Big Things Podcast
Episodes
It’s the Great Meme Depression and We’re Confused (E23)
28 Mar 2025
Contributed by Lukas
Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in ...
Treat Your Brand Like An Athlete (E22)
21 Mar 2025
Contributed by Lukas
This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creat...
Is It Too Soon to Talk About Football? X Causes Chaos (E21)
17 Mar 2025
Contributed by Lukas
We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, ...
You Can Throw Your Gum at Me (E20)
10 Mar 2025
Contributed by Lukas
From the unexpected launch of Domino’s pizza-scented perfume to Instagram exploring a Reels app, we’ve got a lot to unpack this week. We also di...
Why Are We Crying Over An Ugly Fish? (E19)
28 Feb 2025
Contributed by Lukas
It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’...
Why We Aren’t Loving NikeSKIMS Yet (E18)
24 Feb 2025
Contributed by Lukas
Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a j...
Netflix vs. Everyone (E17)
07 Feb 2025
Contributed by Lukas
What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press b...
WAGS, Football Drama, and Meta Updates (E16)
24 Jan 2025
Contributed by Lukas
What a weird week it has been online. TikTok was banned.. And then it wasn’t. Meta got rid of fact-checking (we dive into that) and things heat up i...
What Digital Audiences Want in 2025 (E15)
23 Jan 2025
Contributed by Lukas
This week, we welcome our first guest speaker, Alyssa Yuhas, Arcade’s Creative Director and resident Futurist. With a background working with online...
4 Big Steps for Setting 2025 Goals (E14)
10 Jan 2025
Contributed by Lukas
New year, new us? Nah. We’re about practical goals that help us take the things we’ve worked hard on to the next level. On today’s episode, we b...
We Listen & We Don’t Judge (E13)
20 Dec 2024
Contributed by Lukas
This week, we’re celebrating 500 subscribers on YouTube (thank you!). Mike and Mitzi step into the magical world of Harry Potter, for the first time...
2025 Pinterest Trends, TikTok Ban & Fastest Growing Brands (E12)
13 Dec 2024
Contributed by Lukas
Seeing double? Sea la vie? This week we’re diving into the 2025 Pinterest Predicts report, what we’re reading, thoughts around the potential TikTo...
Influencers Are Suing Each Other for Stealing “Vibes” (E11)
06 Dec 2024
Contributed by Lukas
This week’s episode is the personality hire of episodes; it’s fun and light (and just what we needed). From trying to understand what “brat” e...
Netflix is Gaslighting Us (E10)
03 Dec 2024
Contributed by Lukas
Beyoncé is gearing up for the NFL Christmas Gameday halftime show, while Volvo and Jaguar’s latest ads are bringing the tears (for very different r...
Sweetgreen and Market Battle for IP (E9)
22 Nov 2024
Contributed by Lukas
‘Tis the season: Grammy nominations are out, Gift Guides are dropping (ours included), and brands are beefing over IP. On this week’s episode we’...
The Youth Are Okay (Actually, Better Than Us) (E8)
15 Nov 2024
Contributed by Lukas
Now that Halloween’s over we’re switching into holiday mode – between our own Christmas decor and planning our annual Arcade holiday party! Sinc...
SNL’s Comeback, IG Lowers Video Quality & Flag Football Pops Off (E7)
08 Nov 2024
Contributed by Lukas
Is flag football the future of the NFL? Why is Instagram lowering video quality for certain users? And what’s on our Christmas list this year? For t...
Airline Etiquette & Praise Kinks (E6)
01 Nov 2024
Contributed by Lukas
Should we be kind to our future AI overlords? What happened to airline etiquette? And does Mike have a praise kink? That’s before we even get into t...
Mitzi Wants a Cow for Christmas (And Other Gifting Trends) (E5)
26 Oct 2024
Contributed by Lukas
This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We sh...
LeBron’s Legacy Off the Court (E4)
18 Oct 2024
Contributed by Lukas
This week our team convinced us to try the viral Dua Lipa Diet Coke drink and let’s just say… It was interesting. We also do a deep dive into LeBr...
Beyonce's Levi's Collab Dropped And We Have Thoughts (E3)
11 Oct 2024
Contributed by Lukas
This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing...
Nutter Butter TikTok Has Us Tripping (E2)
04 Oct 2024
Contributed by Lukas
Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college st...
