Book Marketing Success Podcast

Book Marketing Tip: Tell Stories That Reveal Your Heart

29 Dec 2022

Contributed by Lukas

If you want people to buy from you, don't just sell, sell, sell. Let people get to know you as a person as well. This story of my dog's death tells al...

Book Marketing Quick Tip Tuesday

27 Dec 2022

Contributed by Lukas

Your attitude is the one thing in your life you have full control over.You can change it in an instant.Now.Not tomorrow.Not next year.This instant.Now...

Book Marketing Monday Motivation

26 Dec 2022

Contributed by Lukas

Here are a few of the things that are infectious, very infectious, during the winter holidays, especially because of Christmas.optimismjoykindnesscour...

Book Marketing Interview: Fitz Koehler

23 Dec 2022

Contributed by Lukas

In this Book Marketing Success Podcast episode, I interview Fitz Koehler, a cancer survivor and author of Your Healthy Cancer Comback: Sick to Strong ...

Book Marketing Story: How a Blank Book Became a #1 Bestseller

22 Dec 2022

Contributed by Lukas

The #1 bestselling book in all of Amazon a few years ago was a self-published blank book by Michael J. Knowles: Reasons to Vote for Democrats: A Compr...

If You Don't Want to Podcast Via Substack

21 Dec 2022

Contributed by Lukas

Anchor.fm — This free podcasting platform offers all the recording, editing, hosting, and distribution you need to start a successful podcast.Free H...

Book Marketing Tip: It Takes People to Make a Dream a Reality

20 Dec 2022

Contributed by Lukas

You can dream, create, design and build the most wonderful place in the world … but it requires people to make the dream a reality. — Walt DisneyT...

Book Marketing Quote: Zig Ziglar on Success

19 Dec 2022

Contributed by Lukas

Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal st...

Book Marketing Q&A with John Kremer

17 Dec 2022

Contributed by Lukas

In this Book Marketing Q&A session, John Kremer answers questions on book marketing, online marketing, and book publishing. John answered questions on...

Book Marketing Q&A Today

16 Dec 2022

Contributed by Lukas

Don’t forget to send in your questions for today’s Book Marketing Q&A session. Even if you cannot attend live, you can listen in on the replay and...

Why Stories and Characters You Love Are So Important

15 Dec 2022

Contributed by Lukas

In this episode, I talk about the difference between a great TV show and a very ordinary possibly insipid TV show, the difference between the incredib...

Tools for Creating Interesting Graphics

14 Dec 2022

Contributed by Lukas

Here are a few free online tools you can use to create interesting graphics to promote your books, podcasts, websites, and social media.Eclipse Crossw...

Book Marketing Secret: Not Everything That Counts Can Be Counted

13 Dec 2022

Contributed by Lukas

Not everything that counts can be counted.You can count sales. You can count fans and followers. You can count pins and tweets.But you can’t count p...

Jessica Alba: On Manifesting Dreams

12 Dec 2022

Contributed by Lukas

When I was a little kid, I made a deal with the universe. If I was able to manifest my dreams, then I would try to do good in some way. — Jessica Al...

Book Marketing Q&A

09 Dec 2022

Contributed by Lukas

Next week on Friday, December 16th, I will be hosting a free Book Marketing Q&A session. Join me for this session live at 4:00 p.m. Eastern, 1:00 p.m....

Telling Stories Makes Everything Better

08 Dec 2022

Contributed by Lukas

There are many ways to tell a story to make a book better, to enchant a live audience, to make a website better, to enliven a podcast episode. Or to e...

Wicked Resource: Garden & Gun

07 Dec 2022

Contributed by Lukas

Garden & Gun Magazine, The Allėe Group, 700 East Bay Street #115, Charleston SC 29403; 843-795-1195. A bimonthly lifestyle magazine featuring gardeni...

Quick Tip Tuesday: Write a Great Book

06 Dec 2022

Contributed by Lukas

The first step in book marketing has nothing to do with marketing; it has everything to do with creating a great product. Write a book that actually h...

Motivation Monday: Love Your Readers

05 Dec 2022

Contributed by Lukas

All businesses should include love for their customers as part of their brand strategy. Also love for employees, partners, suppliers, etc. — John Kr...

Book Marketing Tip: How to Give Real Service

29 Nov 2022

Contributed by Lukas

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. — Douglas Adams, nov...

