Behind The Business
Episodes
249. My Hardest and Most Important Lessons From 2025
29 Dec 2025
Contributed by Lukas
2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons ...
248. How I Built a $2M Coaching Business From Nothing
22 Dec 2025
Contributed by Lukas
In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I...
How To Actually Scale To $30K Months In 2026
15 Dec 2025
Contributed by Lukas
In this powerful episode, Sofia reveals the exact steps to sustainably scale to $30,000 months and beyond in your coaching business — without burnou...
246. How I Structure My Business Routine and Calendar at $80K+ Months.MP4
08 Dec 2025
Contributed by Lukas
What if scaling your business didn’t require being fully booked, overwhelmed, or constantly “on”?In this episode, I’m pulling back the curtain...
How To Lead Yourself To Better Health And Bigger Success With Naomi Holdbrook
01 Dec 2025
Contributed by Lukas
In this powerful episode, I sit down with the incredible Naomi Holdbrook—The Unconventional Weight Loss Coach. Naomi shares her deeply personal stor...
244. Six Lessons from Six Years in Business
24 Nov 2025
Contributed by Lukas
In this special milestone episode, Sofia reflects on six years in business and shares the six most impactful lessons that shaped her journey. From bab...
243. Lessons From Running An In Person Business Retreat
17 Nov 2025
Contributed by Lukas
Hosting an in-person business retreat was one of the most rewarding and expansive experiences I’ve had in business. In this episode, I take you behi...
242. How I Closed 89% of Sales Calls (5 Proven Strategies)
10 Nov 2025
Contributed by Lukas
This week, I’m sharing exactly how I closed 89% of sales calls last month. No pressure tactics, no scripts, just a powerful process that works. Whet...
241. When to Hire an OBM and Stop Being the Bottleneck with Hollie Griffiths
03 Nov 2025
Contributed by Lukas
In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing...
240. Why Launching Feels Exhausting (And How To Do It Right)
27 Oct 2025
Contributed by Lukas
Feeling burnt out by launching or avoiding it altogether? In this episode, Sofia Bernardi breaks down exactly why launching feels exhausting and what ...
239. Your Next Steps To Build A Spacious $30K+ Month Business
20 Oct 2025
Contributed by Lukas
In this final episode of my seven-part series, I’m tying everything together and showing you exactly what your next step is to build a spacious, sca...
238. The Mindset Shifts That Move You To Multi-6 Figures And Beyond
13 Oct 2025
Contributed by Lukas
This episode is one of the most important I've ever recorded. I’m taking you behind the business to unpack the mindset shifts that moved me from...
237. The Seamless Sales Process That Scales Your Income Beyond $30K Months
06 Oct 2025
Contributed by Lukas
Sales don’t have to be pushy, draining, or awkward. In this episode, I’m breaking down the exact seamless sales process that helped me scale well ...
236. How I Make 100K Per Month (Working 20 Hours Per Week)
29 Sep 2025
Contributed by Lukas
In this heartfelt episode, Sofia shares how she’s just wrapped one of the most abundant and fulfilling months of her life — and how her business m...
235. The Sustainable Strategy That Attracts Dream Clients Daily Without Burnout
22 Sep 2025
Contributed by Lukas
What if signing dream clients daily didn’t require burnout, endless posting, or chasing leads? In this episode, Sofia walks you through the sustaina...
234. The Simple Systems That Create True Freedom And Buy Back Your Time
15 Sep 2025
Contributed by Lukas
Your business should run like a well-oiled machine — not like a never-ending to-do list. In this episode, I walk you through the exact systems I use...
233. The 5 Costly Mistakes Keeping Coaches Stuck At $5K–$20K Months
08 Sep 2025
Contributed by Lukas
In this second episode of the 7-part series designed to help you scale to $30K months and beyond, we’re diving into the five costly mistakes that ar...
232. How I Scaled To $100K Months With A Spacious Business Model
01 Sep 2025
Contributed by Lukas
In this episode, I take you behind the scenes of how I scaled my coaching business to $100,000 cash months without burnout, packed calendars, or const...
231. Why Most Coaches Never Reach $30K Months (And How to Change That)
25 Aug 2025
Contributed by Lukas
In this episode of Behind the Business, I challenge a hard truth: most coaches never reach consistent $30K months—but that doesn’t have to be your...
230. How I Hit My First $100K Cash Month (Lessons, Strategies and Mindset)
18 Aug 2025
Contributed by Lukas
In this episode of Behind the Business, Sofia shares the powerful story of how she hit her very first $100K cash month—what shifted, what stayed the...
