
Beyond Potential
Ep 51: The secrets of successful virtual communication - with guest Andrew Brodsky
29 Aug 2025
In this episode of Beyond Potential, we're joined by Management Professor and author Andrew Brodsky, as he reveals the secrets to successful virtual communication. Citing research and tips from his book, 'Ping', Andrew left no stone unturned when it came to advice on virtual communication, including choosing the best channel, agreeing an appropriate frequency, and how to decide when is a good time to follow up. He covered: The benefits of camera on versus off When it's better to pick up the phone Why voice notes are so divisive How to make your meetings more engaging The fine balance between over and under-communication Andrew explained how his immune deficiency drove his passion for the subject area, his approach to his research, and talked us through the PING Framework. You'll also find out what people really think about your typos! We learned a lot from this conversation and know you will too. Follow Andrew on LinkedIn. Find out more about the book and access free tools and resources on the Ping Group's website.
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