Better Product

How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International

28 Jun 2022

Contributed by Lukas

Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, ma...

Why Your Positioning Should 'Pick a Fight and Take a Stand' with Catherine Spence, Microblink

21 Jun 2022

Contributed by Lukas

One of the fundamental strategies product marketers must lead is positioning. It's what determines how you'll talk about your product, your company, a...

Product Marketing's Essential Purpose with Martina Lauchengco, Author of LOVED

14 Jun 2022

Contributed by Lukas

In today's world, building a great product isn't enough. You have to master your go-to-market strategy by telling a story that will leave a lasting im...

Trailer: Unlock Product Marketing

09 Jun 2022

Contributed by Lukas

Product marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to ma...

The Power of Your Positioning

31 May 2022

Contributed by Lukas

How you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a so...

Elon Musk, Twitter, and Ego in Product

24 May 2022

Contributed by Lukas

For better and for worse, ego follows us all into our work lives. But leaders must pay special attention to what role ego plays in building a product....

When It's Time For A Product Glow-Up

17 May 2022

Contributed by Lukas

Everything has to start somewhere. But in product and in life, the beginning tends to be awkward. We have room to grow, and glow, up. The real questio...

How Product Research Limits Uncertainty and Helps Us Face Our Fears

10 May 2022

Contributed by Lukas

Product research is a discipline that's transformed in recent years. The days of waterfall testing are over. Today, research is happening at every sta...

Experience-Driven Products for Relationship Wellness with the Founders of Ours

03 May 2022

Contributed by Lukas

Today we're talking about love—but not in the way you think. We're looking at the intersection of product and a timeless human experience: falling i...

Messaging Mix-Ups and How to Avoid Them

26 Apr 2022

Contributed by Lukas

Messaging is the story we tell about our product. But how do we know if we're telling the right story? To talk about your product, you need to learn f...

Harnessing Fast Feedback for Better Product Marketing with Peep Laja, Wynter

19 Apr 2022

Contributed by Lukas

Product marketing is an evolving field with much left to define about what product marketers can actually measure and support. Peep Laja founded his c...

The Skills You Need To Thrive In Product

12 Apr 2022

Contributed by Lukas

Opportunities in product today are seemingly endless. But if you're new to the industry or looking to break in, it can be hard to know what skills you...

How Great Food & Personalized Perks Support People Ops with Mel Skochdopole, Parkday

05 Apr 2022

Contributed by Lukas

It's the series finale of Power to the People Ops, and today, we've got a real treat. We're speaking with Mel Skochdopole, co-founder of Parkday—a....

Designing Work to Fit People with Julie Jeannotte, Officevibe

29 Mar 2022

Contributed by Lukas

Employee engagement is at the core of what keeps people motivated, productive, and happy at work. But unlocking what keeps people engaged is easier sa...

Productizing Ideas in the Services Industry with Tim Pröhm, VP at the KellyX Digital Innovation Lab

22 Mar 2022

Contributed by Lukas

With an uptick in challenges like the Great Resignation and remote work, companies who are hiring today must understand people—their users—in orde...

The Future is People Ops with John Wetzel, Gather

15 Mar 2022

Contributed by Lukas

Imagine a world where every person in a company is understood. They have engaging 1:1s with managers where their voices are heard, and consistent oppo...

Series Kick-Off: Power To The People Ops

08 Mar 2022

Contributed by Lukas

Many employers are coming to a huge realization: there's power in investing in people. But keeping teams happy, organized, and engaged at work can be ...

Growth Design Is More Than Just Another Buzzword

01 Mar 2022

Contributed by Lukas

Growth design is a powerful concept. It's how we bring the goals of product marketing into focus and activate those goals through great design. As Chr...

What Platform Strategy Can Teach Us About Product

22 Feb 2022

Contributed by Lukas

Some of the most popular digital products today, including the world-recognized FAANG stocks, are platforms. They are spaces that facilitate communica...

How To Know If Your Product Is Creating A New Category

15 Feb 2022

Contributed by Lukas

In today's digital product landscape, the possibilities seem endless. We're watching new products emerge to serve completely new categories—many of ...

