Book Marketing Success Podcast
Episodes
Happy Holidays: Special Website Marketing Tip
28 Dec 2025
Contributed by Lukas
Happy holiday season to everyone.One thing I’d like you to focus on or understand is how important it is to share greetings to your customers, your ...
Testimonials as Songs - Gospel Version
25 Dec 2025
Contributed by Lukas
I received a wonderful testimonial today — and then created a gospel music version of that testimonial. This, of course, is another way to use music...
The AIO Revolution Early Bird
24 Dec 2025
Contributed by Lukas
For years he had a top-rated website,key words, and all the great content.Google and other search enginessent hundreds of targeted leadsfor his produc...
Living for the Real with Derek Hunter
23 Dec 2025
Contributed by Lukas
Check out this wonderful new song from Derek Hunter. Note: I wrote the lyrics for this song based on a podcast episode I wrote several years ago.Lyric...
Find a Way Home, Country Music Version
19 Dec 2025
Contributed by Lukas
You can create songs from your children’s books. Listen in to the song above, Find a Way Home, with the lyric excerpted from the end of Gail Berry’...
Happy Holidays, Merry Christmas
18 Dec 2025
Contributed by Lukas
Through the past two issues of this newsletter and podcast, I’ve been saying two things.1. The best presentation of an idea or story is the one that...
The Origin of All Songs
16 Dec 2025
Contributed by Lukas
The Origin of All Songs song featured here is just one version of an excerpt from Walt Whitman’s Song of Myself. The version featured here is a coun...
Something True with Derek Hunter
14 Dec 2025
Contributed by Lukas
Check out this wonderful new song from Derek Hunter:Something True with Derek HunterPaint your world with colors bold,Don’t just blend them like a m...
Move with What You Love with Derek Hunter
11 Dec 2025
Contributed by Lukas
The following song was developed from an excerpt of a poem in my I Tell You Poetry collection (to be published soon).No one is moved by what they see,...
Dream Big with Amy G. Walker
09 Dec 2025
Contributed by Lukas
This song is based on a blog post I wrote a few years ago. You can read the entire blog post at https://bookmarketingbestsellers.com/john-kremer-on-ai...
Pursue Your Dreams with Amy G. Walker
08 Dec 2025
Contributed by Lukas
This song video is based on a blog post I wrote several years ago. Source: https://bookmarketingbestsellers.com/book-authors-memo-to-selfHere’s what...
Building Bonds with Amy Walker
07 Dec 2025
Contributed by Lukas
The above video and audio were created based on a blog post I wrote a number of years ago. The post read:We can all make friends. It’s a talent we’...
I Love Books Recommends: Blessings Abound
06 Dec 2025
Contributed by Lukas
I Love Books Recommends: Blessings Abound: Awaken to the Gifts at Hand by Katherine Scherer and Eileen BodohThrough Blessings Abound, you will discove...
Stories Change Things
02 Dec 2025
Contributed by Lukas
In order for us to change things, stories ae at the center of it all. To give people light and joy within the messiness: it is the flower that grows o...
The Person Behind the Story
30 Nov 2025
Contributed by Lukas
The point of story is to reveal the human person as he or she actually is: contradictory, particular, sometimes wrong, often glorious. …A story with...
The Book Author's Marketing Plan
10 Nov 2025
Contributed by Lukas
This video was created using NotebookLM from Google based on a podcast recording of me with Judith Briles and a text document on 10 key book marketing...
Strategic Book Marketing Plan: A 2026 Roadmap for Authors and Publishers
09 Nov 2025
Contributed by Lukas
A powerful 10-point strategy gives you a clear, actionable plan to market your books. Four manageable strategic phases build on each other.1. Build th...
Book Marketing Blueprint for 2025 and 2026
05 Nov 2025
Contributed by Lukas
Note: The attached video is one of three videos created by NotebookLM from Google using the 10 Ways to Market Your Books report created by the Comet b...
Book Marketing for 2025 and 2026
04 Nov 2025
Contributed by Lukas
Note: The attached video is one of three videos created by NotebookLM using the 10 Ways to Market Your Books (via the Comet browser from Perplexity AI...
