Stand Out by Producing Content That's Authentic, Entertaining, Interesting, and Human with Brooke Southall

In a Nutshell: To stand out from all the fake news and clickbait cluttering your audience's inboxes, you have to produce content that's authentic, entertaining, interesting, and above all, human. Guest: Brooke Southall, the founder of RIABiz. Back in 2009, Brooke built his online-only news publication on traditional journalistic values like using multiple sources and editorial analysis. Brooke and his team captured the rise of new models for providing client-first financial advice against the backdrop of Wall Street's decline during the Great Recession. Today, RIABiz is one of the go-to sources for deep, sophisticated analysis of the most important issues affecting the RIA business. My Key Takeaways: To create engaging, authentic content: Don't be boring. Before you even start writing, ask yourself, "Is this an article I would click on or swipe past?" Slow down. Brooke believes that the race to be first has really hurt online journalism. Working important news into your regular communication rhythm will result in better content than a rushed newsletter. Keep your eyes open. Brooke says the key to writing good articles isn't great writing ability, it's curiosity about the world and other people. Also Learn: Why hiking with his dogs is an integral part of Brooke's writing  process. How to use other people's stories as a jumping-off point for your next blog or newsletter. What separates a compelling headline from pure clickbait. Why Brooke believes showing weakness is more important to good writing than demonstrating success.

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