How Community Inspires Product with Sly Tanenbaum, Urvin Finance

08 Feb 2022

Contributed by Lukas

One year ago, an online movement on Reddit led GameStop stock to skyrocket. The moment awakened a widespread conversation about retail investment, mem...

The Questions To Ask Before Showing Off Your Product

01 Feb 2022

Contributed by Lukas

To show—or not to show—your software is a question we hear a lot working in digital product. It's not only a big question with many answers, but o...

The Future of Social Media is "Anti-Social Media" Products - Part 2 with Emma Bates, Diem

25 Jan 2022

Contributed by Lukas

Social media has been called "the people's platform." But for all its benefits to the public, many challenges still exist. Misinformation is widesprea...

Square, Block, and the Impact of Your Product Name

18 Jan 2022

Contributed by Lukas

Changing a company or product name in a rebrand is a big decision. That's because renames are usually seen as a way to cement a changed identity. But ...

The Future of Social Media is "Anti-Social Media" Products - Part 1

11 Jan 2022

Contributed by Lukas

Social media is one of the most popular and well-used kinds of digital products out there—but of course, it's not without its problems. That's why w...

2021's Shift To Opportunity-Focused Innovation

21 Dec 2021

Contributed by Lukas

We saw a LOT happen in product in 2021. After digital products responded to the immediate problems of 2020, this year, we saw them innovate on unexplo...

Product Goes Public With Justin Bauer, Amplitude Analytics

14 Dec 2021

Contributed by Lukas

2021 was the year cookies died, and the year the public started paying more attention to how their data was being used online. These movements also ...

The Rise of Mindfulness Apps with Frank Bach, Lead Product Designer at Headspace

30 Nov 2021

Contributed by Lukas

You've probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven't used the product to meditate, it's likel...

Establishing Generational Health for Black Families with Tiffany Whitlow, NOWINCLUDED Co-Founder

23 Nov 2021

Contributed by Lukas

What do you do when your voice isn't recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black...

Closing the Gap in Neurological Health Care with Elizabeth Burstein, CEO of Neura Health

16 Nov 2021

Contributed by Lukas

When Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of ...

Combating the Unspoken Metabolic Health Crisis with David Flinner, Levels Co-Founder

09 Nov 2021

Contributed by Lukas

Metabolic health is the foundation of our bodies; it's what turns the food we eat into the energy we need to live. But despite playing a huge role in ...

How Aavia Shows 'Hormones Don't Discriminate' with CEO & Co-Founder Aagya Mathur

02 Nov 2021

Contributed by Lukas

Aagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hor...

Big Data & 'Enlightenment As A Product' In The Age Of Health Tech

26 Oct 2021

Contributed by Lukas

We're kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be "enlightened" by a produc...

Unpacking Dollar Shave Club's "No B.S." D2C Approach with Tsega Dinka

12 Oct 2021

Contributed by Lukas

You might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a "no B.S." approach to business. As on...

Boardable's Krista Martin on Representation & the Future of Non-Profits

07 Oct 2021

Contributed by Lukas

Non-profit boards are experiencing a culture shift. For the first time, many boards are leaning into virtual formats, creating new opportunities for m...

Creating a Frictionless D2C Experience with Liana Herrera, Bottomless

05 Oct 2021

Contributed by Lukas

Solving your own problems can be a shortcut to discovering a need in the market. Liana Herrera, Co-founder of Bottomless, recognized an opportunity to...

Staying Curious and Examining the Failures of D2C with Ben Clark, Casper

28 Sep 2021

Contributed by Lukas

Ben Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says i...

Monkeying Around with Product Brand

21 Sep 2021

Contributed by Lukas

From Mailchimp's humble monkey beginnings to a huge acquisition and SurveyMonkey's recent rebrand, we're talking about brand glow-ups & grow-ups in th...

Should You Start with Product Brand or Product Design? The Answer Depends.

14 Sep 2021

Contributed by Lukas

After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of c...

Tech-Enabled Retail with Mel Cummings, Fabletics

07 Sep 2021

Contributed by Lukas

Since 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to bui...

D2C Series Kick-Off: The New Way We Buy

31 Aug 2021

Contributed by Lukas

D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to ...

The Minute: Rigorous Design Decisions with Kate Donahue

26 Aug 2021

Contributed by Lukas

Meghan continues our The Minute conversations around how to start with design. Kate Donahue, Head of Product Marketing at Pitch, talks about how they ...

