Investigate the evolving landscape of fair trade in dynamicmarkets like Kenya and South Africa. While awareness and demand for fair tradeproducts are growing due to international exposure, we examine significantbarriers such as price sensitivity, limited product availability on shelves,and the need for greater consumer awareness. Learn why fair trade is more thanjust a certification—it’s a "brand that does good"—and howeffectively telling impact stories and the critical role of independentauditing are vital to connecting consumers with the true ethical claims ofproducts. We also explore how policymakers can foster ethical trade through taxincentives, prioritizing sustainable procurement, and verifying sustainabilityclaims across the board. * Fairtrade Africa Marketplace: https://linktr.ee/fairtradeafricamarketplace* Fairtrade Africa: https://linktr.ee/FairtradeAfricaMedia* YouTube: https://www.youtube.com/@fairtradeafrica
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