Behind the Stems
Episodes
The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27
17 Dec 2025
Contributed by Lukas
For years, I told myself I didn’t want high-budget weddings. I said they were boring. Too basic. Too polished. Too “not me.” But the realit...
The Birth of The Bunch Cruncher | Ep 26
12 Dec 2025
Contributed by Lukas
I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cr...
I am a delicate wilting flower (Surviving heat waves in wedding season) | Ep 25
04 Dec 2025
Contributed by Lukas
In this episode, I’m talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the s...
When the Plan Falls Apart: How to Lead, Pivot, and Problem-Solve Like a Pro Florist | 23
23 Nov 2025
Contributed by Lukas
I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivot...
People Pleaser Ash and dealing with Leadership Anxiety | Ep 23
14 Nov 2025
Contributed by Lukas
In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wield...
Cable ties, sandbags, sanity: A wedding florist’s guide to wild weather | Ep 22
01 Nov 2025
Contributed by Lukas
Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and whe...
The Comparison Trap (and How to Climb Out of It) | Ep 21
29 Oct 2025
Contributed by Lukas
I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when ...
More weddings ≠ More money | Ep 20
21 Oct 2025
Contributed by Lukas
When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opp...
Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19
03 Oct 2025
Contributed by Lukas
Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out ...
From panic ordering to profit ordering: Why you don’t make money when you sell your flowers | Ep 18
30 Sep 2025
Contributed by Lukas
Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m makin...
The day I threw my bouquet in the bin (and what it taught me about floristry) | Ep 17
26 Sep 2025
Contributed by Lukas
Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I ...
Stop competing on price! 10 reasons couples will choose the more expensive wedding florist | Ep 16
20 Sep 2025
Contributed by Lukas
I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for eve...
Why generic coaching doesn’t work for wedding florists (and what does) | Ep 15
18 Aug 2025
Contributed by Lukas
This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals togethe...
The $9 jacket that changed how I price my wedding florals | Ep14
11 Aug 2025
Contributed by Lukas
It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epip...
Florist Burnout: How to keep going when you’re ready to quit | Ep 13
09 Aug 2025
Contributed by Lukas
This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you...
Cult Status: The strategy behind brands people are obsessed with | Ep 12
30 Jul 2025
Contributed by Lukas
Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence ...
The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
14 Jul 2025
Contributed by Lukas
Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming conten...
Doing your friend’s wedding? Listen to this before you ruin the relationship | Ep 10
03 Jul 2025
Contributed by Lukas
Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such ...
These thoughts are keeping you broke in business | Ep 9
29 Jun 2025
Contributed by Lukas
What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories? In this episode, I’m digging into the invisible f...
Selling flowers while the world burns | Ep 8
21 Jun 2025
Contributed by Lukas
What do you do when the world feels too heavy to sell your work? This episode was born from a quiet message inside my new Instagram broadcast channel,...
How my CRM made me thousands (and saved me from a wedding disaster) | Ep 7
17 Jun 2025
Contributed by Lukas
Let’s talk about the least sexy part of your business... Your systems. Now, I know, when you think “profit,” you probably think marketing,...
Shake the Tree! How I Make My Best Money Moves in Winter I Ep 6
13 Jun 2025
Contributed by Lukas
You know what’s scarier than a quiet inbox in winter?A florist who believes they just have to “wait it out” This episode is your no-fluff, no-ex...
The Business book that changed everything in my wedding floristry biz | Ep 5
11 Jun 2025
Contributed by Lukas
In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels f...
From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4
06 Jun 2025
Contributed by Lukas
In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over t...
What I put in my proposals to increase bookings (Without being pushy) | Ep 3
04 Jun 2025
Contributed by Lukas
Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets? In this episode, I’m walking you through exactly what I includ...
What to post when there's no fresh photos coming in: Raw content that converts | Ep 2
01 Jun 2025
Contributed by Lukas
This is your permission slip to stop overthinking your content and start showing up as the version of you that dream clients actually want to hire. In...
From "Flower Lady" to CEO: How identity shapes our Success | Ep 1
30 May 2025
Contributed by Lukas
In today’s episode, I’m sharing a story I’ve never really told before, the quiet decision that kept me playing small for years and what finally ...