Book Marketing in 2026
03 Nov 2025
Contributed by Lukas
The following ten points were written by the Comet AI browser based on the following question: What are the ten best ways to market a book in today’...
Support a Cause
02 Nov 2025
Contributed by Lukas
Passionate about the environment? Write a book! Passionate about inner city health? Write a book! Passionate about gun violence? Write a book! Whateve...
Build a Career
31 Oct 2025
Contributed by Lukas
There’s no better way to build and nurture a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. ...
Your Book as a Business Card
30 Oct 2025
Contributed by Lukas
Books are the best business card you can carry. Your book is a business card on steroids. You can create a very big business card that will get the at...
Attract Better Customers
26 Oct 2025
Contributed by Lukas
The best way to develop great customers is to give your book to prospective customers. Those prospects who read your book and like it will become your...
Now, This Is How to Tell a Story
07 Oct 2025
Contributed by Lukas
The following story is taken from a tweet a few days ago sent out by The Redheaded Troublemaker (https://x.com/try2underit).I’ve Been Banned from Tr...
How to Entice People to Do What You Want
01 Oct 2025
Contributed by Lukas
I recently saw a viral video featuring the strategies dogs use to get snacks from their humans (see the video here: https://www.myincrediblewebsite.co...
5 Ways to Become a Better Speaker
16 Sep 2025
Contributed by Lukas
The tips for today’s podcast came from a recent Time magazine article on 5 Ways to Make Small Talk When You Have Social Anxiety.Practice in low-stak...
The Sacred Spell of Storytelling
30 Aug 2025
Contributed by Lukas
The above video was created from a Microsoft PowerPoint presentation created with the help of Microsoft Copilot. It essentially expanded on the presen...
What Hollywood Sadly Has Forgotten
28 Aug 2025
Contributed by Lukas
The following is excerpted from an article by Jamie K. Wilson, The Death of Enchantment (https://pjmedia.com/jamie-wilson/2025/08/26/the-death-of-ench...
Creative Blocks: Unlocking Productivity
25 Aug 2025
Contributed by Lukas
IntroductionI discovered another AI app that you can use to create slide show presentations (and videos like the one above). The app, Microsoft Copilo...
In Case of an Emergency, Break Glass
23 Aug 2025
Contributed by Lukas
I discovered a great AI app that you can start using for free and then pay $5.00 per month for an upgrade. This app, Gamma (https://www.aippt.com), al...
Stories Should Never End. They Should Go On and On!
03 Aug 2025
Contributed by Lukas
In a column for PJ Media, publicist and novelist Scott Pinsker wrote that there are no happy endings. As readers and listeners, we never want a good s...
6 Ways to Spark Your Creativity
07 Jul 2025
Contributed by Lukas
The following tips are adapted from an article in Woman’s World magazine.Trust your vision. A sense of independence sparks unique visions.Balance wo...
Give Away Your Books
30 Jun 2025
Contributed by Lukas
Why give away your books when you can sell them instead? Here are ten reasons why you might want to give away your books as a strategy for making more...
10 Key Strategies for Marketing Your Books
24 May 2025
Contributed by Lukas
Judith Briles, The Book Shepherd, and book marketing expert John Kremer deliver a fast hour of 10 plus strategies to deliver book marketing success in...
Connie Bennett: On Getting a TedX Talk
21 May 2025
Contributed by Lukas
JohnToday I'm interviewing Connie Bennett, author of I Blew My Diet, Now What? She's going to tell us a little bit about how to get to speak at a TEDx...
The Three Rules of a Professional Writer
12 May 2025
Contributed by Lukas
How can you tell if you’re a professional writer?Professional writers do three things:1. They don’t write anything until they’ve sold it.2. They...
The World Needs More Humans
30 Apr 2025
Contributed by Lukas
I'm sharing a note from somebody that I'm newly following on Substack, Yana G.Y. I've been doing episodes about stories lately. And the key thing abou...
Sell More Books Crash Course on Thursday, May 1st
26 Apr 2025
Contributed by Lukas
Do you have a nonfiction book out now or one coming out soon?If so, you’ve probably wondered, "How can I sell as many books as possible in the limit...
