Big Names in Naming: A Naming for Everyone podcast
Episodes
Big Names in Naming: The Jenna Wise Episode
12 Aug 2025
Contributed by Lukas
I talk with Jenna about:* Addison Whitney’s Ari platform, an AI-powered naming tool designed to support creative exploration in pharmaceutical namin...
Big Names in Naming: The Hannah Emery Episode
05 Aug 2025
Contributed by Lukas
Hannah Emery names people—something I find daunting, as a namer. We get into it!I talk with Hannah about:* Hannah's background in sociology and how ...
Big Names in Naming: The Scott Milano Episode
29 Jul 2025
Contributed by Lukas
I talk to Scott about:* The journey from philosophy to working at Interbrand in Japan and New York to founding Tanj * How we grieve for the names of ...
Big Names in Naming: The Orlaith Wood and Jamie Thorp Episode
22 Jul 2025
Contributed by Lukas
I talk to the brilliant Orlaith Wood and Jamie Thorp of Reed Words about:* Orlaith’s and Jamie’s naming origins in underwear and booze* Collaborat...
Big Names in Naming: The Rob Meyerson Episode
15 Jul 2025
Contributed by Lukas
I talk with Rob Meyerson about…* The PhD-to-namer pipeline* An in-the-works workbook version of his book Brand Naming* Why process matters* Key trai...
Big Names in Naming: The Brad Flowers Episode
08 Jul 2025
Contributed by Lukas
I finally got to interview Brad Flowers of Bullhorn and author of The Naming Book! I talk with Brad about about:* The journey from managing a bike sho...
Big Names in Naming: NEW Names in Naming
15 Apr 2025
Contributed by Lukas
Meet Mason!Mason took my classes last year and he was, as you’ll be able to tell from our conversation, all in on naming. I wanted to talk to someon...
Big Names in Naming: The Davie Young Episode
08 Apr 2025
Contributed by Lukas
I talk Davie Young, director of brand architecture and naming at Microsoft, about:* Finding naming through brand architecture* What a supportive CMO c...
Big Names in Naming: The Nina Beckhardt Episode
01 Apr 2025
Contributed by Lukas
I talk with Nina about:* Some of the ways naming is misunderstood* How she sets criteria at the start of a project* What “naming” really is beyond...
Big Names in Naming: The Brad Davidson Episode
25 Mar 2025
Contributed by Lukas
This one is for anyone who’s been frustrated by their namer, researcher, or client while navigating the research process—we all have a lot to lear...
Big Names in Naming: The Felipe Valério Episode
18 Mar 2025
Contributed by Lukas
I talk to Felipe Valério about:* The quirks of naming in Brazil* How trust sets the stage for a successful naming relationship* The way he uses indep...
Big Names in Naming: The Angela Wilcox Episode
11 Mar 2025
Contributed by Lukas
I talk with trademark attorney Angela Wilcox about:* Why trademarks matter so much to the practice of naming* The challenges of descriptive naming and...
Big Names in Naming: The John Elliott Episode
04 Mar 2025
Contributed by Lukas
I talk to John about:* His transition from linguistics in an academic setting to applying them to naming work* The ~vibes~ of names and how linguistic...
Big Names in Naming: The Jeremy Huggins Episode
25 Feb 2025
Contributed by Lukas
I talk to Jeremy about:* Going from academia to becoming a senior naming strategist at Amazon* The intricacies of in-house naming at Amazon, including...
Big Names in Naming: The Patrick Yovanov Episode
03 Dec 2024
Contributed by Lukas
I talk with Patrick Yovanov about * How learning improv will help you become a better namer * His favorite tool: Trademarkia * His dream of naming a g...
Big Names in Naming: The James Mueller Episode
26 Nov 2024
Contributed by Lukas
[Yes, my phone rings a few minutes into this episode, and it sounds very bad! I apologize! I am my own producer, and I am not good at it.]I talk to Ja...
Big Names in Naming: The Emily Grubman Episode
19 Nov 2024
Contributed by Lukas
I talk with Emily Grubman about* Her dream of naming a cannabis brand* How she could help parents-to-be name their kids more effectively (it's all abo...
Big Names in Naming: The Aaron Hall Episode
12 Nov 2024
Contributed by Lukas
I talk with Aaron Hall about:* The characteristics he looks for in a newer namer* How indulging your curiosity on TikTok can lead you to unexpected so...
Big Names in Naming: The Andrea Carla Michaels Episode
05 Nov 2024
Contributed by Lukas
I talk with Andrea about:* Her confidence that dating Italian men made her qualified to tackle her first naming project: an Italian men’s clothing ...
Big Names in Naming: The Steve Cecil Episode
29 Oct 2024
Contributed by Lukas
I talk with Steve Cecil about:* Fighting against multi-tasking and devoting 100% of your brain to naming* How “owning your quirk” will make you a ...
Big Names in Naming: The Rachel Bernard Episode
10 Sep 2024
Contributed by Lukas
I talk with Rachel Bernard about:* How she managed to go from working in the dressing room at the J. Crew in Rockefeller Center to a job as a namer at...
Big Names in Naming: The Alexandra Watkins Episode
27 Aug 2024
Contributed by Lukas
I talk with Alexandra Watkins about:* Naming the Wendy’s Baconator!* Ways she's handled not being able to publicly disclose a naming client or credi...
Big Names in Naming: The Mark Gunnion Episode
13 Aug 2024
Contributed by Lukas
I talk with Mark Gunnion about:* His first-ever naming assignment* How the adoption of search engines and rising dot-com scarcity in the 90s grew nami...
Big Names in Naming: The Tyler Doyle Episode
30 Jul 2024
Contributed by Lukas
I talk with namer Tyler Doyle about: * Why building strong relationships with your client/brand team is the best way to get to an outcome everyone lov...
Big Names in Naming: The Anthony Shore Episode
16 Jul 2024
Contributed by Lukas
I talk with Anthony Shore about: * Getting his start in naming by naming cocktails * Naming during the dot com boom * The WILD ride of naming Accentur...