Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

The One With the Holiday Break (be back 1/9/26)

21 Nov 2025

Contributed by Lukas

I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the ...

181. Sharing & Repurposing Your Interview as a Podcast Guest

14 Nov 2025

Contributed by Lukas

Your podcast interview as a guest just went live — now what?What you do after your guest interview airs can be just as important as the interview it...

180. Prepping for Your Interview as a Podcast Guest

07 Nov 2025

Contributed by Lukas

You finally got the yes — that email from a podcast host saying, “I’d love to have you as a guest!” Cue the happy dance! 💃But now what?Let&...

179. Feeling Ghosted or Rejected? Handling a “No” or No Response to your Podcast Pitch

31 Oct 2025

Contributed by Lukas

Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’...

178. Find (and Vet) the Right Podcasts to Guest On

24 Oct 2025

Contributed by Lukas

Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows se...

177. Five Ways to Build Relationships with Podcast Hosts (before and after pitching)

17 Oct 2025

Contributed by Lukas

Podcast hosts aren’t looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listen...

176. Grow Your Own Show as a Podcast Guest

11 Oct 2025

Contributed by Lukas

Guesting on other people’s podcasts is THE BEST way to grow your own show. But before you start pitching yourself, there’s 3 things I want you to ...

175. Planning and Measuring Your Book Marketing with Susan Neal

03 Oct 2025

Contributed by Lukas

How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal.Susan is the author of e...

174. Grow Your Email List as a Podcast Guest

27 Sep 2025

Contributed by Lukas

What if instead of “borrowing” someone else’s audience, you focused on growing your own?Lead podcast listeners from curious to connected with a ...

173. New, Nurture, or Numbing Out? How are You REALLY Spending Time on Social?

19 Sep 2025

Contributed by Lukas

No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationsh...

172. 🛑 STOP the cookie cutter podcast pitches (and ask your publisher to do the same)

12 Sep 2025

Contributed by Lukas

One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why ...

171. Creating Professional Interview Queries with Linda Goldfarb

05 Sep 2025

Contributed by Lukas

When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host?Today is part four and the finale of my collabo...

170. Creating Your Top Three Interview Topics (with Emotion) with Linda Goldfarb

29 Aug 2025

Contributed by Lukas

When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners? Today is part two of my colla...

New Series: Interview Guesting Best Practices

22 Aug 2025

Contributed by Lukas

Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcast...

169. Storytelling on Video to Market Your Book with Danielle Wallace

15 Aug 2025

Contributed by Lukas

So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelli...

168. Why Authors Should Podcast & Podcasters Should Write Books with Dallas Woodburn

08 Aug 2025

Contributed by Lukas

Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book?We're...

167. Funding Your Book Launch with Preorders with Ashley Shepard

01 Aug 2025

Contributed by Lukas

Are you self-publishing a book this year and a little overwhelmed by all the costs involved?My friend, Ashley Shepard, author of Profitable Publishing...

☀️ The One with a Summer Break (be back 8/1)

27 Jun 2025

Contributed by Lukas

Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful!📋 Podcast P...

166. Auditing Your Book Marketing Strategies with Shelley Hitz

20 Jun 2025

Contributed by Lukas

How can you sort through all your book marketing strategies to find what’s working best for you AND your readers? My friend Shelley Hitz, author, c...

165. Launching your first book? Start pitching podcasts now with Rebecca George

13 Jun 2025

Contributed by Lukas

Launching your first book this year? Start pitching to guest on podcasts sooner rather than later!My friend Rebecca George, host of the Radical Radian...

164. Prepping to pitch your book idea to a publisher with Barb Roose

06 Jun 2025

Contributed by Lukas

Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent.My guest...

163. Write, Publish & Market Your Business Book with Jodi Brandon

30 May 2025

Contributed by Lukas

If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today’s conversation with ...

162. 🇺🇸 Prayers & Support for Military Wives with Kristi Woods

23 May 2025

Contributed by Lukas

Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind ...

161. Five Content Ideas for Your Podcasting Summer

16 May 2025

Contributed by Lukas

Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketin...

160. Savor Your Summer as a Podcast Host and Guest with Amy Debrucque

09 May 2025

Contributed by Lukas

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a ...

