Book Marketing Minute: Be Creative and Open-Minded

If you want to sell more books, let your potential readers know more about the true value of reading books—beyond the entertainment, information, or inspiration that a book might provide. For example … Readers of short stories need far less cognitive closure than those who read nonfiction essays (University of Toronto study).The conclusion? Fiction readers, both those who read novels and those who read short stories, are more open-minded and creative. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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