"What kind of CEO are you?" City A.M.'s UK Editor Jon Robinson sat down with the UK CEO of IKEA, Peter Jelkeby, trying to uncover what makes him and the group tick behind the boardroom. In addition to being the kind of CEO who "walks the talk", he believes he is "approachable" and "part of the family". Is that one of the reasons behind his and IKEA's success? Find out in the first episode of Boardroom Uncovered. Boardroom Uncovered is also available in video format as well.
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