Bonnie Blockchain
The World’s Biggest Crypto YouTuber on Fame, Wealth, and Staying Humble ｜Guy Turner｜EP55｜Bonnie Blockchain
18 Jan 2026
Chapter 1: How did Guy Turner become a leading voice in the crypto space?
Wealth is like seawater. The more you drink, the first year you become. There will always be someone who hates what you do, just hates the world and wants to take it out on some person that they see on YouTube. It's cult-like a lot of the time. That some of those crypto communities out there are, I think it's destructive for the people who are part of those cults.
And I think it's destructive for the space as well, because I think it makes us look like crazy.
Do not back down. Don't admit that you're wrong. Never apologize. That's how you build a strong cult following.
Chapter 2: What challenges does Guy face in the crypto community?
They are absolutely mad. On their deathbed, no one will ever go, I wish, I wish I'd spent more time arguing with people on the internet.
I am with Guy right now. I've been watching his stuff for, I think, five years. You have been an inspiration. Thank you for coming on the show.
Thanks for having me, Bonnie.
It's great to see you in real life.
Likewise. Likewise.
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Chapter 3: Why is community engagement important in crypto?
It's always weird when you meet someone that you've seen on screen a lot because I had this with Ben Cowan just yesterday. We met for the first time.
And you guys do live all the time.
Yeah, we've been doing lives together for about three years with Rob from Digital Asset News as well. I've met Rob in person. I met Rob a few years ago now, 2021, I think. But yeah, Ben and I, we'd never met before. And it's, you know, I know him pretty well, I like to think. And you meet him and it is, there is that weird surreal thing of being like, there he is in 3D.
You know, it's kind of strange.
There you are in 3D.
Yeah.
We had a panel together earlier, and your stories are very interesting to me, how you started and how you continue being this number one channel in this space. Do you want to maybe tell us the story of... Why start a crypto channel?
Yeah, that's a good question. I often ask myself that sometimes. Why? Why am I doing this? I remember when I first heard about Bitcoin or when I first became aware of it because You know, I think you tend to sort of think back and it's like, actually, I've probably seen the word Bitcoin. I've probably seen the symbol around, but it hadn't registered with me.
But then one day, 2013, I was living in East London and I walked into a pub that was about 10 minutes from where I was living, from the flat. And there was a sign behind the bar saying, we accept Bitcoin. Bitcoin accepted here. And I was like... That's interesting. So I asked the barmaid about it, and she didn't really know, but the landlord did, or the guy who was supervising the shift did.
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Chapter 4: What inspired Guy to start the Coin Bureau YouTube channel?
And I just thought that had always kind of haunted me ever since. And I'd become sort of more and more kind of aware that, you know, this money that we used on a day to day basis just was was on such fragile foundations. And then the more I learned about Bitcoin, the more I learned about fiat money as well and like how. you know, how bad it is.
My preferred method, actually, of consuming information is reading. I'm quite old-fashioned like that. But I noticed that there was YouTube content out there as well talking about Bitcoin. So, you know, I started watching that and some of it was really good. You know, these guys like, you know, sort of really passionate. But quite often I found they were talking at quite a high level. Right.
And I always thought like, you know, I'm not one of those people who takes things in first time round. I need, you know, I need time to think about it. So that kind of, you know, that sort of stuck in my head. And then I started sort of writing about it, not really for any particular audience, but mostly to get my thoughts in order about it.
And then that's when Nick and I were introduced by a mutual friend, Nick, the co-founder of Coin Bureau with me. And he has a background in TradFi. He understood implicitly a lot of the stuff that I was still trying to figure out myself. We started collaborating and sort of publishing stuff. And, you know, as I said in the panel, we had a website and we were pretty good.
You know, we were on page one of Google for our particular, you know, for crypto education. But then one day Google's algorithm changed and we went to page eight or five or whatever it was. If you're not on page one, you don't exist. And then we had an all hands meeting and there were about five of us by this point. And it was like, well, what are we going to do? Do we...
rethink how are we putting out this content? Do we try and get back onto page one? Do we produce more stuff? What is it? And I said, well, I've been watching quite a lot of YouTube videos, so maybe we could try that. You know, it's kind of free to start a YouTube channel. It kind of went from there, like no one else was sort of willing to present it. And so because it was my idea...
And I, you know, I'd done sort of bits of performing in the past, you know, I'd done plays and stuff at university and stuff. So I wasn't like, you know, completely unfamiliar with with the concept of performance. So I was like, OK, well, fine, we'll give it a go.
I thought back to a lot of those videos I'd watched and I, you know, I thought, well, they were doing some things well, they were doing some things right. But a lot of it, I thought we could do better. And that was always the aim. And what we wanted to do from the start was try and make it simple for someone who'd been in my position, who'd just heard about Bitcoin, who'd just heard about crypto.
And I just knew that if they clicked on a video and it was straight away blockchain this and consensus mechanism this and proof of work that, fantastic. they, you know, you'd lose people. So we tried to talk about it in sort of simple terms that we thought everyone could understand, or, you know, most people could understand and just start from where we started.
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Chapter 5: How does Guy balance content creation and audience expectations?
and get them passionate about this space. And I think we achieved that. A lot of people still come up to me and say, oh, I got into crypto by watching your videos or your videos really helped me learn about it and things like that. And it's amazing because that's what we wanted to do. And all the other stuff about it becoming a business and a sort of wider platform.