Antoine de Saint-Exupéry: On Building Ships

28 Nov 2022

Contributed by Lukas

If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast a...

Who Does Not Thank You for the Little Things Will Not Thank You for Much

25 Nov 2022

Contributed by Lukas

Who does not thank you for the little things will not thank you for much. — Estonian proverbIn marketing your books, the little things matter as muc...

John Kremer: Be Thankful

24 Nov 2022

Contributed by Lukas

Life is too short not to be thankful for all that passes our way.Keep it simple. Do what you do best. And be thankful for the rest.Let others help you...

Wicked Resource Wednesday: How to Tell a Story

23 Nov 2022

Contributed by Lukas

In yesterday’s podcast, I advocated telling stories to help people connect with your book, your own story, and your cause. The best way to get reade...

Book Marketing Tip: Tell Stories

22 Nov 2022

Contributed by Lukas

On Sunday, I got a chance to visit with my oldest sister and her husband. They had been driving Route 66 from the middle of Illinois all the way to Al...

Book Marketing Success Quote: Eileen Fisher

21 Nov 2022

Contributed by Lukas

I have this philosophy that out of the problem comes the next opportunity.Getting something wrong just means that something else is supposed to happen...

Book Marketing Interview: Carolyn Wilman

18 Nov 2022

Contributed by Lukas

Carolyn Wilman, the Contest Queen, is the author of two award-winning books: You Can’t Win If You Don’t Enter and How To Win Cash, Trips, & More!H...

Self-Published Author Sells a Million Books a Year

17 Nov 2022

Contributed by Lukas

Diane Pfeifer sold over a million copies of her Gone with the Grits cookbook and other books (GritsBits.com).How did she do it? Her answer follows:Jus...

Venmo Your Way to Success

16 Nov 2022

Contributed by Lukas

This podcast (and video below) demonstrates how to set up a Venmo account to accept donations and payments from your podcast listeners and book reader...

Book Marketing Tip: Work with Other Authors

15 Nov 2022

Contributed by Lukas

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself. — John KremerHere are a few tips on h...

Book Marketing Success Podcast Grows Up

14 Nov 2022

Contributed by Lukas

As many of you know, I’m very big on authors doing podcasts (and being guests on other people’s podcasts!). It’s one of the best ways to reach y...

Michal Stawicki: On Collaborating for Success

24 Sep 2022

Contributed by Lukas

In this episode of the Book Marketing Success podcast, I interview Michal Stawicki, a self-published author from Poland who write self-help books in E...

Podcast Guests Can Sell Books

29 Aug 2022

Contributed by Lukas

Dave Rubin, with 1.72 million YouTube subscribers for The Rubin Report podcast, interviewed bestselling book author Robert Kiyosaki, author of the Ric...

Getting Back to Work

28 Aug 2022

Contributed by Lukas

I am still very fatigued from Covid exposure, but I am recovering and reopening for business and consultations.If you would like to schedule an appoin...

Sara Cannon: Get Out Quickly

28 Jul 2022

Contributed by Lukas

Sara Cannon shares a quick little Southern phrase that will help you get off a phone call or Zoom session or even an awkward in-person meeting—espec...

James Patterson: Keep Moving Forward

24 Jul 2022

Contributed by Lukas

When former ad executive James Patterson submitted his first novel, The Thomas Berryman Number, it was rejected by 31 publishers. But it was eventuall...

Be an Eleven. Always.

24 Jul 2022

Contributed by Lukas

In a world full of tens, be an eleven. — t-shirt sayingSo many of us settle for a five or six when we shouldn’t be settling for anything less than...

Treasure House Books & Gifts

22 Jul 2022

Contributed by Lukas

Treasure House Books & Gifts, John Hoffsis, Owner, 2012 S Plaza Street NW, Albuquerque NM 87104; 505-242-7204.Email: [email protected]...

Seth Godin: How do you sell a ton of books?

19 Jul 2022

Contributed by Lukas

How do you sell a ton of books?Here, according to Seth Godin, is step one of marketing a book:Sell one.Find one person who trusts you and sell him a c...

Steve Jobs: You Can Build Your Own Things

18 Jul 2022

Contributed by Lukas

Everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can bui...

People Are Meant to Move On Up!