229. 6 Figure Launches Using LinkedIn With Georgia St John-Smith
11 Aug 2025
Contributed by Lukas
In this inspiring episode of Behind the Business, Georgia St John-Smith returns to share the raw truth about business growth—the wins, the challenge...
228. Hiring a Coach? Watch Out for These Red Flags
05 Aug 2025
Contributed by Lukas
Before you hire your next coach, there are critical red flags you need to watch out for. Too many coaches fall into the trap of over-promising and und...
227. The Missing Piece in Your Business Strategy (That No One Talks About)
28 Jul 2025
Contributed by Lukas
What if the real reason your business isn’t growing has nothing to do with strategy? In this powerful episode, Sofia reveals the one quality that se...
226. What The Most Successful Coaches Have In Common
21 Jul 2025
Contributed by Lukas
This episode is your permission slip to stop making your doubts mean something about you. Sofia breaks down the truth behind what truly separates coac...
225. How I Scaled to $50K Months Without a Fully Booked Calendar
14 Jul 2025
Contributed by Lukas
This week, I'm pulling back the curtain on exactly how I scaled my business to $50k-$80k months while keeping my calendar clear, my clients thrivi...
224. My Pre-Sales Call System That Gets 90% of Leads Showing Up Ready to Buy. Here’s How
07 Jul 2025
Contributed by Lukas
In this powerful behind-the-scenes episode, Sofia reveals her exact pre-sales call process that gets 90% of leads to show up excited and ready to buy....
223. Changing Your Niche and Offer 24/7? Watch This
30 Jun 2025
Contributed by Lukas
In this week's podcast episode, I talked about Changing Your Niche and Offer 24/7? If you're constantly tweaking your niche, rewriting your I-...
220. How I Had An $83K Cash Month Without Working More
26 Jun 2025
Contributed by Lukas
In this week’s episode of Rising Coaches, I’m sharing the key lessons behind my recent $83K cash month, achieved without working more or hustling ...
222. When to Stick It Out vs. When to Pivot in Business
23 Jun 2025
Contributed by Lukas
In this episode of Behind the Business, I’m sharing the real story behind my decision to rename this podcast and the deeper conversation it opened u...
221. If I Were Starting My Coaching Business Again, Here's Exactly What I'd Do
16 Jun 2025
Contributed by Lukas
If I had to start my coaching business from scratch, I’d do exactly what I teach inside Scale School. In this empowering episode, I walk you through...
219. We Are Halfway Through 2025. Why You’re Not Where You Want to Be (And What to Do About It)
03 Jun 2025
Contributed by Lukas
In this week's podcast episode, I talked about how We Are Halfway Through 2025. Why You’re Not Where You Want to Be (And What to Do About It)We’...
218. The Coaching Industry Has Changed. Here’s How to Keep Growing.
27 May 2025
Contributed by Lukas
In this week's podcast episode, I talked about The Coaching Industry Has Changed. Here’s How to Keep Growing.The coaching industry is evolving—...
217. What You Don’t See Behind The Scenes Of A 50K Per Month Coaching Business
20 May 2025
Contributed by Lukas
In this week's podcast episode, I talked about What You Don’t See Behind The Scenes Of A 50K Per Month Coaching BusinessThis is one of the most ...
216. The 3 Biggest Mistakes New Coaches Make (and How to Fix Them Fast)
12 May 2025
Contributed by Lukas
If you’re a new coach trying to grow your business but feel like you’re spinning your wheels, this episode is for you.In today’s episode, I’m ...
215. How to Consistently Attract More Clients in Your Coaching Business
08 May 2025
Contributed by Lukas
In this week's podcast episode, I talked about How to Consistently Attract More Clients in Your Coaching BusinessIn Day 3 of the Crickets to Clien...
214. How to Pick Your Niche to Sign More Coaching Clients in 2025
07 May 2025
Contributed by Lukas
In this week's podcast episode, I talked about How to Pick Your Niche to Sign More Coaching Clients in 2025In Day 2 of the Crickets to Clients Cha...
213. How to Sign More Clients Online FAST (The Skill No One Talks About)
07 May 2025
Contributed by Lukas
In this week's podcast episode, I talked about How to Sign More Clients Online FAST (The Skill No One Talks About)In Day 1 of the Crickets to Clie...
212. Why You're Hearing Crickets (And What to Do Instead to Sign Your First Clients)
05 May 2025
Contributed by Lukas
In this week's podcast episode, I talked about Why You're Hearing Crickets (And What to Do Instead to Sign Your First Clients)You’re showing up. You...
211. How to Get Coaching Clients When You're Just Starting Out (Without a Big Audience)
28 Apr 2025
Contributed by Lukas
In this week's podcast episode, I talked about How to Get Coaching Clients When You're Just Starting Out (Without a Big Audience)Feeling invis...