Tell Stories That Make a Sale
24 Apr 2025
Contributed by Lukas
The following is excerpted from a newsletter Guy Kawasaki, the Apple and Canva evangelist, sent out about a week ago. I love his advice. I’d recomme...
Write a Bestseller in 30 Days or Less
22 Apr 2025
Contributed by Lukas
I'm correcting something that happened yesterday on Easter. Some people had trouble downloading the book, How to Write a Bestseller in 30 Days or Less...
Free Books: Why Write a Book AND What to Write
21 Apr 2025
Contributed by Lukas
I want to introduce you to my new book, Write a Bestseller in 30 Days or Less: 111 books you can write fast — with examples.This week, I'm making a ...
Celebrate Drop Everything and Read Day
07 Apr 2025
Contributed by Lukas
Drop Everything and Read Day is coming up on April 12th! Get ready to celebrate!D-E-A-R Day, which stands for Drop Everything and Read, is a national ...
Ernest Hemingway on Telling Stories
03 Apr 2025
Contributed by Lukas
I encourage you to think about telling more stories — to entice people to read your books, to interact with you on social media, or to become an adv...
Storytelling: Stories of the South
28 Mar 2025
Contributed by Lukas
Folks say that the best stories of the South are written in recipes; you hear it so much it begins to sound like just something to say. But I have sel...
Become an Authentic Storyteller
27 Mar 2025
Contributed by Lukas
Today, I want to share something from Dan Nikas, who's the founder of GearBunch. He said,My journey from Detective Sergeant to founding GearBunch, an ...
Issa Rae: Storytelling Is Forever
05 Mar 2025
Contributed by Lukas
Welcome to another Book Authority video minute. Today I want to feature a quote by Issa Rae, an actress, director, producer, and all-around wonderful ...
Take Control: Write Your Own Story Today
04 Mar 2025
Contributed by Lukas
Start writing your own story today. Don’t wait! Take control of your life and set the direction you want to take.Do the same with your writing. Take...
The Book Authority Minute Video Series
03 Mar 2025
Contributed by Lukas
I wanted to take the time to introduce you to a new series I'm doing of Instagram videos (which I will also share on other social media websites).In t...
John Kremer's Book Marketing Bash Q&A
22 Jan 2025
Contributed by Lukas
In an hour-and-a-half Meetn session, John Kremer answered questions from book authors on his birthday (76 years old as of January 16, 2025).Here are a...
Create Videos with Microsoft ClipChamp
12 Dec 2024
Contributed by Lukas
If you subscribe to Microsoft Office, you have access to the new Microsoft Clipchamp program for creating videos using AI, images, videos, and text to...
John Kremer and Judith Briles on Marketing Books
08 Nov 2024
Contributed by Lukas
Host a Podcast and Be a Podcast Guest!John Kremer: Every author should have a podcast. I still believe that. I've been promoting it for a long, long t...
The First Secret of Success Is Very Simple
25 Jul 2024
Contributed by Lukas
The first secret of success is very simple: Tell the truth. That is how you build relationships with potential customers. This first secret does not c...
Video Marketing for Books and Authors
21 Apr 2024
Contributed by Lukas
Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encou...
A Is for Asterisk *
12 Apr 2024
Contributed by Lukas
I’ve just completed a new book, A Is for Asterisk * - An A to Z Guide to Punctuation and Related Symbols (from the new ABC Book Series).According to...
Lesson 3: Back Cover Copy That Sells Books
08 Mar 2024
Contributed by Lukas
One of my readers shared another key idea for back cover copy: testimonials. Linda Condrillo had a suggestion for the back cover:Visualize what you wa...
Lesson 2: On Writing Back Cover Copy
07 Mar 2024
Contributed by Lukas
First, a few notes from yesterday’s podcast episode.1. The author of Power and Petroleum died shortly after I reviewed her back cover copy. Apparent...
Lesson 1: Creating Back Covers That Sell Books
06 Mar 2024
Contributed by Lukas
As you may know, I critique book covers as part of the consulting services that I offer. A number of years ago I had the challenge of reviewing a numb...
Free Book on Why You Should Write a Book
01 Feb 2024
Contributed by Lukas
I’ve just published a new book on why you should write a book. It’s called The Book Authority Guide on Why You Should Write a Book by John Kremer....
