E82: Make Ethereum Your Base Layer: EY’s Paul Brody on Leveraging Ethereum for Business

EY’s Global Blockchain Leader Paul Brody joins Yitzy on Beyond the Code to peel back the curtain on how big companies really operate (“chaos on the inside”), why public blockchains beat private networks, and what it takes to ship serious enterprise workflows on Ethereum. We trace Paul’s zig-zagging path—Nigeria during a coup, Apple’s textbook S&OP, a Samsung prototype with a young Vitalik—to EY’s privacy stack (Nightfall/Starlight) and his “pragmatic ETH-maxi” thesis. Also: the lore behind EY’s most coveted swag.Paul on LinkedIn: https://www.linkedin.com/in/pbrody/Paul on X: https://x.com/pbrody Book — Ethereum for Business (in Plain English): https://www.amazon.com/Ethereum-Business-Plain-English-Generate-Management/dp/1954892101Buenos Aires event:⁠ https://luma.com/kylnbzb8EY Blockchain (Nightfall/Starlight code): github.com/eyblockchain ・ blockchain.ey.comTimestamps:00:00 EY boxer-shorts 😄07:06 Paul’s backstory: Africa studies → Nigeria mobile → first trip to Israel10:49 The coup, payroll, and a Swissair IOU13:35 “Chaos on the inside”: Samsung & big-company reality21:33 Apple’s S&OP masterclass (sales/marketing/supply chain in lockstep)33:48 Bitcoin → Ethereum: CES 2015 prototype with Vitalik; the light-bulb moment37:43 EY Blockchain: services + software; why zero-knowledge privacy mattered45:36 OpsChain, tokenizing “stuff,” notarization, contract manager; Xbox case study51:15 “Pragmatic ETH-maxi”: why standardization and network effects matter54:37 Enterprise Ethereum Alliance: becoming chair; back to public-chain roots56:50 ETH as an asset; closing notes & where to follow Paul

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