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Bloomberg Talks

Wikipedia Founder Jimmy Wales Talks New Book

27 Oct 2025

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 18.756 Michelle Hussein

Hello and welcome. This is The Michelle Hussein Show. I'm Michelle Hussein. I speak with people like Elon Musk. I think I've done enough. And Shonda Rhimes. That's so cute. This will be a place where every weekend you can count on one essential conversation to help make sense of the world.

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19.257 - 29.43 Michelle Hussein

So please join me, listen and subscribe to The Michelle Hussein Show from Bloomberg Weekend, wherever you get your podcasts. You certainly ask interesting questions.

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32.887 - 50.504 Tim Stenovec

Bloomberg Audio Studios, podcasts, radio, news. Jimmy Wales is founder of Wikipedia. He has a new book out, The Seven Rules of Trust, a blueprint for building things that last, that book out tomorrow. And lucky for us, he joins us right here in studio. Welcome, welcome. Nice to have you here with us.

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50.544 - 56.369 Jimmy Wales

Yeah, thanks for having me. It's like a spaceship in here. It's amazing. Some call it the fishbowl.

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56.389 - 60.193 Tim Stenovec

We call it home. This book about trust, when did you start writing it?

60.173 - 80.595 Jimmy Wales

It was a couple years ago. I had had some ideas around this and yeah, just started and it's obviously turned out to be quite timely as we have a lot of issues around trust in society and I want to encourage people to let's get back to a society of trust.

80.947 - 99.394 Carol Masser

You know, it's funny, Carol and I spent a lot of time talking about this ahead of the interview because Wikipedia sort of seems, and look, it's had its challenges, it's had its controversies, but for things that are online, it's kind of this weird utopia in the sense that- It's kind of remarkable. Yeah, it's really remarkable.

99.374 - 116.619 Carol Masser

We know anonymous people online oftentimes are full of vitriol and hate. We can see that even when people use their names on social media platforms. We lock our doors when we leave the house. Why does trust work on Wikipedia but kind of seems like nowhere else right now.

117.12 - 133.988 Jimmy Wales

Yeah, I mean, I think for me, you know, one of the seven rules of trust that is most meaningful in that regard is purpose. Like Wikipedia has a very simple purpose, which is to build an encyclopedia. And we make all our decisions around that and the rules about participation and so forth.

Chapter 2: What inspired Jimmy Wales to write 'The Seven Rules of Trust'?

230.741 - 241.334 Jimmy Wales

You really want facts. And that's what people want from Wikipedia. They don't want... Sources matter. Sources really matter. Having a good quality source is what it's all about.

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241.654 - 249.544 Tim Stenovec

But why don't sources matter to everybody? And other people will say, okay, I believe this source is reliable.

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249.884 - 250.425 Jimmy Wales

Mm-hmm.

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250.507 - 254.131 Tim Stenovec

So like, you know what I mean? Like we're living in like different worlds.

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254.612 - 275.738 Jimmy Wales

I think, and I think that's a huge problem. I mean, I do think, you know, it's really important. I mean, one of the problems that we've seen is that a lot of the media in response to the changing and very difficult financial model for journalism, they've chased after really partisan audiences. And so, you know, sometimes you read something and you're like,

275.718 - 291.229 Jimmy Wales

Yeah, that was interesting, that was good, but I'm not sure I got both sides of the story there. I live in the UK and we have a, just an example, two quality newspapers, The Guardian and The Telegraph, left-leaning, right-leaning. They're both great newspapers, but I often

291.209 - 309.1 Jimmy Wales

read one and I'm like oh but and then I go read the other and I'm like yeah you probably should have been somewhere in the middle both of you and it would have been I think a better story had you said well you know we got one side of the story but we actually had to go out and find somebody to tell us a little bit about the other side you know you can't be

309.08 - 322.382 Jimmy Wales

to like the moon is made of rocks or is it cheese? Who knows? I don't mean that. But I mean, seriously, hopefully cheese. But, you know, like seriously thinking about like who are we talking to and are we getting to the bottom of this?

Chapter 3: How does Wikipedia maintain trust in a digital age?

322.482 - 340.314 Carol Masser

With media, with trust in media here in the United States declining and having declined over the last few years, In your view, is there something that we can do better, that the media can do better, that it can borrow from what has worked at Wikipedia, what has worked with the methods of trust that you've studied, that can make us build trust again with our audiences?

