Episode 13: How Phil Masiello Finds (and Creates) Category Kings

Show Notes: In this episode, Phil Masiello – 4-time exit entrepreneur, 3-time best-selling author, and founder of Crunch Growth Revenue Acceleration Agency, pulls back the curtain on what really drives business growth in today’s competitive landscape. Episode Highlights Why every business is a marketing business (and what happens when you forget it) How Phil decides which clients to take on and why saying “no” often leads to better results The one question he asks every potential client before agreeing to work with them Why being different is more powerful than claiming you’re “better” The critical mindset shift that separates brands that scale from those that stall How to spend $10K in marketing if you’re a coach or service provider The role of books as a strategic growth tool for attracting and converting high-value clients Phil’s take on using content and storytelling to connect with modern customers Why outdated marketing models fail in the digital age and how to adapt About Phil Masiello Phil Masiello is a veteran entrepreneur with over two decades of hands-on experience in building, scaling, and exiting companies across industries – from gourmet food to skincare to razors. He has founded and sold multiple businesses, worked with Fortune 500 brands, and today leads Crunch Growth Revenue Acceleration Agency, where he helps e-commerce companies and consumer brands scale through marketing strategy, storytelling, and customer connection. Phil is the author of: Think, Engage, Thrive: Marketing Actions to Skyrocket Your Brand in the Digital Age The Why Behind the Buy: Connect with Customers Before You Sell He is also the host of Crunching Your Growth on YouTube and E360 TV, where he shares real-world strategies for scaling businesses. Links & Resources Mentioned Crunch Growth Website Phil Masiello’s Website Books by Phil Masiello: Think, Engage, Thrive The Why Behind the Buy Phil on LinkedIn Crunching Your Growth (E360 TV Show)

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