Make construction sexy again? One CEO thinks it's time.

Trent Edwards, the CEO of TAK Broadband, is worried about the future of the workforce in the telecommunications industry."We don't do a good job of making sure that the younger generation understands the opportunity within construction," he said.According to Edwards, many hold assumptions that construction work is unpleasant because it requires working outside in many different conditions."And the people that do that, they want to do that," he said. "They have that in their DNA. It's a respectable and highly looked upon job in my opinion."However, Edwards said the younger generation doesn't think network construction work is sexy. He said the negative perceptions will cause issues down the line, making it hard to recruit talent."We've got to do a better job at promoting that and bringing construction back," he said. "We've got to make it sexy again."

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