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340.654 - 361.024 Jimmy Wales

Yeah, I mean, well, the good news is that the financial press, like Bloomberg, is still among the most trusted. And I think that's because by the mandate of what you're trying to do, informing business people and investors, you kind of have to be like ruthlessly objective. You're not chasing after partisan audiences and things like that. But I do think that's a big data. Data is important.

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361.444 - 376.583 Jimmy Wales

Transparency. I think, you know, realistically, you know, one of the things that Wikipedia does that's kind of odd is we'll have a, you know, at the top of a page, the neutrality of this article has been disputed. And I always... We've all seen it. Yeah, we've all seen it. And I always say, you know, I...

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376.563 - 394.249 Jimmy Wales

I kind of wish sometimes the New York Times would put a banner up just saying, you know, we had a big fight in the newsroom. We weren't quite sure. So like we decided to roll this. But yeah, yeah. But here's a little bit of their inside thinking like we did want to report this. We're not sure we've got the full story yet because that pretending to be perfection all the time.

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394.289 - 402.722 Jimmy Wales

People see through that and they know, of course, and I think they're willing to say, yeah, like actually journalism is quite hard, you know, so a little more transparency is always good.

403.006 - 409.595 Tim Stenovec

Do you get pressure a lot from companies, politicians, individuals to like change an entry?

409.755 - 421.111 Jimmy Wales

No, not really. I mean, people, you know, I meet a lot of people and people often are like, well, you know, my Wikipedia entry. What about this? What about that? And I'm like, yeah, send us an email. Like, you know, we'll have somebody look at that. That's all fine. In general, no.

421.151 - 426.618 Carol Masser

And actually, we're very... But you really just say, just send him an email and I'm not going to do anything about it.

426.638 - 443.034 Jimmy Wales

Kind of, yeah. Okay. But no, sometimes people have a legitimate point. They're like, oh, well, I, you know, I did this thing and it was in the press and, you know, it's like, oh, okay, well, maybe we just overlooked it. And that's, that's great. But, you know, at a deeper level, one of the things that's really important is, you know, we aren't funded by governments.

Chapter 4: What are the seven rules of trust according to Jimmy Wales?

445.9 - 457.363 Jimmy Wales

We're funded by people giving their $20. And that makes a big difference for our intellectual independence. We're not worried like, oh, if we've got something negative about whatever, then we might lose our donation.

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457.546 - 462.372 Carol Masser

How is the fundraising going? Because I feel like I've gotten a lot of messages from you throughout the years.

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462.392 - 462.873 Jimmy Wales

Throughout the years.

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Chapter 5: How does Wikipedia's purpose differ from social media?

462.893 - 483.739 Jimmy Wales

Please, from Jimmy Wills on Wikipedia. We've all seen it. Yeah, we've all seen it. Is it going okay? Is funding going okay? It's okay, yeah. We've been, you know, we're stable. We're very cautious with money, so we always try to build our reserves and so on. And then, you know, recently, I don't know, Elon tweeted defund Wikipedia. I think we made about $5 million that day. Yeah.

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483.719 - 490.831 Jimmy Wales

So you can text Elon. I know you guys have been in touch. You can text him and say, tweet about us again when it gets to the end of the year. Well, you have had some conversations.

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490.851 - 497.88 Carol Masser

It's time to raise money. I'm Carol Masser. And I'm Tim Stenevek, inviting you to join us for the Bloomberg Businessweek Daily Podcast.

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497.9 - 502.605 Tim Stenovec

Now, every day we are bringing you reporting from the magazine that helps global leaders stay ahead.

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502.625 - 506.95 Carol Masser

We've got insight on the people, the companies and trends that are shaping today's complex economy.

507.091 - 521.708 Tim Stenovec

That's right, Tim. We're all over global business, finance, tech news, all as it is happening in real time. And we've got complete coverage of the U.S. market close. Got to say, basically, if it impacts financial markets, if it impacts companies, if it's impacting trends and narratives that are out there, we are on it.

521.688 - 529.224 Carol Masser

We also have a lot of fun doing it. Bloomberg Businessweek also brings you the analysis behind the headlines through conversations with our expert guests.

529.245 - 534.837 Tim Stenovec

And we are doing this all live each weekday. And then we bring you the best analysis in our daily podcast.

535.017 - 539.106 Carol Masser

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