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Beyond The Label

Empowering Women, Transforming Communities

13 Aug 2025

Description

Unpack the crucial role of women across the value chain, whoare driving change within African agriculture. We highlight Fairtrade’scomprehensive gender strategy, which includes standards for protection,enhancing leadership capabilities, economic development, and addressinggender-based violence. Hear how specific initiatives, like the Women's Schoolof Leadership program, are designed to build self-esteem, self-confidence, andentrepreneurship skills, ensuring women's voices are heard and their needs aremet. The series also addresses the systemic challenges women face, such aslimited access to land tenure, leadership positions, water, sanitation, andtechnology, as well as the pervasive issue of unpaid care work.  You'll hear practical on-farm solutions, like theappointment of social workers and the establishment of aftercare facilities forchildren, demonstrating how small shifts can lead to drastic, positive resultsfor women and their families. * Fairtrade Africa Marketplace: https://linktr.ee/fairtradeafricamarketplace* Fairtrade Africa: https://linktr.ee/FairtradeAfricaMedia*YouTube: https://www.youtube.com/@fairtradeafrica

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