210. The Real Reason You’re Not Signing Clients (It’s Not What You Think)
21 Apr 2025
Contributed by Lukas
In this week's podcast episode, I talked about The Real Reason You’re Not Signing Clients (It’s Not What You Think)In this episode, I break do...
209. How I Signed My First Clients Without A Big Audience, Website or Ads
14 Apr 2025
Contributed by Lukas
In this week's podcast episode, I talked about How I Signed My First Clients Without A Big Audience, Website or AdsThink you need a big audience o...
208. How I Had My Biggest Cash Month While Traveling For Half Of It
07 Apr 2025
Contributed by Lukas
In this week's podcast episode, I talked about How I Had My Biggest Cash Month While Traveling For Half Of It.In this juicy episode, I’m pulling...
207. How I Built My Coaching Business To 60K+ Months
31 Mar 2025
Contributed by Lukas
In this week's podcast episode, I talked about How I Built My Coaching Business To 60K+ MonthsMarch 2025 was my biggest month in business to date,...
206. The #1 Reason Your Coaching Business Isn’t Growing
24 Mar 2025
Contributed by Lukas
In this week's podcast episode, I talked about The #1 Reason Your Coaching Business Isn’t GrowingWhat if I told you the biggest thing holding your c...
205. How I Scaled My Coaching Business To $2M In 5 Years
17 Mar 2025
Contributed by Lukas
In this week's podcast episode, I talked about How I Scaled My Coaching Business To $2M In 5 YearsScaling to $1.6M doesn’t happen overnight, but...
204. $0 to $51K in 9 Days: My Proven Success Blueprint
10 Mar 2025
Contributed by Lukas
In this week's podcast episode, I talked about $0 to $51K in 9 Days: My Proven Success Blueprint.Ready to make rapid progress in your coaching bus...
203. 3 Steps To Hit 30K Months In 2025
03 Mar 2025
Contributed by Lukas
In this week's podcast episode, I talked about 3 Steps To Hit 30K Months In 2025.Are you ready to take your coaching business to consistent $30K m...
202. The 3 Systems You Need to Scale To 30K Months
24 Feb 2025
Contributed by Lukas
In this week's podcast episode, I talked about The 3 Systems You Need to Scale To 30K MonthsScaling your coaching business shouldn’t come at the...
201. How My Client Made $70K in 30 Days With This Simple Strategy
17 Feb 2025
Contributed by Lukas
In this week's podcast episode, I talked about How My Client Made $70K in 30 Days With This Simple Strategy.What does it take to generate $70K in ...
200. How I Hit $500K in 2024 by Doing LESS, Not More
11 Feb 2025
Contributed by Lukas
In this week's podcast episode, I talked about How I Made Half A Million Dollars In My Coaching Business in 2024.What if scaling to multiple six f...
199. How I Made Half A Million Dollars In My Coaching Business in 2024
03 Feb 2025
Contributed by Lukas
In this week's podcast episode, I talked about How I Made Half A Million Dollars In My Coaching Business in 2024. What if 2025 could be your most pr...
198. How To Have Your Biggest Cash Year In Your Coaching Business In 2025
27 Jan 2025
Contributed by Lukas
In this week's podcast episode, I talked about How To Have Your Biggest Cash Year In Your Coaching Business In 2025 What if your biggest revenue ...
197. 16 Sales from One 5 Minute Video: My Exact Strategy Revealed
21 Jan 2025
Contributed by Lukas
What if a single 5-minute video could generate 16 clients in just one week? 🧐 Last year, I created a simple but wildly effective strategy that hel...
196. The Exact Sales Funnel Blueprint That Took Me to $30K Months
13 Jan 2025
Contributed by Lukas
In this week's podcast episode, I talked about The Exact Sales Funnel Blueprint That Took Me to $30K Months Hitting $30K months might sound like a dr...
195. Behind The Scenes: December 2024 Goals Progress
06 Jan 2025
Contributed by Lukas
In this week's podcast episode, I talked about Behind The Scenes: December 2024 Goals Progress. I’ll admit, I hesitated to hit “record” on thi...
194. Why Most Coaches Will Fail in 2025 (And How to Avoid It)
30 Dec 2024
Contributed by Lukas
In this week's podcast episode, I talked about Why Most Coaches Will Fail in 2025 (And How to Avoid It) The harsh truth is that not every coaching b...
193. 5 Signs Your Coaching Business Will Last (or Fail)
23 Dec 2024
Contributed by Lukas
In this week's podcast episode, I talked about 5 Signs Your Coaching Business Will Last (or Fail). Wondering if your coaching business has what it ta...