The One When She Was On a Break (be back 5/9)

11 Apr 2025

Contributed by Lukas

Hopping on quick to let you know I'm taking a break from releasing new podcast episodes. Now, unlike Ross and Rachel's break, We WILL be ba...

159. New, Nurture, or Numbing Out? How are You REALLY Spending Time on Social?

04 Apr 2025

Contributed by Lukas

No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationsh...

158. Hosting a Seasonal Interview Podcast with Nadine Mullings

28 Mar 2025

Contributed by Lukas

Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you’re writing and marketing books?But you DO want to col...

157. Writing and Seasonal Solo Podcasting with Mandy Pallock

21 Mar 2025

Contributed by Lukas

Ever feel like you're drowning in the endless cycle of creating content when all you really want to do is hide out and write your book? Whether ...

156. Downloads or Listens? Which one is more important to author podcasters?

14 Mar 2025

Contributed by Lukas

As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long afte...

155. Money Authors Do and Don’t Need to Podcast as a Host and Guest (Go GET’M Part 4)

07 Mar 2025

Contributed by Lukas

Don’t let money hold you back from hosting or guesting on podcasts. I want you to Go GET’M this year with the right podcasting Goals, Episodes, T...

154. Time and Timing for Authors to Host and Guest on Podcasts (Go GET’M Part 3)

28 Feb 2025

Contributed by Lukas

Putting off podcasting (as a host or guest) because you don’t have time, or it’s just not the right time to keep it going?I want you to Go GET’M...

153. Episode Content to Meet Your Author Goals as a Host and Guest (Go GET’M Part 2)

21 Feb 2025

Contributed by Lukas

What should your episodes be about as a host and guest? It all starts with your author goals.I want you to Go GET’M this year with the right podcast...

152. Set and Measure Your Author Podcasting Goals as a Host and Guest (Go GET’M Part 1)

14 Feb 2025

Contributed by Lukas

Without clear author goals for hosting and guesting on podcasts, you might as well be throwing spaghetti at the wall and praying something sticks.I wa...

151. Go GET’M with Podcasting As an Author to Reach Your Target Readers

07 Feb 2025

Contributed by Lukas

Let's kick off a new series to help you Go GET'M with podcasting this year as a host and guest.📋 Podcast Pitching Tracker 🎧 LISTENERS ...

150. Keep Persevering Towards Publishing and Book Marketing with Julie Sunne

31 Jan 2025

Contributed by Lukas

Today my sweet friend Julie Sunne, author of Sometimes I Forget: 60 Reminders of Hope for Your Hard Days is here. She's sharing:--- her journey a...

149. Pace Yourself When Marketing Your Book with Kristin Faith Evans

24 Jan 2025

Contributed by Lukas

I’m excited to be joined today by my sweet friend, Kristin Faith Evans, who is a Licensed Master Social Worker, a special needs mom like me, and co-...

148. “Who Me, An Author?” (Yes AND podcaster) with April O’Leary

17 Jan 2025

Contributed by Lukas

Today I’m joined by my new friend April O’Leary, host of the I’m Booked podcast and founder of O’Leary Publishing. She shares about:--- How O’...

The One When She was On Holiday Break

22 Nov 2024

Contributed by Lukas

I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the ...

147. The Joy of Being Yourself When Marketing Your Book with Kim Mosiman

15 Nov 2024

Contributed by Lukas

Want to connect with your target readers authentically online? You have to show up as your true self. Kim Mosiman, author of Reflections of Joy: Learn...

146. The Journey of Love and Letting Go with Karen Jolly

08 Nov 2024

Contributed by Lukas

As we get ready to turn the page on a new year, you may be facing the transition of your child graduating from high school this spring. I remember the...

145. Using Your Podcast (and Book) as Grief Insurance with Mandy Capehart

01 Nov 2024

Contributed by Lukas

If you have an idea for sharing your hard story in your book in a way that serves and impacts others, you're going to love today’s conversation...

144. Finding the Genius in You as a Podcast Host with Kelly Thompson

25 Oct 2024

Contributed by Lukas

If you’re struggling with serving your target readers and showing up as your authentic self, you will love this conversation today with my new frien...

143. Using Your Influence to Reach Readers with Jessica Hurlbut of Full Spectrum Parent

18 Oct 2024

Contributed by Lukas

How do you genuinely share about your book with the ones who need to read it the most?You're going to love this conversation with my special gues...