16 Jul 2022

Contributed by Lukas

While walking with my wife during our vacation in Kingston, New Mexico, I discovered an amazing little fact: We are not designed to walk down rocky sl...

One-Sheets for Novelists and Book Authors

30 Jun 2022

Contributed by Lukas

As I’ve said in previous episodes, one-sheets are an incredible way to introduce yourself and your work to media, key influencers, podcasters, blogg...

The I-Don't-Have-Any-Time Hour-a-Day Book Marketing Plan

28 Jun 2022

Contributed by Lukas

This 7-week program provides an insider’s look on how to market romance novels—and any other books. This a recording I created for the 2022 Luv-a-...

Write Publish Profit 5.0 Infostack Is Loaded

10 Jun 2022

Contributed by Lukas

Write Publish Profit 5.0 Infostack loaded with incredible ebooks, full-length courses, A-rated services, and more from bestselling authors, publishers...

Get a Free Ebook: Your Hero's Journey

04 Jun 2022

Contributed by Lukas

This coming week, Infostack will be launching a new writing and publishing infostack featuring tons on incredible content. Meanwhile …Because Infost...

A Key to Becoming a Bestselling Author

03 Jun 2022

Contributed by Lukas

Book Author Question: What key experience is required to become a bestselling author?John Kremer’s Book Marketing Answer: The key experience require...

Can a Bad Book Be Sold with a Good Marketing Plan?

02 Jun 2022

Contributed by Lukas

Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans?John’s Answer: A bad book can’t be sol...

Jason Barnard: The Brand SERP Guy

13 May 2022

Contributed by Lukas

In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Busi...

Will Packer: Do the Thing That Scares You the Most

08 May 2022

Contributed by Lukas

Listen. You have to do the thing that scares you the most. Whatever that thing is, go find it. Kick down the door. Look it right in the eye. — Will ...

The Power of Podcasting

02 May 2022

Contributed by Lukas

Here are just a few of the quotes and resources featured in the article, “The Power of Podcasting,” in my alumni magazine, Macalester Today: https...

Janine Bolon: On Author Podcasting

27 Apr 2022

Contributed by Lukas

In this episode of the Book Marketing Success Podcast, John Kremer interviews Janine Bolon, author of Author Podcasting, on being a great podcast gues...

Podcast of the Day: Local Business Leaders

23 Apr 2022

Contributed by Lukas

Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth, interviews Jon Schram, chief marketing officer of the Purp...

The Future of Book Publishing Distribution

21 Apr 2022

Contributed by Lukas

In this episode of the Book Marketing Success podcast, I interviewed Dr. Rachel Noorda, assistant professor at Portland State University, and Michele ...

Podcast of the Day: How to Get Booked as a Speaker

16 Apr 2022

Contributed by Lukas

I love this recent interview of Jackie Lapin, founder of SpeakerTunity, by J.V. Crum III of the Conscious Millionaire Podcast Network.It’s a strong,...

Podcasting Continues to Grow an Audience!

15 Apr 2022

Contributed by Lukas

450 million people listen to podcasts every month. You can reach those millions of people via a daily, weekly, or limited podcast via Apple Podcasts, ...

Judith Briles: How to Use Amazon Search Inside to Add Content to Your Book

14 Apr 2022

Contributed by Lukas

Here is the audio and text content from one of Judith Briles’ new 3-minute videos featured in her Author & Publishing Tips in 3 Minutes or Less play...

Book Author Marketing Tip: Tell Stories

05 Apr 2022

Contributed by Lukas

Welcome to this episode of the Book Marketing Success Podcast.Let’s talk about marketing as storytelling. All marketing, ultimately, is about tellin...

Judith Briles: On Speaking Professionally

03 Apr 2022

Contributed by Lukas

Here is the edited transcript of most of this episode:John Kremer: I want to welcome everybody to another episode of The Book Marketing Success Podcas...

Yolanda-Loni Mendez on the Author's Journey

02 Apr 2022

Contributed by Lukas

One of my friends, Roberta Vigilence, author of How to Secure Sponsors Successfully, Third Edition Revised—Funding For Events, sent me a Facebook no...

Marketing Counts by Shreya Banerjee and Paul Counts

01 Apr 2022

Contributed by Lukas

Introducing the brand new book Marketing Counts by Shreya Banerjee and Paul Counts — an important new book that digs deep into all the information e...

