Episode 62: The commercial genius: how leaders balance people, purpose & performance

In this bonus episode of Beyond Potential, Tom Mason and Tom Emery continue their bite-sized exploration of the Beyond Potential Leadership Framework, this time unpacking the concept of The Commercial Genius. If you want to take a look at the model you can do so at www.beyond-potential.co.uk Being a commercial genius, is not about turning every leader into a finance expert. Instead, Tom Mason explores what it really means to think commercially as a leader: understanding where value is created, thinking across systems, beyond function and balancing the short and long term. Together, the Toms discuss how understanding the value levers you can pull that will help you have a greater impact. Curiosity, confidence, and questioning can help leaders translate data into insight, make better decisions under pressure, and connect commercial sense with human impact. If you’ve ever felt daunted by the ‘numbers side’ of leadership, this episode will help you reframe what being commercially minded truly means. How to strengthen that muscle to drive value without losing sight of people and purpose.

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