From Fashion to Software: Product Drops Can Surprise Your Customers

24 Aug 2021

Contributed by Lukas

You've probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach  with your product? We'...

The Minute: Creating a Delightful Experience with Dominik Zane

19 Aug 2021

Contributed by Lukas

Our last series may have been about the future of work, but another theme emerged: how to start with design. Dominik Zane, CEO & Founder of Around, sh...

Brand Skitching: What Postdates Shows Us About A World of Pop-Up Tech

17 Aug 2021

Contributed by Lukas

In this episode, Christian & Meghan review a new app called Postdates. You read that right: It's like Postmates, the food delivery app, but with the t...

Future of Work: The Wrap-Up

10 Aug 2021

Contributed by Lukas

Organizations around the world are figuring out what work will look like now and in the future. No one has the answer, but everyone is trying to crack...

A Product Greater Than the Sum of Its Parts with Kate Donahue, Pitch

03 Aug 2021

Contributed by Lukas

In a crowded space with established players, it can be hard to differentiate your product. Add in managing user expectations with your own innovative ...

Building Connected Remote Teams with Alexander Embiricos, Remotion

27 Jul 2021

Contributed by Lukas

We've all felt the exhaustion of back-to-back video calls. We know studies explain some of this fatigue: seeing ourselves on camera for hours at a tim...

A New Wave of Collaboration with Dominik Zane, Around

20 Jul 2021

Contributed by Lukas

The future of remote work is playful. Introducing play into a work environment doesn't make you less productive. It opens the space to be creative and...

The Minute: Future of Work vs. Future of Living with Tim Salau

15 Jul 2021

Contributed by Lukas

Tim Salau is the self-anointed, Mr. Future of Work. We had him on awhile back to spotlight his product, Guide, a B2B learning and talent development a...

Enabling Structured Work with Paige Costello, Asana

13 Jul 2021

Contributed by Lukas

Struggling to help your team see that their work really matters? Is there a disconnect between your day-to-day and your big-picture vision? Paige Cos...

Balancing the Future in the Present with Chris Byers, Formstack

06 Jul 2021

Contributed by Lukas

A customer-first approach is tried and true, but sometimes we narrow in on customers so closely that we miss opportunities to innovate. Chris Byers, C...

Series Kick-Off: The Future of Work

29 Jun 2021

Contributed by Lukas

The way we work will never be the same, from where we work to how it gets done. We're bringing you a new series, The Future of Work, exploring product...

The Minute: Christina Goldschmidt

22 Jun 2021

Contributed by Lukas

We often have to leave part of our conversations on the cutting room floor. As we were sweeping up, we stumbled upon this clip between Christian and C...

Intersecting Business Value and Customer Needs with Christina Goldschmidt, Etsy

17 Jun 2021

Contributed by Lukas

Design solutions happen at the intersection of business value and customer needs. If we want our teams to be able to create these solutions, we need t...

The Minute: Nick Volpe

15 Jun 2021

Contributed by Lukas

In this episode, Christian and Meghan ask Nick Volpe, Product Designer at Etsy, what he's most looking forward to. We're not gonna ruin it for you, bu...

Designing for the Customer's Customer with Nick Volpe, Etsy

10 Jun 2021

Contributed by Lukas

There's an invisible balancing act happening in a two-sided marketplace. As a designer or product manager, how do you balance both a buyer's and selle...

Introducing the Business of Product

08 Jun 2021

Contributed by Lukas

What's an idea worth? Most likely, nothing. Yet, they run rampant in our businesses, across our networks, and in our minds. Leaving us with this quest...

The Minute: Heather Campbell

08 Jun 2021

Contributed by Lukas

Heather Campbell joined Christian in our Behind the Product Series featuring Etsy. Halfway through the conversation, Christian went a bit rogue. You'l...

Achieving Customer Outcomes Beyond Conversion with Heather Campbell, Etsy

03 Jun 2021

Contributed by Lukas

Conversion is what keeps businesses alive, but to get there we have to back up to the customer outcomes and milestones that lead to conversion. Heathe...

