The Psychology of Pricing: Business Secrets Every Creative Should Know | Chris Do

Most creatives don’t struggle because they lack talent – they struggle because they’re held back by limiting beliefs. Chris Do used to rely on creativity alone, assuming the right clients would just find him. Everything changed when he learned how to engage clients, uncover their real problems, and articulate value. The result? Opportunities that tripled his income.In this conversation, Chris joins Kevin to break down the mindset shifts that drive a successful creative business – how to market without feeling salesy, price with confidence, and build genuine trust with clients.In this episode, Kevin and Chris will discuss:(03:59) Teaching over selling on YouTube(08:26) Building success through skills and mindset(11:06) Lesson on understanding clients(13:53) Breaking free from limiting beliefs(18:37) Value depends on perspective(20:59) Ethical sales and problem solving(23:08) Defining the right fit(27:17) Make an effing decision(29:54) Respectful decision making and building alliances(32:16) Building trust through authenticity(37:53) The value of honesty(39:56) Masterclass in therapy and parenting(42:09) Language and connecting minds through timeChris Do is an Emmy Award-winning designer, educator, and entrepreneur with over two decades of experience in brand strategy and creative business. As the founder and CEO of The Futur, he has built a global education platform that empowers creatives to monetize their skills and build sustainable businesses. Chris has worked with top brands like Microsoft, Sony, Nike, and Starbucks, and generated over $1 million in digital product sales. Through his work, he’s helped thousands of professionals thrive in today’s creative economy.Connect with Chris:Chris’s Website: thefutur.comChris’s LinkedIn: linkedin.com/in/thechrisdo Chris’s Instagram: instagram.com/thechrisdo Resources Mentioned:Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proudby Lisa Earle McLeod: https://www.amazon.com/dp/1118408098 Action Selling: How to Sell Like a Professional, Even If You Think You Are One by Duane Sparks: https://www.amazon.com/dp/0975356909 The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest: https://www.amazon.com/dp/1949759229 From Stuck to Breakthrough:Ready to break free from what’s holding you back? Join the From Stuck to Breakthrough challenge.This FREE, five-day live experience will help you uncover hidden solutions to your toughest challenges—whether it’s in your business, health, wealth, or relationships.Sign up today at blindblaming.com

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