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Big Tech War Stories

How Google Built Its Dominant Web Advertising Business

27 Feb 2024

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This is a free preview of a paid episode. To hear more, visit www.bigtechnology.comGoogle made $31 billion running ads across the web last year, capitalizing on a tech footprint that touches nearly every web page on the internet. The company’s ad server and ad exchange are ubiquitous, behind-the-scenes technology that helps websites make money, and it all dates back to its 2007 acquisition of DoubleClick. In this month’s edition of Bi…

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