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Behind the Stems

The Business book that changed everything in my wedding floristry biz | Ep 5

11 Jun 2025

Description

In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The 4-Hour Work Week. This book completely shifted the way I saw my business. I stopped thinking I had to do it all manually and started building a business that actually worked for my brain (hello, undiagnosed ADHD). Spoiler: it involved a lot less panic-quoting and a lot more Dubsado. 💡 Inside this episode, I talk about: → Why I avoided business tasks for years → The moment I realised my quoting system was costing me bookings → How Dubsado completely changed the way I work with wedding clients → The 4 principles that helped me take control of my backend → What “liberation” actually looks like when you run a creative business 😎 Want to build a system that works for you, not against you? Join me for The Smooth Operator Workshop A 5-day live experience where we’ll set up your Dubsado together. No tech overwhelm. No guesswork. Just one streamlined system that saves you hours and helps you book dream clients without burning out. 🎟️ Early bird is open now and the first 10 florists get my Floral Calculator free! Click here to save your spot

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