Monopoly Go! Was Not Good for Our Marriage (E1)
27 Sep 2024
Contributed by Lukas
Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, ...
Goodbye Waves; Hello Big Things (E0)
27 Sep 2024
Contributed by Lukas
Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA Welcome to Big Things! A weekly show...
Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry
20 Dec 2023
Contributed by Lukas
Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owne...
Exploring the World of Sports Marketing with Shahob Mehr, Director of Content
13 Dec 2023
Contributed by Lukas
This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is...
Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne
29 Nov 2023
Contributed by Lukas
Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This wee...
Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne
15 Nov 2023
Contributed by Lukas
It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode ...
What It Takes to Become a Creative Director in 2024 with Katarina Terentieva
08 Nov 2023
Contributed by Lukas
Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at ...
Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World
01 Nov 2023
Contributed by Lukas
When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the...
Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly
25 Oct 2023
Contributed by Lukas
Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change eve...
Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade
18 Oct 2023
Contributed by Lukas
What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée ...
Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane
11 Oct 2023
Contributed by Lukas
Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey fr...
How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster
04 Oct 2023
Contributed by Lukas
Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all socia...
Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too
06 Sep 2023
Contributed by Lukas
[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs c...
Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova
16 Aug 2023
Contributed by Lukas
Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Pe...
Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap
09 Aug 2023
Contributed by Lukas
Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is tr...
What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly
02 Aug 2023
Contributed by Lukas
Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every...
Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert
26 Jul 2023
Contributed by Lukas
Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for cre...
Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade
19 Jul 2023
Contributed by Lukas
Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’...
Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James
12 Jul 2023
Contributed by Lukas
Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form cont...
How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI
05 Jul 2023
Contributed by Lukas
For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algo...
You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade
28 Jun 2023
Contributed by Lukas
** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five ye...
Mindset, Ambition and a Major Comeback with Valentin Ozich of I Love Ugly
24 Aug 2022
Contributed by Lukas
Back in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand expe...
Committing to Your Values As You Grow with Mary Young, Founder of MARY YOUNG Intimates
17 Aug 2022
Contributed by Lukas
Creator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and susta...
Creating Magical Brand Moments Using Story with Gina Gianatasio Michnowicz, CEO at The Craftsman Agency
10 Aug 2022
Contributed by Lukas
As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new r...
What Trends Teach Us About the Future of Brands with Alyssa Yuhas, Creative Director
03 Aug 2022
Contributed by Lukas
After working in design for over a decade (with many notable accomplishments), Alyssa saw a way she could take her work to the next level. She returne...
STIL Classics Founder Marissa Cristina on Entrepreneurship, Organization & Taking the Reins on Life
06 Jul 2022
Contributed by Lukas
Entrepreneurship has always been in Marissa’s DNA. From a young age, she knew she wanted to pursue a career that felt like more than just a job. As ...
Rebranding and Future-Proofing Your Business, with Scout Shmygol of vitruvi
29 Jun 2022
Contributed by Lukas
In April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagr...
Intern Takeover! AMA with Mike & Mitzi on Agency Life, Career Exploration and Tips for New Marketers
22 Jun 2022
Contributed by Lukas
This week, Mike and Mitzi are in the hot seat as the Arcademy interns take over Waves Social. Nyarout Jock and Addi Ninaber, Arcade Studio's inau...
Social Media Trailblazer Mario Moreno Sears on Marketing, Content Creation & Leaving Corporate
08 Jun 2022
Contributed by Lukas
After spending 12 years inside the in-house social media marketing world, Mario Moreno Sears knew it was time to mix things up. Armed with his experie...
Ingrid Nilsen & Erica Anderson on Career Pivots, Social Selling and What’s Next for THE NEW SAVANT
01 Jun 2022
Contributed by Lukas
For episode 50 of the Waves Social podcast, we are joined by the co-founders of THE NEW SAVANT, Ingrid Nilsen and Erica Anderson. We talk about their ...
Growth Advice for D2C Brands with Dulma Altan, TikTok Creator & Founder of Makelane
04 May 2022
Contributed by Lukas
Welcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Make...
6 Routines & Non-Negotiables We Live By to Stay Creative and Motivated, with Mike and Mitzi Payne
20 Apr 2022
Contributed by Lukas
Welcome back to another solo episode of the Waves Social podcast. This time, we’re sharing the six routines and non-negotiables we live by now that ...
