about her incredible career creating some of the best billboards the UK has ever seen for Silk Cut, XXXX, The Army ...

Episode 12 - Ant Nelson & Mike Sutherland

08 Oct 2020

Contributed by Lukas

Hugh and Dan talk to Ant Nelson and Mike Sutherland about Outdoor, Billboards and creativity throughout their time as a creative partnership all the w...

Episode 11 - Dave Dye - The Return

30 Sep 2020

Contributed by Lukas

Hugh and Dan catch up with Dave Dye on all things billboards and creativity. What's been happening over this summer, and some of the career highlights...

Episode 10 - Dave Dye - Economist Special

18 Mar 2020

Contributed by Lukas

 There have been a couple of recurring themes in our Behind the Billboard series to date: our guests always seem to reference Dave Dye and cite The E...

Episode 9 - Ana Balarin

11 Mar 2020

Contributed by Lukas

Episode 9 of Behind the Billboard features the enormously talented Ana Balarin ECD of Mother tells us about her (and husband Hermeti’s) OOH work - f...

Episode 8 - Mark Denton

04 Mar 2020

Contributed by Lukas

Mark joined us in his finery of a Denton branded tracksuit, peaky blinder cap complete with bobble on top and of course trainers and sunnies. What mor...

Episode 7 - Rosie Arnold

26 Feb 2020

Contributed by Lukas

Episode 7 features Rosie Arnold. Employee number 11 at BBH, D&AD’s first ever female president, multi award-winner, part time fencer and general lo...

Episode 6 - Martha Riley

12 Feb 2020

Contributed by Lukas

This week we welcome the incredible talent that is Martha Riley to the show. Martha has forged her career at some awesome agencies working on some inc...

Episode 5 - Vince Cook and Gary Fox-Robertson

05 Feb 2020

Contributed by Lukas

Episode 5 of Behind the Billboard features a number of firsts.See the website post for the images and videos that we talk about in the podcast...https...

Episode 4 - Tony Davidson

29 Jan 2020

Contributed by Lukas

Episode 4 of Behind the Billboard features Tony Davidson. You can see all of the work on the blog post... There's a tonne of great work! https://getb...

Episode 3 - Tim Riley

22 Jan 2020

Contributed by Lukas

Episode 3 features Tim Riley, one of the most famous writers in our industry.IMAGE OF TIM: http://bit.ly/TimRileyMadMag We say ‘writer’ rather th...

Episode 2 - Paul Belford

15 Jan 2020

Contributed by Lukas

In episode 2 we’re with Art Director extraordinaire Paul Belford.Paul has worked at more agencies than most of us have had hot dinners…. and that ...

Episode 1 - John Patroulis

08 Jan 2020

Contributed by Lukas

In our first episode we speak to John Patroulis, Global Chief Creative Officer of Grey.We discuss the billboards that John has been passionate about, ...