What We’re Getting Wrong About Millennials With Cathy Cohen

Every election year, poll after poll tries to predict where millennials stand politically. But Prof. Cathy Cohen of the University of Chicago says some of our assumptions about what issues matter to young people are all wrong. Cohen’s innovative survey of millennials, GenForward, is a first of its kind. By oversampling young people of color, they investigate differences in responses by race and ethnicity. The data she’s collected gives us a unique window into what millennials are thinking and what they might do in the 2020 election. Subscribe to Big Brains on Apple Podcasts, Stitcher, Spotify, and Soundcloud. (Music used in this episode: Baltiby Blue Dot Sessions.) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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