Sally Mueller, Co-Founder and CEO of Womaness is changing the conversation around menopause

Show Notes: In this podcast episode, Ann interviews Sally Mueller, CEO and co-founder of Womaness, about her career in marketing and retail at Target, her entrepreneurial journey, and the founding of her brand focused on menopause and women's health. Sally discusses the challenges of educating and reaching women in their 40s and 50s, the competition in the menopause space, and the importance of building a strong, unique brand identity and community. She also touches on customer service excellence, the potential of AI in the beauty industry, and the resilience needed in startup life. The episode highlights the significance of women's support networks in business and concludes with an invitation to connect with Sally and learn more about Womaness. About Sally Mueller: Sally Mueller is the Co-founder and CEO of Womaness, a brand that is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between). Sally is a consummate business builder specializing in retail and brand innovation. Her trend-forecasting Midas touch has benefited companies such as Target, Who What Wear and VERSED skincare, among others. Through her own health journey, Sally found that there was a lack of products and resources for women past a certain age (and few even recognizing the subtle signs of menopause). Timestamps: Sally's Career Journey (00:00:21) Sally discusses her career journey, starting at Target and transitioning to marketing, and her experiences at Target Corporation. Marketing and Brand Building at Target (00:01:05) Sally shares her experiences in marketing and brand building at Target Corporation, including her work with designer initiatives and apparel marketing. Transition to Entrepreneurship (00:02:54) Sally explains her decision to leave Target and become an entrepreneur, leading to the successful launch of various businesses. Inspiration for Women's Health Brand (00:06:41) Sally discusses her personal experiences with menopause and the inspiration behind founding Womaness, focusing on women's health. Meeting Michelle and Creating Womaness (00:09:56) Sally describes meeting Michelle and the initial conversations that led to the creation of Womaness, emphasizing the need for community, education, and product innovation. Educating and Marketing to Menopausal Women (00:12:33) Sally discusses the challenges and strategies for educating and marketing to menopausal women, highlighting the importance of reaching this specific demographic. Competition and Brand Building (00:18:21) Sally addresses the competition in the menopause space and emphasizes the importance of staying focused on delivering reliable information, efficacious products, and building a strong community around the brand. Customer Service and Empathy (00:21:11) AI in Beauty Industry (00:22:23) Sally shares her views on the impact of AI in the beauty industry and how it can be used for personalized product choices. Challenges of Startup (00:25:04) Sally talks about the challenges faced during the startup phase, including fundraising during the pandemic and supply chain issues. Resilience and Reward (00:28:00) Sally discusses the resilience required in a startup and the rewarding experience of helping women and building a dedicated team. Navigating Economic Headwinds (00:30:13) Sally shares strategies for countering economic challenges and maintaining brand authenticity during tough times. Women Supporting Each Other (00:34:48) Sally discusses the importance of women leaning on their networks and professional groups for support and advice. Connecting with Womaness (00:36:07) Sally provides information on how to connect with Womaness through their website, social media, and LinkedIn. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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