How to Scale a Tech-Enabled Business with AI, No-Code, and Reputation with Ray Deck, State Change

Most founders wait too long to adapt. Ray Deck says that’s a mistake—and shows how to scale smarter using the tools you already have.What if the biggest leverage in your business isn’t new funding or a bigger team—but the knowledge and trust you’ve already built?This week, I’m joined by Ray Deck, founder of State Change, to break down how AI, no-code, and personal reputation are changing the game for founders ready to scale—without burning out.Ray’s seen it all—from the dot-com bust to the rise of SaaS—and now he’s helping entrepreneurs build smarter by tapping into tools that amplify what they already know.We get into:🔍 The power of domain expertise (and why it matters more than ever)🛠️ How to turn your ideas into real tools—without writing cod📈 Using content to build trust and drive scalable growth🧪 Why experimentation is your most valuable growth strategyIf you’re a mid-journey founder running a 7-figure business—or eyeing your next move—this episode is full of real-world tactics to help you scale with less stress and more leverage.🎧 Listen now—then go build what only you can create.🔗 Resources + Guest Links:Ray Deck → LinkedIn, YouTube, State ChangeTools mentioned: ChatGPT, ZapierBooks referenced: Innovation & Entrepreneurship by Peter Drucker, Win Without Pitching by Blair Enns

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