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Big Take

The Big Business of the Doodle Boom

28 Nov 2025

Description

Goldendoodles, bernedoodles, labradoodles, cockapoos, everywhere you look, it seems like doodles — those fluffy, adorable poodle mixes — are taking over sidewalks, cafes and TikTok feeds. But the ubiquity of the muppet-like canines has also come with some doggy drama. On today’s Big Take podcast, host Sarah Holder and producer David Fox head to New Jersey to meet a breeder who’s been navigating the doodle’s rise to fame. And writer Allie Conti examines the discourse around the industry: from its loudest critics to its devoted diehards. Read more: How Doodles Became A Billion-Dollar BusinessSee omnystudio.com/listener for privacy information.

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