Series Wrap Up + Series Kickoff: Behind the Product at Etsy

25 May 2021

Contributed by Lukas

This past series we focused on telling stories of bets gone wrong and the ones that went right, while pulling out the things product leaders from Forb...

Content Experimentation and Its Impact with Alanah Joseph, HubSpot

18 May 2021

Contributed by Lukas

When done well, content marketing connects your product to people communicating the value without sharing features. Podcasts are one channel in a stra...

The Minute: Meet Meghan + Newly Updated Better Product

13 May 2021

Contributed by Lukas

Better Product has a new co-host! Meet Meghan Pfeifer, Senior Product Marketer & Brand Strategist at Innovatemap. In this newly updated Better Product...

Farewell Anna

11 May 2021

Contributed by Lukas

Anna shares a big announcement with the Better Product Community while she and Christian reminisce on the experience of running the podcast for the la...

Recognizing Product Strengths with Matt Sniff, Map My Customers

04 May 2021

Contributed by Lukas

What happens when you take your finger off the pulse of your product? Matthew Sniff launched Map My Customers as a gift for his dad, and the app quick...

The Minute: The Future of Tik Tok with Ray Cao

27 Apr 2021

Contributed by Lukas

One of the guests we're bringing back is from the Big Bets in Product series. In The Minute, Ray Cao, the Managing Director and Global Head of Product...

Shifting from Traditional Media to a Digital Product with Nina Foroutan, Forbes

20 Apr 2021

Contributed by Lukas

When you think of Forbes do you think of a digital product? Probably not. Nina Foroutan of Product Development joins the Big Bets in Product series to...

The Power of the Creator Economy with Sahil Lavingia, Gumroad

13 Apr 2021

Contributed by Lukas

We move so fast here on the show, that we often don't have the time to look back and reflect. This big bets series reminded us of one of my favorite p...

The Minute: What is a growth team and how can PM evolve?

08 Apr 2021

Contributed by Lukas

Last June, we did a series on product-led growth because it's still a pretty ambiguous and misunderstood term. While we sought to define it better, it...

The Minute: Strategizing Growth Opportunities

06 Apr 2021

Contributed by Lukas

Prianka Rayamajhi of Pinterest joins The Minute to challenge one key message: growth design is for short-term gains. Listen in as she shares how to st...

Changing the Way Users Experience Ads with Ray Cao, TikTok

30 Mar 2021

Contributed by Lukas

When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strateg...

Outcomes Over Outputs with Kelly Watkins, CEO of Abstract

23 Mar 2021

Contributed by Lukas

We can all agree on one thing: 2020 shook everything up. As a result, we see people and companies making big bets across the board, both professionall...

People Over Profit with Natalie Nagele, CEO & Co-Founder of Wildbit

18 Mar 2021

Contributed by Lukas

You can grow a profitable company while prioritizing people. Sometimes that means killing off a product.  At least that's what Natalie Nagele, Co-fou...

Series Kickoff: How to know when to hold 'em, when to fold 'em

16 Mar 2021

Contributed by Lukas

We all know the adage, "go big or go home." The same rings true in the product world, where it's full of big bets.  What bets were made? How were the...

The Minute: Design Your MVP on a Shoestring Budget with Madelin Woods

09 Mar 2021

Contributed by Lukas

Founders need to deliver elevated design to stay in touch with users, and it can be done on a shoestring budget. On The Minute, Madelin Woods, CEO and...

Better Product LAUNCH: ClusterTruck

02 Mar 2021

Contributed by Lukas

What's worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it's a problem they set out to solve as America's firs...

The Minute: Dave Gerhardt on Building an Audience

25 Feb 2021

Contributed by Lukas

What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Chris...

Series Wrap-Up: How to Use Data with Christian and Anna

23 Feb 2021

Contributed by Lukas

Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provid...

The Minute: Sara Mauskopf on Product-Market Fit

18 Feb 2021

Contributed by Lukas

How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for p...

The Power of Democratizing Data with Kendra Clarke, sparks & honey

16 Feb 2021

Contributed by Lukas

Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Produ...

The Minute: Twitter - Breaking Down Product Rebrand

11 Feb 2021

Contributed by Lukas

Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product?  In The Minute, Christian in...

