Beyond The Core
Inside Microsoft’s Innovation Engine: How Ed Essey Built a Scalable System for 20,000+ Ideas
17 Jun 2025
What does it take to turn ideas into real business outcomes, at the scale of Microsoft?In this episode of Beyond the Core, Marcus Daniels sits down with Ed Essey, Director of Business Value at Microsoft Garage, to unpack how one of the most iconic internal innovation programs in tech got started and how it’s still evolving.From building the Garage Growth Framework to running the world’s largest corporate hackathon, Ed shares how Microsoft empowers intrapreneurs, aligns ideas with executive sponsorship, and avoids innovation theater by focusing on business value above all else.Plus, Ed gives us a sneak peek into his upcoming book, The Inside Job: The Intrapreneur’s Toolkit to Mastermind Meaningful Change and Innovation, and explains why corporate innovators need to act more like heist masterminds than rule followers.—⏱️ Timestamps0:00 – Intro: Blending intrapreneurship and innovation1:45 – What is Microsoft Garage and its mission?3:30 – How Satya Nadella helped launch the first hackathon4:50 – From 12,000 to 80,000 participants: scaling Garage5:50 – Where the Garage Growth Framework came from7:30 – Beating innovation theater with real validation9:00 – Moving from hackathons to full venture coaching10:30 – Why Ed changed his title to “Director of Business Value”12:00 – The triple bottom line of cultural, customer & business value13:45 – The 4-tier coaching model that scales innovation16:00 – Why 3 hours of coaching = 85% sponsorship success17:00 – The “puppy pitch” metaphor & what most teams get wrong20:30 – How to start a mini-Garage in a mid-size company23:00 – The 5 types of innovation & why each needs its own path25:00 – Why shutting down ideas is easier than you think27:00 – The Venn diagram of great intrapreneurs29:00 – The most underrated skill of successful innovators30:50 – Getting sponsorship requires less validation than you think32:00 – Sponsor development = the forgotten stakeholder34:00 – Ed’s upcoming book: The Inside Job36:00 – Why innovation is like a heist (yes, really)40:00 – Organizational hacks to encourage calculated rule-breaking42:00 – Recognition as a culture-building tool44:00 – Why AI is speeding up innovation, faster than reorgs can keep up45:30 – Hackathon muscle memory meets executive urgency46:30 – Where to find Ed & follow his workSubscribe for more conversations like these.#corporateinnovation #intrapreneurship #microsoftgarage #venturebuilding #growthframework #beyondthecore #innovationtheater #leanstartup
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