Elizabeth Bachman: How to Use Instagram to Market Books

30 Mar 2022

Contributed by Lukas

In this Book Marketing Success Podcast, John Kremer interviewed Elizabeth Backman of Wildflower Social Media. Elizabeth gave a ton of tips on how to c...

Grant Ferry: On The Innovation Opportunity

28 Mar 2022

Contributed by Lukas

For this episode of the Book Marketing Success Podcast, I interview Grant Ferry, the author of The Innovation Opportunity: Getting started with busine...

How to Optimize Your Videos for YouTube

26 Mar 2022

Contributed by Lukas

How do you get your videos out to more and more people via YouTube? Here's what Shaun Letang of Music Industry How-To has to say about that:Well today...

Shaahin Cheyene: On Getting Publicity

25 Mar 2022

Contributed by Lukas

Listen to this this story of how Shaahin Cheyene ended up getting massive national publicity for his business selling Herbal Ecstasy. You can find the...

5 Public Speaking Tips

20 Mar 2022

Contributed by Lukas

The above podcast is courtesy of Brendan from MasterTalk on YouTube.Public speaking, much like leadership, is NOT something you're born with, but rath...

Podcast of the Day: Biz Success Radio

16 Mar 2022

Contributed by Lukas

Listen in as Anthony M. Turner of Biz Success Radio interviews Grant Ferry, an innovation expert from Australia. They talk about innovation as a minds...

Podcast of the Day: Malcolm Gladwell on the Future of Audiobooks

11 Mar 2022

Contributed by Lukas

Michele Cobb, host of the Behind the Mic podcast published by Audiofile magazine, interviewed bestselling author Malcolm Gladwell to talk about audiob...

Book Marketing Podcast of the Day: How to Create a Great Audiobook

08 Mar 2022

Contributed by Lukas

The following is another podcast episode from Book Marketing Mentors hosted by Susan Friedmann.This episode features Tina Dietz sharing her treasure t...

Book Marketing Podcast of the Day: How to Record Audiobooks

07 Mar 2022

Contributed by Lukas

The following is a podcast episode from Book Marketing Mentors hosted by Susan Friedmann. This episode features David H. Lawrence on how to record an ...

Audiobook Marketing Power, Part II

19 Feb 2022

Contributed by Lukas

This episode and the previous one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast.Audiobooks are leading the pu...

Audiobook Marketing Power, Part I

18 Feb 2022

Contributed by Lukas

This episode and the following one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast.Audiobooks are leading the p...

Book Marketing Tips: For the Long Term

11 Feb 2022

Contributed by Lukas

A little over a week ago, Joanna Penn interviewed John Kremer on book marketing for 2022 and beyond. Here are a few of the points I made during that i...

Joanna Penn: Audio for Authors

10 Feb 2022

Contributed by Lukas

Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies and a number of other writing and publishing books, incl...

Podcasting Is Big, Big, Big!

28 Jan 2022

Contributed by Lukas

Here are a few more facts that I hope will convince you to start your own podcast. As I said before, podcasts are hot, hot, hot. And big, big, big!Spo...

How Can You Fall in Love with Your Readers?

15 Jan 2022

Contributed by Lukas

I just finished a coaching call with an author. And at one point I asked her this question (actually, two questions): How can you fall in love with yo...

Podcast: Your Guide to Book Marketing

31 Dec 2021

Contributed by Lukas

Get ready for an hour with two masters of book marketing and what you should be doing during 2022: John Kremer, author of 1001 Ways to Market Your Boo...

22 Book Marketing Actions to Take in 2022, Episode 3

27 Dec 2021

Contributed by Lukas

As noted a few days ago, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021...

22 Book Marketing Actions to Take in 2022

25 Dec 2021

Contributed by Lukas

As noted yesterday, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/12/2...

22 Book Marketing Actions to Take in 2022

24 Dec 2021

Contributed by Lukas

My friend Brian Feinblum recently wrote a blog post on 22 things that book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/...

Podcasts Are Hot, Hot, Hot!

22 Dec 2021

Contributed by Lukas

A recent survey of podcasting done by Acast and Nielsen found the following:* 45% of those surveyed started listening to podcasts during the past year...

Don't Mess With Texas

27 Jun 2021

Contributed by Lukas

In the early 1980s, Texas spent $20 million a year cleaning up litter on their streets and highways.Why? Because people ignored the Keep Texas Beautif...