YouTube Creator Scott Yu-Jan on Building Your Audience, Perfecting Your Brand and Dealing with Creative Blocks
13 Apr 2022
Contributed by Lukas
With 145k subscribers on YouTube, Scott Yu-Jan’s thoughtful storytelling style has undoubtedly resonated with watchers. His YouTube maker videos bri...
Building a New norm. for the Creator Economy with Kayley Reed, Founder & CEO of Hermana Agency and norm.
06 Apr 2022
Contributed by Lukas
After spending eight years working in the creator economy, Kayley Reed realized the gaps she was working around wouldn’t go away on their own. That’...
Leveraging SEO to Optimize Your Content and Challenge Your Competitors with Austen Tosone, Fashion and Beauty Content Creator
30 Mar 2022
Contributed by Lukas
How often do you sit down and really hash out your quarterly goals with your content? If you said ‘never,’ you’re not alone. In this episode, we...
Leaning Into Your Community to Build a Lasting Brand with Annie Atwell of JuneShine
23 Mar 2022
Contributed by Lukas
How did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful am...
The Art of Documentary and How to Build a Successful Online Course with Mark Bone and Michael Del Monte
16 Mar 2022
Contributed by Lukas
What does it take to tell a really good story? For episode 43 of the Waves Social podcast, we’re joined by renowned documentary filmmakers, Mark Bon...
Charly Goss on Leaning Into Your Personality to Attract an Audience on Instagram
09 Mar 2022
Contributed by Lukas
For episode 42 of the Waves Social podcast we’re joined by stylist and social media phenomenon, Charly Goss. Charly dives into what it has been like...
5 Things We’re Starting and Stopping in 2022 with Mitzi & Mike Payne of Arcade Studios
02 Mar 2022
Contributed by Lukas
In this episode of the Waves Social podcast, we dive into 5 things we’re starting in 2022 and 5 things we’re leaving behind. From content creation...
How to Scale Your Agency & Stand On Your Mission with Gary Williams, CCO of Creative Theory
23 Feb 2022
Contributed by Lukas
Welcome to Episode 40 of the Waves Social podcast. On this episode, we sit down with Gary Williams, Chief Creative Officer for Creative Theory Agency,...
Building a Sustainable Brand & Challenging the Fashion Industry with Alyssa Lau, Founder of New Classics
16 Feb 2022
Contributed by Lukas
Welcome back to the Waves Social podcast. For Episode 39 we are joined by Alyssa Lau, founder of the popular slow fashion web-store, New Classics. Aly...
S04 E09: Committing to Culture & Staying in Beta with Franke Rodriguez, Partner at Anomaly
13 Oct 2021
Contributed by Lukas
For the final episode of our fourth season, we are joined by Franke Rodriguez, Partner and CEO of Anomaly, a global strategic and creative marketing a...
S04 E08: Looking Inward and Going Global with Sophie Gray, Founder of DiveThru
06 Oct 2021
Contributed by Lukas
Despite being an experienced flyer at the peak of her career, a panic attack brought on by the prospect of another plane journey changed Sophie Gray&a...
S04 E07: Setting Healthy Boundaries and Leading Yourself with Sara McCabe, Leadership Coach
29 Sep 2021
Contributed by Lukas
Today on the podcast, we welcome Sara McCabe, business coach, consultant, box-breaker, and not-so-secret dancer. After spending over a decade leading ...
S04 E06: Ask-Us-Anything: Why We Chose Not to Sell in 2020 with Mitzi & Mike Payne of Arcade Studios
15 Sep 2021
Contributed by Lukas
Welcome to our first ever ask-us-anything episode, where your hosts, Mike and Mitzi, answer the questions you’ve been asking on Instagram. Many of y...
S04 E05: Is Facebook Advertising Dead? With Josiah Sinanan and Benjamin Velázquez of Arcade Studios
09 Sep 2021
Contributed by Lukas
Today’s guests join us to talk about digital advertising and paid media. Affectionately known as our very own ‘Paid Papis', Josiah Sinanan an...
S04 E04: Creating Partnerships that People Actually Talk About with Lars Bengston, Chief Content Officer at Havas Health & You
01 Sep 2021
Contributed by Lukas
Today on the show, we speak with Lars Bengston, Chief Content Officer at Havas Health & You. Lars has built his career partnering with some of the...