192. If You're Struggling In Business, These 4 Lessons From 75 Hard Will Change Everything
16 Dec 2024
Contributed by Lukas
In this week's podcast episode, I talked about If You're Struggling In Business, These 4 Lessons From 75 Hard Will Change Everything. Have you ever ...
191. From $0 To 25K Per Week With Lanz Hilder
10 Dec 2024
Contributed by Lukas
In this week's podcast episode, I talked about From $0 To 25K Per Week With Lanz Hilder. If you’ve ever wondered what’s truly possible when you g...
190. Behind The Scenes: November 2024 Goals Progress
02 Dec 2024
Contributed by Lukas
In this week's podcast episode, I talked about Behind The Scenes: November 2024 Goals Progress Come behind the scenes into my goals, wins, and lesson...
189. Is Hustle And Hard Work Required To Scale?
25 Nov 2024
Contributed by Lukas
In this week's podcast episode, I talked about Is Hustle And Hard Work Required To Scale? Do you feel like “hustle culture” gets a bad rap these ...
188. How To Show up Authentically Online To Scale With Tamara Meyer
18 Nov 2024
Contributed by Lukas
In this week's podcast episode of Rising Coaches With Sofia Bernardi, I talked about How To Show up Authentically Online To Scale With Tamara Meyer. ...
187. How My Client Scaled from 5K to 50K Months Without Overwhelm or Burnout
11 Nov 2024
Contributed by Lukas
In this week's podcast episode, I talked about How My Client Scaled from 5K to 50K Months Without Overwhelm or Burnout How My Client Scaled from 5K t...
186. Behind The Scenes: October 2024 Goals Progress
04 Nov 2024
Contributed by Lukas
In this week's podcast episode, I talked about Behind The Scenes: October 2024 Goals Progress I don’t know about you, but I LOVE seeing behind the ...
185. The 3 Mindset Shifts To Move you To Multi Six Figures
28 Oct 2024
Contributed by Lukas
In this week's podcast episode, I talked about The 3 Mindset Shifts To Move you To Multi Six Figures Are you feeling stuck in a cycle of sales platea...
184. How Tara Went from $0 To 307K+ In Just 6 Months
21 Oct 2024
Contributed by Lukas
In this week's podcast episode, I had the honour of interviewing my client Tara who breaks down how she Went from $0 To 307K+ In Just 6 Months. When T...
183. Using Mindset And Manifestation To Scale To Multi Six Figures With Tanya Jane
14 Oct 2024
Contributed by Lukas
In this week's podcast episode of Rising Coaches With Sofia Bernardi, I had the honour of interviewing mindset and manifestation coach, Tanya who shar...
182. These 5 Things Are Stopping You From Scaling To 30K Months
07 Oct 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Rose Bernardi, i talked about These 5 Things Are Stopping You From Scaling To 30K Months. These 5 Thing...
181. Behind The Scenes: September 2024 Goals Progress
01 Oct 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Behind The Scenes: September 2024 Goals Progress. September, you were something...
180. My 5-Year Journey From Dog Walker To 7 Figure Coach
23 Sep 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, My 5-Year Journey From Dog Walker To 7 Figure Coach 5 years ago my life completely changed.I ...
179. 27 Things I’ve Learned In 27 Years
16 Sep 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, 27 Things I’ve Learned In 27 Years Last week I turned 27, so I thought I’d record a podcas...
178. Breaking Down My 100K Sales Month - The Secrets You Need
09 Sep 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, Breaking Down My 100K Sales Month - The Secrets You Need. Today we are celebrating 3 years of ...
177. Behind The Scenes: August 2024 Goals Progress
03 Sep 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Behind The Scenes: August 2024. Helloooo September / Spring 🌺 And goodbye A...
176. The Biggest Mistakes That Keeps Coaches Stuck In A Sales Plateau
27 Aug 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, The Biggest Mistakes That Keeps Coaches Stuck In A Sales Plateau Want to know the biggest mist...
175. How To Build A Seamless Sales Process That Has Made Me Over A Million Dollars
19 Aug 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, How To Build A Seamless Sales Process That Has Made Me Over A Million Dollars Sales. Usually ...
174. How To Attract Dream Ideal Clients On Repeat
12 Aug 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, How To Attract Dream Ideal Clients On Repeat. A big mistake I see coaches make is wanting to w...
173. Behind The Scenes: July 2024 Goals Progress
05 Aug 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Behind The Scenes: July 2024. July was a wild month. I traveled to Europe for ...