142. Taking Readers on a Journey through Podcasting with Billie Jauss

11 Oct 2024

Contributed by Lukas

We often talk about marketing your book before it's published but what does that really look like? Especially on a podcast?That’s the question ...

141. Start Your Marketing Comeback with a Podcast with Toni Thrash

04 Oct 2024

Contributed by Lukas

Have you felt benched by life’s circumstances and are now wondering how the heck do you get back in the game of book marketing and podcasting? That...

140. Can You Grow a Platform and Market Books WITHOUT Social Media?

27 Sep 2024

Contributed by Lukas

Want to make an impact with your writing but don't know how? Contrary to popular belief, you don’t have to use social media to reach your targe...

139. How to Conquer Your Book Marketing Anxiety with Healey Ikerd

20 Sep 2024

Contributed by Lukas

If you get anxiety when it comes to marketing your book, this episode is for you! My sweet friend and client, author Healey Ikerd, is here to share t...

138. Marketing Your Book From the Stage and Behind the Mic with Marnie Swedberg

13 Sep 2024

Contributed by Lukas

Are you an author wanting to take your God-given message to the stage or behind the mic on a podcast? My new friend, author and speaker Marnie Swedbe...

137. Writing Your Hard Story and Marketing Your Book with Love with Kim Sorrelle

06 Sep 2024

Contributed by Lukas

Have you been hesitant about writing your hard story? Today my new friend Kim Sorrelle shares about her journey to finding the true meaning of love as...

The One When She Was On a Break

26 Jul 2024

Contributed by Lukas

Taking my annual short summer break and can't wait to be back with new episodes Friday 9/6. Thanks for tuning in, I'm so grateful!📋 Podca...

136. Your Memoir is Not About You with Danielle Bernock

19 Jul 2024

Contributed by Lukas

This is part five of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet author ...

135. How to Reach and Serve Gen Z with Pastor Brenda Seefeldt

12 Jul 2024

Contributed by Lukas

This is part four of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet author ...

134. Self Publishing for the Slightly Imperfect with Stacy Kaye

05 Jul 2024

Contributed by Lukas

This is part three of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet Stacy ...

133. Self-Publish Like the Pros with Michele DeFilippo of 1106 Design

28 Jun 2024

Contributed by Lukas

This is part two of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet Michele ...

132. Let God Light Your Publishing Path with Susan Gabriel of Soul Sonshine Publishing

21 Jun 2024

Contributed by Lukas

I’m excited to kick off a summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.Meet Susa...

131. A PodMatch Overview (why I LOVE this service from Alex at Podcasting Made Simple) 💛

14 Jun 2024

Contributed by Lukas

Are you wanting to easily find guests for your podcast, or be a guest on podcasts but don’t know where to start? If only there was an easy way to o...

130. How and When to Ask for Podcast Reviews

07 Jun 2024

Contributed by Lukas

Let's wrap up this mini series on the importance of podcast reviews and talk about how and when you should ask for a podcast review, and a couple...

129. How to Find and Share All Your Podcast Reviews

31 May 2024

Contributed by Lukas

If you're hearing from your listeners that they’ve written a review for your show, but you’re not seeing them, let’s make sure you know whe...

128. How to Leave a Written Review for Other People's Podcasts

24 May 2024

Contributed by Lukas

Last week we talked about why podcast reviews are so important to podcasters and their listeners, and this week let’s talk about how to leave a writ...

127. Why Podcast Reviews Matter to Hosts, Guests and New Listeners

17 May 2024

Contributed by Lukas

Let’s talk about podcast reviews and why they matter to you as a podcast host, to your potential listeners, to your potential guests, and to you if ...

126. Sewing God’s Love through Podcast Guesting with Naomi Fata

10 May 2024

Contributed by Lukas

I’m excited today for another author spotlight! On the show is my sweet online friend, author Naomi Fata. Naomi is the author of two books including...

125. Plan to Savor Your Summer as a Podcaster with Amy Debrucque of Life on Purpose

03 May 2024

Contributed by Lukas

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a ...

124. Podcasting Made Simple (8 takeaways from the LIVE conference)

26 Apr 2024

Contributed by Lukas

Last week, I attended the Podcasting Made Simple LIVE quarterly conference. It’s hosted by Alex Sanfilippo, founder of Podmatch and host of the Podc...