Jack Canfield Testimonial
25 Jan 2024
Contributed by Lukas
I just loved this video I created and then pinned to Pinterest:It combines a testimonial video from Jack Canfield along with a gif of my 1001 Ways to ...
John Kremer: Book Marketing Q&A Webinar
18 Jan 2024
Contributed by Lukas
On January 16, 2024, John Kremer hosted his 75th Birthday Bash with a Book Marketing Q&A session. In this session, he answered participant questions o...
John Kremer and Judith Briles: On Marketing Books
17 Jan 2024
Contributed by Lukas
In mid-December, Judith Briles and John Kremer recorded a podcast episode on How to Market More Books in 2024.I thought I posted this last week but, a...
Free Webinar: Book Marketing Q&A
15 Jan 2024
Contributed by Lukas
To celebrate my quarter century on Earth (75th birthday!), I’m hosting a free Q&A session on marketing, promoting, and selling your books.What? - Jo...
The Book Authority Guide to Getting What You Want
08 Jan 2024
Contributed by Lukas
The key to getting what you want is really simple. If you want love, you have to give love. If you want happiness, you have to give happiness. If you ...
Make Up to $150,000 Before Your Book Is Published!
07 Jan 2024
Contributed by Lukas
You can make anywhere from $5,000 to $150,000 before your book is published if you know just a few secrets. Here are four ways that you can make money...
4 Million and Counting!
15 Dec 2023
Contributed by Lukas
Last month I reported the results of just one pinned image I shared via Pinterest on August 21, 2023. Since that time, the pin has received more than ...
3 Key Book Marketing Tips
14 Dec 2023
Contributed by Lukas
Several weeks ago I shared the story of how Terry McMillan promoted her first novel, Mama, when her New York publisher failed to do much for her book....
We Are All Strangers Until We Are Friends
24 Nov 2023
Contributed by Lukas
In marketing your book, product, or service, you can't be afraid to approach famous people or busy people or even untouchables. It's better to go out ...
The Rule of 3,000: How to Become a Bestselling Author
04 Nov 2023
Contributed by Lukas
Today I want to talk a little bit about what really matters in marketing a book. And I'm going to do it by telling a story that I've told before, but ...
220,000 More Impressions in Just 5 Days!
24 Oct 2023
Contributed by Lukas
Five days ago I shared the results of one of my most popular pins during the past two months. See the detailed results in the graphic below:In the fir...
2 Million Impressions and 11,000 Clickthroughs
18 Oct 2023
Contributed by Lukas
Pinterest has sent more than 11,000 people to my main income website (https://www.bookmarketingbestsellers.com) in the past 60 days. How did Pinterest...
Book Covers and Book Titles
05 Oct 2023
Contributed by Lukas
I was recently invited to do a podcast interview with another author. But, when I tried to give her some kind critiques of her book cover (something I...
Book Sales Versus Cosmetic Surgery
02 Oct 2023
Contributed by Lukas
In 2020, almost $68 billion was spent on cosmetic surgery in the U.S. That same year, only $25.7 billion was spent on books.What does that say about o...
YouTube to Pinterest Videos with No Distortion
28 Sep 2023
Contributed by Lukas
In this episode, I want to talk a little bit more about creating Pinterest videos and TikTok videos from YouTube videos.Here's an example of one that ...
How to Convert YouTube Talking Head Videos to Pinterest Vertical Videos
27 Sep 2023
Contributed by Lukas
Today I want to show you how you can take a talking head YouTube video formatted in horizontal format and make it into a vertical Pinterest or TikTok ...
How to Convert YouTube Videos to TikTok Videos
26 Sep 2023
Contributed by Lukas
In this episode, I'm going to show you how to take a typical YouTube video, 1280 pixels wide by 720 pixels tall, and turn it into a TikTok video that'...
Writers Are the Ultimate Rulers
12 Sep 2023
Contributed by Lukas
We are all descended from kings. You got to live your own life. Be your own man. — Carl Elias’s stepmother in Person of Interest TV seriesJohn’s...
Dennis Quaid: Find Something You Love to Do
11 Sep 2023
Contributed by Lukas
Find something you love to do, and figure out a way to get paid for it, and you will have a third of your life kind of solved. — Dennis Quaid, actor...