172. How To Create Epic Events That Builds High Cash Months
29 Jul 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How To Create Epic Events That Builds High Cash Months. Want to know the very...
171. Legally Protect Your Coaching Business With Tracey Mylecharane
22 Jul 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Legally Protect Your Coaching Business With Tracey Mylecharane. Is your coach...
170. 6 Things I'd Focus On If No One Was Buying
15 Jul 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about 6 Things I'd Focus On If No One Was Buying. 1. What Outcome, Result Or Expe...
169. How To Position Yourself As The Go-To In Your Niche With Hayley Osborne
08 Jul 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How To Position Yourself As The Go-To In Your Niche With Hayley Osborne. This w...
168. Behind The Scenes: June 2024 Goals Progress
01 Jul 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Behind The Scenes: June 2024. June, 2024. Wow. Where do I even begin. June w...
167. 3 Secrets To 30K+ Months
24 Jun 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about 3 Secrets To 30K+ Months There are 3 key pillars that I focused on to hit consi...
166. How To Reprogram Your Mind To Grow Your Coaching Business With Karli Whitwell
17 Jun 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How To Reprogram Your Mind To Grow Your Coaching Business With Karli Whitwell. ...
165. Earning Multi Six Figures Whilst Navigating Personal Challenges With Luke Page
10 Jun 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Earning Multi Six Figures Whilst Navigating Personal Challenges With Luke Page....
164. Behind The Scenes: May 2024 Goals Progress
03 Jun 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Behind The Scenes: May 2024 Goals Progress. May was a BIG month and thankfully ...
163. Using The Power Of Your Mind To Scale To Six Figures
27 May 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about Using The Power Of Your Mind To Scale To Six Figures This week on the podcast, ...
162. 6 Things That Took Me From 6 Figure Years To Six Figure Months
20 May 2024
Contributed by Lukas
In this week's podcast episode I share with you 6 Things That Took Me From 6 Figure Years To Six Figure Months. There is a huge difference betwee...
161. How Loving Yourself And Taking Naps Makes You More Money With Candice Hooper
13 May 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How Loving Yourself And Taking Naps Makes You More Money With Candice Hooper T...
160. Behind The Scenes: April 2024 Goals Progress
06 May 2024
Contributed by Lukas
In this week's episode on Rising Coaches With Sofia Bernardi I share my April 2024 Goals Progress Today I am jumping into your inbox to share wit...
159. 7 Things That Are Significantly More Important Than How Much Money You Make In Your Coaching Business
29 Apr 2024
Contributed by Lukas
In this week's podcast episode I share with you 7 things that are significantly more important than how much money you make in your coaching busin...
158. How To Sell Out Your Offers In 45 Minutes With Elena Daccus
22 Apr 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How To Sell Out Your Offers In 45 Minutes With Elena Daccus. Today's episode is ...
157. The Journey To Building A 7 Figure Coaching Business With Hayley Lloyd
15 Apr 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about The Journey To Building A 7 Figure Coaching Business With Hayley Lloyd. This ...
156. How To Master Your Money Mindset With Katy Almstrom
08 Apr 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How To Master Your Money Mindset With Katy Almstrom. If you love money, crea...
155. How Systems And Tech Will Make Your Business Grow With Emma Johnson
01 Apr 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How Systems And Tech Will Make Your Business Grow With Emma Johnson. Something...
154. Behind The Scenes: March 2024 Goals Progress
25 Mar 2024
Contributed by Lukas
In this week's episode on Rising Coaches With Sofia Bernardi I share my March 2024 Goals Progress. Today’s podcast episode is a vulnerable one. ...
153. Do THIS If You Want To Increase Your Income
20 Mar 2024
Contributed by Lukas
In this week's episode on Rising Coaches With Sofia Bernardi I share the one thing you need to do if you want to increase your income this month. Chec...
152. How Perfectionism Is Holding You Back With Sam Laura Brown
18 Mar 2024
Contributed by Lukas
In today’s podcast episode of Rising Coaches With Sofia Bernardi, I am sharing How Perfectionism Is Holding You Back With Sam Laura Brown. This we...
151. 3 Things I Wish I Knew Before I Ran My First Online Event
13 Mar 2024
Contributed by Lukas
In today’s podcast episode of Rising Coaches With Sofia Bernardi, I am sharing 3 Things I Wish I Knew Before I Ran My First Online Event! As we know...
150. How To Uplevel Your Money Mindset And Upgrade Your Life With Alex Nicolaidis
11 Mar 2024
Contributed by Lukas
In this episode of Rising Coaches With Sofia Bernardi, I talked about How To Uplevel Your Money Mindset And Upgrade Your Life With Alex Nicolaidis. Do...