123. Finding Spiritual Rest in a Chaotic World with Mitzi Neely

19 Apr 2024

Contributed by Lukas

Are you finding your schedule pack full of to-do’s as an author and always thinking “I don’t have time for THIS or THAT" to market my book?...

122. Do’s and Don’ts of Private Podcasting for Authors

12 Apr 2024

Contributed by Lukas

Today we're wrapping up this series on the power of private podcasting and I want to share some do’s and don’ts for hosting a private podcast...

121. Marketing Your Private Podcast as a Podcast Guest

05 Apr 2024

Contributed by Lukas

In episodes 118-120 of our series on private podcasting, we talked about ways you can use one to grow your audience, and how to market it as a podcast...

120. Marketing Your Private Podcast as a Podcast Host

29 Mar 2024

Contributed by Lukas

In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let’s talk about how to market your private p...

119. 12 Ways to Use a Private Podcast to Serve Your Target Readers

22 Mar 2024

Contributed by Lukas

Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers?Here's 12...

118. Hosting a Private Podcast to Connect with Readers with Angie Baughman

15 Mar 2024

Contributed by Lukas

I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you!Today my fr...

117. How to Get Your Target Readers Excited about Your Podcast Launch

08 Mar 2024

Contributed by Lukas

So who’s ready to finally launch your podcast and start serving your future readers?Let’s wrap up this mini series and talk about how to get your ...

116. Why You Need a Podcast Trailer and Three Episodes to Start Your Podcast

01 Mar 2024

Contributed by Lukas

Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, in...

115. How to Start a Podcast (the First 5 Things Writers Need)

23 Feb 2024

Contributed by Lukas

Last week we talked about seven reasons WHY you might want to start a podcast to build your author platform. Today,  let’s talk about the first 5 ...

114. Should You Start a Podcast? Here’s 7 Reasons to Consider

16 Feb 2024

Contributed by Lukas

Are you exhausted running the rat race, fighting an algorithm, and trying to market your message without feeling gross?There’s gotta be a better way...

[Bonus] TGIF + a Peek at What’s Ahead For You!

09 Feb 2024

Contributed by Lukas

📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (grow your email list with a private podcast) 📥 CREATE YOUR PRIVATE PODCAST READER MAGNET: ...

113. Taming Perfectionism with Vivian Cumins of Juggling Life, Finding Balance

06 Feb 2024

Contributed by Lukas

Do you struggle with perfectionism and finding balance while growing your author platform? Vivian Cumins, writer and podcaster, is here to share some ...

112. Finding the Unique in Your Author Brand with Katie Hornor of Flamingo Advantage

01 Feb 2024

Contributed by Lukas

How do you stand out to your readers in a unique way? With a flamingo advantage! Katie Hornor, host of the Flamingo Advantage podcast, and author of ...

111. Connecting and Collaborating on YouTube as a Valuable Leader with Velma Knowles

30 Jan 2024

Contributed by Lukas

Thinking about adding YouTube to your book marketing strategy in 2024? My guest Velma Knowles is here to share her experience. Velma is a leadership c...

110. Overcome Anxiety when Building Your Author Brand with Robyn Graham

25 Jan 2024

Contributed by Lukas

Do you feel anxious when it comes to building your author platform? Are you comparing yourself to fellow authors? Robyn Graham, Christian Business Coa...

109. Author Marketing Spotlight: Scott LaPierre, author of Work and Rest God's Way

23 Jan 2024

Contributed by Lukas

Wondering how to grow your author platform while also honoring God as you balance work and family? Scott LaPierre is here to help! Scott is a pastor, ...

108. Do you need a blog? Why it’s important for authors with LeeAnn Fox of Kingdom Bloggers

18 Jan 2024

Contributed by Lukas

Wondering how you can get more readers to your blog in 2024? Not sure how you can figure out all this SEO stuff? You just want to write and reach more...

107. Why Christian Writers Need Community with Cara Ray of The Writers Bloc

16 Jan 2024

Contributed by Lukas

Do you have other writers around you to offer a helping hand and cheer your message on? If not, you will love hearing about the Writer’s Bloc, a uni...

The One with the Hiatus

07 Nov 2023

Contributed by Lukas

So grateful for you tuning in and praying for an abundance of blessings on you this holiday season! Happy Thanksgiving, Merry Christmas, and Happy New...