That all came later, but it just stemmed from that thing of like, crypto is amazing. Let's talk about it and see where it goes.
During COVID, I think I started the channel because it is so difficult and complicated and mostly in English. And it was very hard for me to, you know, explain to my mom what I learned today. So then I started this channel thinking that if I push myself and force myself to study this and translate and you have to really digest. Yeah. So you really have to understand what you're saying.
And I also keep in mind that some of my audience might be a first time newbie. And that's why I keep the language very simple. But here's the problem. So after a while, your audience grow with you. Now, they aren't very aware of what POWPOS is and all the terms. If you oversimplify these things, it gets boring for them. So how do you find that balance?
Yeah, that's difficult because that's something that we still think about to this day. You know, we're still looking, okay, people are not coming to crypto in anything like the volumes that they did in 2017 and 2021 or whatever it is, but they're still coming and we still want to be the gateway for those people. So, and I think that's something to think about.
You know, our content strategy is quite often geared to that. It's like, well, do we want to make a video that is going to get 100,000 views straight out the gates? And then within a week, it's kind of the topic is no longer particularly relevant and people have moved on to another video or, you know, another channel or whatever.
Or do we want to do we want to make something that it might only get a few thousand views in the first couple of weeks, but just grows and grows and grows? And I think that's been one of the reasons why we've continued to grow and continue to get subscribers is because we're not afraid to make that introduction to Bitcoin video or how to use a crypto wallet video or, you know,
that evergreen stuff. We've tried to focus a lot on evergreen and you have to balance it. Sometimes you have to react to what's happening in the moment. You have to give people the information that they need right then. But I like to think that we've built a big foundation of stuff that someone might be coming to still in three or four years time, in the next cycle.
and going, oh, Bitcoin, I need to understand it. Okay, okay, this video was made four years ago, but it's still, you know, it's still as relevant as it ever was. So I think it is possible to balance that.
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Chapter 6: What lessons has Guy learned from his content creation journey?
Yeah, there's a guy on Twitter who posts as Gwart. I don't know if you've ever... And he's got a podcast as well. He's good. He's a very smart guy. He's very funny, very witty. And he posted not so long ago. He put something along the lines of like, in...
in the future, people will look back and wonder how on earth it was that we fought each other to, you know, to the death over what is essentially back office software. Do you know what I'm saying? That's always stuck with me because it's like, okay, you know, this stuff is fascinating. It is, it is, you know, it is changing the financial landscape. It is changing the world.
But at the end of the day, it's software. And you know, people lose their minds over it. I think passion is great. I love it that people are engaged with it and engaged with the mission of crypto and are fascinated by the technology and what it can do for them. But yeah, to see how crazy they get about it sometimes, it's just like, chill out, touch grass. I love that. Yeah, it's crazy.
But sometimes people give me advice. They're like, you really need to have a very strong opinion. Do not back down. Don't admit that you're wrong. Never apologize. That's how you build a strong cult following. And I'm just like, I can't do that.
Do you want, I mean, do you want a cult following? Like, that is, you know, I think it's one of those things you think, oh, it'd be great if people sort of worshipped the ground and walked on it. No, it's terrible. Like, it's crazy. You want people to, you want people to engage with you and listen to what you've got to say.
But like, you know, do you want to be an object of devotion for them or whatever? Do you? A hundred percent no. Like... It's just like, I think anyone, you know, you can't, human beings are very strange and wonderful in that regard. You know, we do form not always rational attachments to people and things and ideas and philosophies.
But I really think it's important at the end of the day, you know, to have the perspective to be able to let go of that. And it's like, it's just a person on YouTube. It's just some English dude who is talking about technology. It's like, don't attach too much importance to it. You know, you and your family and your life are more important than this. Yes. So, you know, I love it.
I love it that people are engaged and passionate. But I think perspective is so important.
Earlier, I think in the panel, you mentioned something about we are all going to die or our time is limited. Remember?
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Chapter 7: How does wealth impact happiness according to Guy?
I have to say that. You have to.
I have to say that. But it is true. It is true. I love the mornings. I wake up really early. I wake up at about five. And I love the quiet in the mornings before anyone else is up when I feel generally sort of quite alert. And I get most of my best work done at that point. And yeah, I love being outdoors. I love having a good book to read. You know, I'm fairly sort of simple.
I'm quite easy to please, really.
It's more like your family and your private life instead of the success.
Yeah, yeah. I think success, if you can say that we've achieved that, it is helpful for sort of validating yourself and for feeling that you've made a difference. Again, it goes back to this idea. We're on earth for such a short amount of time. You don't want to feel like you've wasted it.
If the one thing I've found from having a relatively sort of successful channel in this industry and working with so many good people is that really it's all about what that success allows you to do. It's the same with wealth, I think. If it allows you to spend more time with the people you love, doing the things that you love, then it's worth it. But again,
you can keep striving for a huge number, but it won't change. If you've got $100 million in the bank, it doesn't buy you any more time with your family.
Someone will say you're shopping at the wrong place.
Yes, exactly. You just need to adjust your perspective. Do you find yourself attaching importance to particular milestones or particular numbers?
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Chapter 8: What advice does Guy have for aspiring content creators?
But yeah, it's lovely to have a nice chat like this. Not all about crypto.
Yeah, this is very humane. Thank you, guys.
Thank you, Bonnie.