How to Build Your Ideal Tech Stack for Improved Efficiency and Client Experience with Matt Sonnen

With the accelerating pace of technological change, how can you be sure you are making the right technology choices? What should your tech stack look like? One of the biggest changes in the financial advisory business over the past 10 years or so has been the rise of technology. Now, of course, technology has always been a part of the business -- as anyone who, like me, struggled with Advent Access performance reports in the 1990s can attest. But the accelerated rate of technology change in the last 10 years has been amazing. Unfortunately, for many financial advisors, the rate of change, and the number of choices available, has also been overwhelming. My guest today, Matt Sonnen, is the founder and CEO of PFI Advisors. Matt's firm works with billion-dollar breakaway advisors who are looking to set up their own firms. In our conversation, Matt and I sorted through the tech stack that advisors need to run a top-notch firm and compete in today's marketplace. We "name names" to help you figure out which companies and products will offer the best solutions for your practice.

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