In this episode, Steve, Mary, Richard, and Doug discuss:Leveraging direct mail, email, and other “old” marketing toolsRenting email listsKnowing your customer avatarsHow he took his business from home office to $16MKey Takeaways:Never ask someone for advice who hasn’t done what you want to do or is willing to pay the price you’re are willing to payTest, test, test to get the very best information you canDevelop relationships with those who can help you move forwardNothing beats meeting people face to face, pressing the flesh, having a drink, having a cup of coffee, going for a run, and hanging out“It was less about selling them stuff, and more about solving their problems.” — Doug Morneau About Doug Morneau: Doug is an Author, Speaker, Podcaster, and Media Buyer – specializing in Sponsored Email, a CrossFit & Olympic Weightlifting athlete, husband, dad, and granddad.His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.He helps his clients with strategy and as a Media Buyer. This has helped his venture capital and investment banker clients raise in excess of $100 million dollars in the USA. He does this by leveraging email marketing, renting/sponsoring third-party permission-based email lists, online PPC advertising, and paid influencer marketing. Connect with Doug Morneau:Twitter: @dougmorneauWebsite: DougMorneau.comBook: Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and SalesShow: Real Marketing Real Fast PodcastInstagram: @dougmorneauLinkedIn: Doug MorneauFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: [email protected]
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