Snoopy Says: Participate Selectively!
07 Sep 2023
Contributed by Lukas
Lazy is a very strong word. I like to call it selective participation. — Snoopy and WoodstockJohn's book marketing tip: You can't be lazy in market...
Stream a Book Launch: A Symphony of Choices
13 Aug 2023
Contributed by Lukas
Join Gerald Leonard, John Kremer, and Celeste Jonson for a Book Launch Streaming Event! On August 1st, we hosted two book launch events streamed live ...
How to Help More People and Make More Money with an Online Course
12 Aug 2023
Contributed by Lukas
Today, I’m featuring a podcast episode from Amy Porterfield of Online Marketing Made Easy. Listen in!Imagine this scenario. You’re an author who w...
Book Marketing Forwards with Judith Briles and John Kremer
10 Aug 2023
Contributed by Lukas
Listen in as John Kremer, author of 1001 Ways to Market Your Books, and Judith Briles, host of Your Guide to Book Publishing, discuss what you should ...
Do You Write AI?
17 Jul 2023
Contributed by Lukas
A year ago I wrote the following post in answer to a question from several authors. Last week I decided to test the post below against a number of web...
Shapeshifting to Build Your Career as an Author
12 Jul 2023
Contributed by Lukas
In this podcast episode, John Kremer interviews Mustafa Ammar, author of Time to Move On: The 7 Career Myths Keeping You from Finding Your Dream Job, ...
Book Marketing Success Story #4: Answer
20 May 2023
Contributed by Lukas
This first-time novelist forced her publisher (against their normal practice) to reprint her book twice within six weeks of the novel’s release. The...
Book Marketing Success Story #4
19 May 2023
Contributed by Lukas
This first-time novelist forced her publisher (against their normal practice) to reprint her book twice within six weeks of the novel’s release. The...
Book Marketing Success Story #3 Answer
23 Apr 2023
Contributed by Lukas
A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year...
Book Marketing Success Story #3
22 Apr 2023
Contributed by Lukas
A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year...
Book Marketing Tip: Ask for the Order
03 Apr 2023
Contributed by Lukas
If you have trouble asking people for money, don't ask for the green stuff. Ask for the beautiful purple Australian dollars—with flowers!Always ask ...
Book Marketing Success Story #2 Answer
31 Mar 2023
Contributed by Lukas
One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short storie...
Book Marketing Success Story #2
30 Mar 2023
Contributed by Lukas
One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short storie...
Book Marketing Success Story #1 Answer
23 Mar 2023
Contributed by Lukas
Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a bette...
Book Marketing Success Story #1
22 Mar 2023
Contributed by Lukas
Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a bette...
Book Authors: 34 Sources of Inspiration for Your Writing
09 Mar 2023
Contributed by Lukas
For writers and authors looking for inspiration for your next book, your next story, your next podcast episode, your next blog post, your next social ...
Where Do Writing Ideas Come From?
08 Mar 2023
Contributed by Lukas
Where Do Author Ideas Come From?Here are a few of the activities that book shepherd Judith Briles identified recently as tools for coming up with grea...
Book Marketing Tuesday Tip: The Elevator Pitch
21 Feb 2023
Contributed by Lukas
When the Shelf Awareness Pro newsletter interviews book authors, they often ask them to complete the following instruction: Handsell readers your book...
Book Marketing Tip: Write Sales Copy That Actually Sells!
13 Feb 2023
Contributed by Lukas
You have a choice when writing the sales copy for your book. You can use something like the following generic points, or you can create sizzling sales...
Questions for the New Year
16 Jan 2023
Contributed by Lukas
Here are three questions that my friends have asked me via email in the past week:What's your reason to get up in the morning? — a question from Guy...
John Kremer on the End Anxiety Podcast
13 Jan 2023
Contributed by Lukas
Jim Meade, host of the End Anxiety Podcast and author of End Anxiety! Proven Benefits of the Transcendental Meditation Program, interviewed me, John K...
Book Marketing Strategies for 2023
06 Jan 2023
Contributed by Lukas
John Kremer joins Dr. Judith Briles for a lively kick-off New Year session for Book Marketing Strategies for 2023.Get ready for an hour with two maste...