What Founders Need to Know About Data with Dennis Mortensen, x.ai

09 Feb 2021

Contributed by Lukas

The most likely outcome when launching a startup is failure. How do you know when to try anyway? For Dennis Mortensen, CEO and Founder of x.ai, it's n...

The Minute: Ade Olonoh on the Power of the MVP

04 Feb 2021

Contributed by Lukas

Rarely will a person have experienced almost every role in the product life cycle, but this isn't the case for this featured guest.  In this episode ...

Going from Product Focused to User-Centric with Marieke McCloskey, Humu

02 Feb 2021

Contributed by Lukas

Often we approach ideas and products without a full understanding of the users. How do we focus on the users first instead of the product?  "You can ...

The Minute: Kyle Lacy

28 Jan 2021

Contributed by Lukas

In this episode, Anna and Christian revisit one of their first episodes with Kyle Lacy, now Chief Marketing Officer for Lessonly. At the time of this ...

The Competitive Advantage of Data with Kat Kennedy, Chief Experience Officer, Degreed

26 Jan 2021

Contributed by Lukas

On this episode of Better Product, Christian and Anna are joined by Kat Kennedy, Chief Experience Officer at Degreed, a learning experience platform t...

The Minute: Marty Cagan

25 Jan 2021

Contributed by Lukas

If you're in the product world, the name Marty Cagan is most likely one you're familiar with. He's a pioneer, a leader, and author of INSPIRED. We had...

The Minute: Product Hierarchy Webinar Announcement

22 Jan 2021

Contributed by Lukas

Today's episode is a little different because instead of revisiting the past, we want to highlight something coming up that our listeners might want t...

Series Kickoff: How to Effectively Use Data

21 Jan 2021

Contributed by Lukas

What we've set out to discuss in our newest series is the real power of data. The issue in today's world isn't access to data - rather -  it's this f...

Better Product LAUNCH: Guide

19 Jan 2021

Contributed by Lukas

What if Masterclass and TikTok had a B2B baby? The result would be Guide, a video-based learning platform focused on bite-sized video content.  In th...

Better Product LAUNCH: Pendo

12 Jan 2021

Contributed by Lukas

In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies driv...

Better Product LAUNCH: Modern Health

05 Jan 2021

Contributed by Lukas

In this episode of Better Product LAUNCH, Christian and Anna sit down with Alyson Watson, CEO at Modern Health, the first preventive mental health so...

Better Product On: 2020 Year in Review

29 Dec 2020

Contributed by Lukas

The digital product space has been permanently affected by the events of this year. In what ways?  In this episode, we're diving deep into the change...

Better Product LAUNCH: Lex

22 Dec 2020

Contributed by Lukas

Kell Rakowski is the CEO and Founder of Lex, the lo-fi, text-centered social app that connects queer community. In this episode of Better Product LAU...

Better Product LAUNCH: Real

15 Dec 2020

Contributed by Lukas

In this episode of Better Product LAUNCH, Christian and Anna sit down with Ariela Safira, Founder and CEO at Real, a venture-backed mental healthcare ...

Better Product LAUNCH: Circle

08 Dec 2020

Contributed by Lukas

In this episode of Better Product LAUNCH, Christian and Anna sit down with Andrew Guttormsen, the Co-founder of Circle, the modern community platform ...

[Re-Release] Building a Meaningful Relationship between User and Brand with Yaw Aning

02 Dec 2020

Contributed by Lukas

In this episode of Better Product LAUNCH, Christian and Anna sit down with the founder of Malomo, a shipment tracking platform helping e-commerce bran...

BONUS: The Impact of Design on Business Strategy with Alastair Simpson, VP of Design at Dropbox

01 Dec 2020

Contributed by Lukas

Instead of only asking the designers to understand the ins and out of the business, when do we ask the business to understand design? In this episode,...

Product Brand Series Wrap-up

24 Nov 2020

Contributed by Lukas

Brand is not just a logo, website, or color palette. It's how your end-user experiences everything related to your company. On this episode, Christian...

[Re-Release] Defining Product-Led Growth with Blake Bartlett, OpenView Venture Partners

18 Nov 2020

Contributed by Lukas

Blake Bartlett from OpenView Venture Partners has been on the frontlines of this term helping define product-led growth and advocating for product c...