106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell

02 Nov 2023

Contributed by Lukas

Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the reso...

105. Listening to God’s Voice When Writing and Marketing Your Book with Michelle Layer Rahal

31 Oct 2023

Contributed by Lukas

How can you recognize God’s voice and direction on starting to write your book? Or market it without getting overwhelmed or it taking too much time ...

104. 🇺🇸 Prayers and Support for Military Wives with Kristi Woods

26 Oct 2023

Contributed by Lukas

With November bringing us Military Families Month and Veterans Day, I couldn't wait for you to hear about 101 Prayers for Military Wives, written...

103. Marketing through Podcasting with Jeanette Tapley, Hope Podcasters

24 Oct 2023

Contributed by Lukas

I’m sharing a special conversation with my friend Jeanette Tapley, when she hosted me for a Guest Teaching for the Hope Podcasters membership commun...

102. Author Spotlight and Book Marketing Tips with Melanie Redd

19 Oct 2023

Contributed by Lukas

Launching a book in the near future? You will love today's episode with my friend Melanie Redd, author of Just Rest: A 90 Day Devotional Journal....

101. Four Ways to Overcome Your Podcasting Fears with Amy Debrucque of Life on Purpose

17 Oct 2023

Contributed by Lukas

If fear is getting in your way of hosting or guesting on podcasts, you're in for a treat today! My guest today is my friend, Amy Debrucque, host ...

100. 15 Podcasting Tips for You from My Generous Podcaster Friends

12 Oct 2023

Contributed by Lukas

I’m celebrating episode 100 with YOU in mind. I’ve asked some of my wise and generous podcasting friends to share some of their best tips with you...

99. My Top 10 Takeaways from Spark Christian Podcasters Conference

10 Oct 2023

Contributed by Lukas

Whether you're currently hosting a podcast,  or thinking of starting one soon, here are my top 10 takeaways for you from the amazing speakers at...

98. Fulfilling Your Book Dream as an Empty Nester with author Ruthie Gray

05 Oct 2023

Contributed by Lukas

Are you in the empty nest season or see it coming in your near future? Maybe you're wondering if it's selfish to start dreaming about what t...

97. Creating a Unique Podcast Collaboration with Carmen Horne & Kristine Brown

03 Oct 2023

Contributed by Lukas

If you’ve been thinking of co-hosting a podcast with a friend, you will love today’s conversation with my friends, Carmen Horne and Kristine Brown...

96. Finding the Heart of your Nonfiction Book Idea with Suzie Eller

28 Sep 2023

Contributed by Lukas

Last episode, Suzie Eller shared about knowing your WHY for starting a podcast if you choose to do that to build your audience of future readers. Now...

95. Know Your “Why” For Starting a Podcast with Suzie Eller of Prayer Starters and More Than Small Talk

26 Sep 2023

Contributed by Lukas

Ever thought about starting a podcast LONG BEFORE your book launch?My guest today is my friend and one of my fave authors, Suzie Eller. Suzie is the a...

94. Delivering on the Promise of Your Podcast with Linda Goldfarb of Your Best Writing Life

21 Sep 2023

Contributed by Lukas

How do I know if starting a podcast is my next best marketing strategy? And if it is, how can I deliver on the promise I make my listeners?My guest to...

93. Be a Bright Light as a Christian Podcast Host with Kristin Chadwick

19 Sep 2023

Contributed by Lukas

So do you feel the call from God to share that message that he’s placed on your heart with the women who need it the most? Maybe you’re a little h...

BONUS: The One with Two Episodes a Week

18 Sep 2023

Contributed by Lukas

📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (grow your email list with a private podcast) 📥 CREATE YOUR PRIVATE PODCAST READER MAGNET: ...

92. Podcasting to Hone Your Voice and Serve Your Readers with Misty Phillip

14 Sep 2023

Contributed by Lukas

My guest today is Misty Phillip, founder of Spark Media Ventures for Christian podcasters. She's sharing about starting the By His Grace podcast...

91: 14 Ways to use Audiograms to Build Your Audience and Market Your Book

07 Sep 2023

Contributed by Lukas

If you heard last week’s episode with Jeff Dolan, founder of Wavve, on how audiograms can be your on-ramps to your content … you may be wondering ...