Thierry Brunfaut on Challenging the Status Quo in Branding

Thierry Brunfaut, Creative Director and Founding Partner of Base Design, has spent more than three decades reminding both clients and designers that branding is not about fitting in—it’s about daring to stand out. Base Design, with studios in Brussels, New York, Geneva, and Melbourne, is known for shaping bold identities for clients like MoMA, the Louis Vuitton Foundation, and Théâtre du Châtelet. In this talk, Thierry dives into the importance of staying authentic in design, the pitfalls of blending in branding, and the role emotional intelligence plays in client relationships. He shares why adaptability is crucial in today’s unpredictable market and what qualities modern designers need to thrive. He also highlights the dynamics of team collaboration, showing how creativity and collective effort can move past roadblocks. Find out more about Base Design: https://www.basedesign.com & https://www.instagram.com/base_design/ 👀 Read the article on our website: https://karalyte.com/thierry-brunfaut-on-challenging-the-status-quo-in-branding/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativity.bloomerangas.com/subscribe

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