Behind the Stems
The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
14 Jul 2025
Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content? You’re not alone, I feel it too, there's another way!You can build an incredible, high-end wedding floristry business without relying solely on social media. In this episode, I break down three powerful, data-backed marketing strategies that top florists are using right now to stay fully booked without burning out. We’ll cover: 🤝 Why referrals aren’t random luck, they’re scalable, strategic and 80% more effective than ads. 🎧 The surprising ROI of podcasts and how one 30-minute episode can outperform 75 Reels. 🌸 How to use styled shoots as a trust-building, SEO-boosting, booking magnet (even without a viral moment). If you’re craving a more sustainable way to grow, one that feels soulful, spacious and off the scroll, this episode is your permission slip. Hit play, take notes, and start marketing like the grounded, passionate creative you are. 💌 Loved this episode? Comment below what you're going to shift in your marketing strategy
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