S04 E03: Turning a Daydream Into a Design-led Brand with Alex Simonelli
25 Aug 2021
Contributed by Lukas
A few years ago, Alexander Simonelli, who had no prior experience in the food and beverage industry, swapped out his condo and his sales job for his p...
S04 E02: How to Take Your IRL Community Digital with Istiana Bestari and Rachel Wong, Co-Founders of Monday Girl
18 Aug 2021
Contributed by Lukas
Why is it so difficult to meet other cool women? Rachel Wong and Istiana Bestari asked themselves this over and over again while attempting to make me...
S04 E01: Keys to Creating Meaningful Connections and Making an Impact With Social Media Coach Lissette Calveiro
11 Aug 2021
Contributed by Lukas
Welcome back to Waves Social! We waste no time kicking off season 4 with an incredible guest, Lissette Calveiro, a renowned Latina business coach, ent...
S03 E11: Building Your Social Platform, From Vision to Reality with Scott Bakken, Founder of Socality
14 Apr 2021
Contributed by Lukas
A collective approach to connectedness might seem a bit obvious, but today’s guest has blazed a trail that embraces new forms of digital interaction...
S03 E10: Data as a Source of Truth With Social Media Expert, Andrew Weiss
07 Apr 2021
Contributed by Lukas
If the pandemic has reminded brands of anything, it is the value of data as a catalyst for efficient, effective marketing and a foundation for future ...
S03 E09: Influencer Marketing Essentials and Clubhouse Etiquette with Tanisha Cherry, Lifestyle Content Creator
31 Mar 2021
Contributed by Lukas
Influencer marketing thrived in 2020. Lockdowns led to increased social media usage and drastic changes in consumer behavior, and brands needed to piv...
S03 E08: Translating Social Media Insights Into Meaningful Business Outcomes With Alicia Johnston of Sprout Social
24 Mar 2021
Contributed by Lukas
Today’s guest is Alicia Johnston, Senior Manager of Content and Communications at Sprout Social, an exciting social media software company that enab...
S03 E07: Behind the Scenes of Some Good News — Mitzi and Mike Payne Join Linda Hoang on Don't Call Me a Guru to Unpack SGN
17 Mar 2021
Contributed by Lukas
This episode is something a little different, in that your hosts, Mitzi and Mike Payne, are actually today’s guests. Linda Hoang on the Don’t Call...
S03 E06: Navigating a Sensitive Social Media Climate with Melanie Trottier and Leah Sookoo
10 Mar 2021
Contributed by Lukas
In the wake of George Floyd’s death at the hands of police in May 2020, protests against police brutality and racial injustice broke out across the ...
S03 E05: Establishing Your Fundamental Beliefs as a Brand with Ryan Mack of Made In Network
03 Mar 2021
Contributed by Lukas
Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help y...
S03 S04: The Enduring Power of Curiosity with Alyssa Yuhas, Award-Winning Art Director and Designer
24 Feb 2021
Contributed by Lukas
Creativity doesn’t only exist in the form of design, photography, or tangible art-making, but also in the form of creative problem solving, which is...
S03 E03: The Business of Photography with Karen Rosalie of Rosalie Agency
17 Feb 2021
Contributed by Lukas
Karen Rosalie is the Founder and Creative-in-Charge at Rosalie Agency in Los Angeles. Rosalie Agency is an LA-based creative team that produces and sh...
S03 E02: How Brands Can Avoid Kindwashing with Eric Solomon, Ph.D.
10 Feb 2021
Contributed by Lukas
Throughout the global pandemic and the escalating Black Lives Matter movement, we have heard from hundreds of companies expressing empathy across ever...
S03 E01: When Cleaning Goes Viral with Sarah McAllister, Founder of @GOCLEANCO
03 Feb 2021
Contributed by Lukas
As a serial entrepreneur, Sarah McAllister has been swinging for the fences since she was 20-years-old. Now a proud mother of one, a partner, a wife, ...
S02 E09: Leveraging Data and Insights to Inform Marketing Strategy with Charlie Grinnell, CEO at Right Metric
22 Apr 2020
Contributed by Lukas
Much like content, there is no shortage of data. While marketers rely on it to make decisions, this information usually comes from an internal source,...
S02 E08: Influencer Marketing and the Audiences You Dream of Reaching with James Nord, Founder of Fohr
15 Apr 2020
Contributed by Lukas
Today you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr...
