D2C E-commerce Playbook | A Conversation with Viswanathan, Founder of Enchispu.com

It was amazing podcast session about Viswanathan Anand's journey in  building Enchipsu, a D2C food brand delivering authentic Nagercoil  banana chips. He shared his experiences and learning's from his journey  of building his brand for the last 5 years.Enchips ⤵︎ Website: https://enchipsu.com/ Instagram: https://www.instagram.com/enchipsu/ Facebook: https://www.facebook.com/enchipsuViswanathan ⤵︎ Instagram: https://www.instagram.com/vvish__/Host Sriram selvan ⤵︎ LinkedIn: https://www.linkedin.com/in/sriram-selvan-519698226/Instagram: https://www.instagram.com/_sriramselvan/ Twitter: https://twitter.com/sriramselvank Email: [email protected]:(0:00) Coming Up (0:43) What is D2C? (2:49) About Enchipsu (7:58) Initial Investments (12:15) Website/Shopify (16:53) Earn Credibility & Branding (22:32) Difficulty Faced by Customers (27:47) Finding Target Audience (31:48) Offline Activities (34:15) Customer Support (37:34) Handling Tough Times (42:21) Happy Customer to Remember (45:12) Handling Angry Customers (48:42) First Order (50:43) Delivery – The Real Problem (55:52) About Team (57:13) Innovation & Packaging (1:00:59) Scaling to Offline (1:03:19) What Made You Do It?! (1:09:19) I'm Here to Create! (1:12:30) Having Multiple Interests (1:12:14) Question from Previous Guest (1:13:51) WindupTo Know More, Follow Being Scenius Podcast On ⤵︎ Instagram: https://www.instagram.com/beingscenius/ LinkedIn: https://www.linkedin.com/company/being-scenius-media/

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