10 Free Things You Can Do to Promote Your Books and eBooks

20 Jun 2021

Contributed by Lukas

The following article is adapted from a wonderful newsletter shared recently by Steve O’Keefe, author of Set the Page on Fire: Secrets of Successfu...

Ernie Zelinski Shares His Book Marketing Success Story

29 Jan 2021

Contributed by Lukas

Ernie Zelinski shared his success story on the Book Marketing Success Stories group on Facebook. Here’s his story:Just to show that an innovative au...

Book Marketing Tip: The Truth Sells

24 Jan 2021

Contributed by Lukas

One thing you should never forget as a writer or a publisher is this: The truth sells. Tell the truth, and you could become a bestselling author.Lie, ...

The Amazon Kindle King Reveals His Secrets

22 Jul 2020

Contributed by Lukas

I’m excited to bring today’s presentation to you because this is a business model that is different from everything else that you may have tried....

Don't Be Afraid to Write and Share!

16 Jun 2020

Contributed by Lukas

When writing Substack posts, podcasts, newsletter articles, blog posts, social media posts, reports, books, etc., don’t be afraid to write. Don’t ...

Book Marketing Minute: Pinterest Freebies

01 Jun 2020

Contributed by Lukas

Pinterest is a very powerful social media platform that can help you get more visits to your website as well as more sign-ups for your newsletter. So ...

Book Marketing Minute: Be Creative and Open-Minded

31 May 2020

Contributed by Lukas

If you want to sell more books, let your potential readers know more about the true value of reading books—beyond the entertainment, information, or...

Book Marketing Minute: The New Happy Hour

30 May 2020

Contributed by Lukas

This is part two on the new Happy Hour. See part one here: https://bookmarketing.substack.com/p/one-minute-book-marketing-the-best.Remember: If you w...

Book Marketing Minute: Read a Book and Live Longer

29 May 2020

Contributed by Lukas

If you want to sell more books, be sure to let your potential readers know more about the true value of reading books—beyond the entertainment, insp...

Book Marketing Minute: The Best Happy Hour

28 May 2020

Contributed by Lukas

It’s time to give up your old happy hour of drinking and snacking after work. If you want to sell more books, you need to start a new Happy Hour—a...

This Guy Can Sell Books: Tom Antion Interviews John Kremer

23 Jun 2019

Contributed by Lukas

In this audio podcast interview, internet marketing expert Tom Antion interviews book marketing expert John Kremer on how to write and market your boo...

Book Marketing Success Stories: Are Self-Published Books Really Good?

06 Apr 2017

Contributed by Lukas

Self-published books once carried a stigma of being not the best books. But that has changed as more books like Wool, The Martian, and 50 Shades of G...

Book Marketing Success Stories: What Should I Write About?

01 Apr 2017

Contributed by Lukas

When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always th...

Book Marketing Success Stories: Do You Hate to Market Books?

01 Apr 2017

Contributed by Lukas

If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. And that’s just a matte...

Book Marketing Success Stories Podcast: Book Marketing Secrets

28 Feb 2017

Contributed by Lukas

Here is an audio interview I did a number of years ago. In the interview, I shared a few Book Marketing Secrets. Check out these Book Marketing Secret...

Book Marketing Success Podcast #9: The Five Keys to Self-Publishing Success

04 Feb 2017

Contributed by Lukas

In this Book Marketing Success podcast episode, John Kremer outlines the five key things every self-publisher must do to publish and promote his or h...

The 5 Way Solution: Establish Your Expertise and Sell More Books

25 Jan 2017

Contributed by Lukas

Listen in as Daniel Hall interviews John Kremer on the 5 Way Solution to Establish Your Expertise, Drive Traffic, Up Search Engine Love, and Sell More...

Book Marketing Success Podcast #7: Book Marketing Q&A Live!

31 Dec 2016

Contributed by Lukas

Here is a recording (audio and video) of my live Book Marketing Q&A session via Facebook Live on Friday, December 30, 2016. I cover some very key book...

Book Marketing Q&A, Part Two

16 Dec 2016

Contributed by Lukas

Here is Part Two of my live Book Marketing Q&A session via Facebook Live on Wednesday, December 14, 2016. I cover some very key points while answering...