BONUS: How to Boost Engagement, Retention, and Sales with Content Marketing feat. Mike & Mitzi as guests on the Small Business Mastermind Podcast
08 Apr 2020
Contributed by Lukas
On this bonus episode, your Waves Social Podcast co-hosts, Mike and Mitzi Payne, join Morgan Berna on The Small Business Mastermind to discuss the ins...
S02 E07: The Art of Creating Engaging, Character-Driven Stories with Award-Winning Director Mark Bone
01 Apr 2020
Contributed by Lukas
There is no better time to tell compelling stories driven by empathy and heart. As people around the globe continue to practice social distancing, the...
S02 E06: Building Healthy Client Relationships Through Leadership and Empathy with Mike Payne, Partner and Client Services Director at Arcade Studios
25 Mar 2020
Contributed by Lukas
We’re switching it up today and Mike Payne, co-host of Waves Social Podcast and Partner at Arcade Studios, is in the hot seat and fielding questions...
S02 E05: Public Relations in 2020 and How to Navigate a Crisis with Talya Macedo
11 Mar 2020
Contributed by Lukas
The role of PR, much like any role related to marketing or branding, is a continually evolving one. Talya Macedo, our guest today, has been there thro...
S02 E04: Podcast Advertising and Why the Future of Customer Acquisition is Offline with Lindsay Piper Shaw of Right Side Up
04 Mar 2020
Contributed by Lukas
Podcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting sid...
S02 E03: How Ecommerce Brands Can Compete with Amazon and the Importance of Building Accessible Websites with Ben Crudo, CEO of diff Agency
26 Feb 2020
Contributed by Lukas
With the landscape of retail in a constant state of flux, both physical and online retailers are perpetually needing to keep up with the latest trends...
S02 E02: How Brands Can Navigate Culturally Relevant Moments By Telling Genuine and Inclusive Stories with Tamon George, Co-Founder & CEO of Creative Theory Agency
19 Feb 2020
Contributed by Lukas
The marketing space is growing increasingly saturated with hollow, one-dimensional, and even culturally exploitative marketing campaigns, and peoples’...
S02 E01: Building a Cult Following Through Making Impressions Instead of Buying Them with Chris Kneeland, Co-founder of Cult Collective and The Gathering
12 Feb 2020
Contributed by Lukas
Some brands build a client base through the sheer force of capital, while others build relationships through more intuitive and engaging methods. The ...
S01 E09: Influencer Marketing, Mental Health, and the Rise of TikTok With Jay McDonald of Roam Creative and Kayley Reed of Hermana Agency
18 Dec 2019
Contributed by Lukas
Welcome to the finale of season one and the first time we feature two guests on the show at the same time! Our topic for today’s conversation is inf...
S01 E08: Building the First Social Media Agency with Mike Germano, Founder of Carrot Creative and President at Communo
11 Dec 2019
Contributed by Lukas
It’s a big claim to say that you built the first social media agency, but it’s one Mike Germano can safely make having founded Carrot Creative out...
S01 E07: Overcoming Imposter Syndrome and Building Community with Lifestyle Photographer Viktor Radics
04 Dec 2019
Contributed by Lukas
In the age of social media and instant gratification, working in a creative field can sometimes get frustrating when our success is not immediate. It’...
S01 E06: Mastering Instagram and Content Marketing with Taylor Loren of Later
27 Nov 2019
Contributed by Lukas
Instagram is by far our favourite online platform for a variety of reasons and our guest today, Taylor Loren of Later, may love it even more than we d...
S01 E05: Marketing in Cannabis: How to Build a Brand When You Can’t Advertise, with Owen Reader of Indelible
20 Nov 2019
Contributed by Lukas
Our guest for today is Owen Reader, author of The Pot Apocalypse and founder of cannabis-focused non-traditional marketing consultancy Indelible. Owen...
S01 E04: Managing 1 million Instagram followers with HYPEBAE Social Media Executive, Rebekah Ho
13 Nov 2019
Contributed by Lukas
Today we’re joined by Rebekah Ho, former senior social media executive at Hypebae, as she shares about managing a community of over one million foll...
BONUS Episode: How to Launch Black Friday Ad Campaigns that Actually Build Engagement and Generate Sales
08 Nov 2019
Contributed by Lukas
ATTN: Black Friday is the biggest shopping day of the year! That’s right, Black Friday and Cyber Monday are what we call “the most wonderful time ...