5,000 TikToks, 2 Layoffs, and One Breakthrough: The Sarah Jenkins Playbook

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In this week’s episode, Jade sits down with her longtime friend and Toronto based creator–producer Sarah Jenkins — a woman who has built a career that didn’t exist a decade ago. Sarah breaks down how she went from losing her job (twice) to posting over 5,000 TikToks, building a loyal audience, becoming a creator coach for elite athletes, producing podcasts, and producing digital content at the Olympics. They unpack the real skills needed to thrive in today’s content landscape, why athletes are the next wave of creators, how to price your work, and why “cringe is the price of admission.” Sarah also shares the truth behind growing an authentic audience, the emotional rollercoaster of going freelance, and the moment she realized she had finally “made it.” If you’re building a creative career, reinventing yourself, or figuring out how to turn your skills into a business — this episode is a blueprint. Learn more about your ad choices. Visit megaphone.fm/adchoices

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