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Beyond The Dial

Insights E23 - Rolex vs. Gen X

23 Apr 2021

Description

Can irony reconcile the cynical Gen X world view with a luxury hobby? Does the Swiss watch industry sell us "Vintage Nationalism" along with our watches? Did Jean-Claude Biver leverage anti-establishment tendencies with his anti-electronic rhetoric of the 1980s and 1990s?  Allen takes a stab at these topics and more in this essay episode.

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