Book Marketing Success Podcast
Episodes
Shapeshifting to Build Your Career as an Author
12 Jul 2023
Contributed by Lukas
In this podcast episode, John Kremer interviews Mustafa Ammar, author of Time to Move On: The 7 Career Myths Keeping You from Finding Your Dream Job, ...
Book Marketing Success Story #4: Answer
20 May 2023
Contributed by Lukas
This first-time novelist forced her publisher (against their normal practice) to reprint her book twice within six weeks of the novel’s release. The...
Book Marketing Success Story #4
19 May 2023
Contributed by Lukas
This first-time novelist forced her publisher (against their normal practice) to reprint her book twice within six weeks of the novel’s release. The...
Book Marketing Success Story #3 Answer
23 Apr 2023
Contributed by Lukas
A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year...
Book Marketing Success Story #3
22 Apr 2023
Contributed by Lukas
A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year...
Book Marketing Tip: Ask for the Order
03 Apr 2023
Contributed by Lukas
If you have trouble asking people for money, don't ask for the green stuff. Ask for the beautiful purple Australian dollars—with flowers!Always ask ...
Book Marketing Success Story #2 Answer
31 Mar 2023
Contributed by Lukas
One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short storie...
Book Marketing Success Story #2
30 Mar 2023
Contributed by Lukas
One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short storie...
Book Marketing Success Story #1 Answer
23 Mar 2023
Contributed by Lukas
Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a bette...
Book Marketing Success Story #1
22 Mar 2023
Contributed by Lukas
Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a bette...
Book Authors: 34 Sources of Inspiration for Your Writing
09 Mar 2023
Contributed by Lukas
For writers and authors looking for inspiration for your next book, your next story, your next podcast episode, your next blog post, your next social ...
Where Do Writing Ideas Come From?
08 Mar 2023
Contributed by Lukas
Where Do Author Ideas Come From?Here are a few of the activities that book shepherd Judith Briles identified recently as tools for coming up with grea...
Book Marketing Tuesday Tip: The Elevator Pitch
21 Feb 2023
Contributed by Lukas
When the Shelf Awareness Pro newsletter interviews book authors, they often ask them to complete the following instruction: Handsell readers your book...
Book Marketing Tip: Write Sales Copy That Actually Sells!
13 Feb 2023
Contributed by Lukas
You have a choice when writing the sales copy for your book. You can use something like the following generic points, or you can create sizzling sales...
Questions for the New Year
16 Jan 2023
Contributed by Lukas
Here are three questions that my friends have asked me via email in the past week:What's your reason to get up in the morning? — a question from Guy...
John Kremer on the End Anxiety Podcast
13 Jan 2023
Contributed by Lukas
Jim Meade, host of the End Anxiety Podcast and author of End Anxiety! Proven Benefits of the Transcendental Meditation Program, interviewed me, John K...
Book Marketing Strategies for 2023
06 Jan 2023
Contributed by Lukas
John Kremer joins Dr. Judith Briles for a lively kick-off New Year session for Book Marketing Strategies for 2023.Get ready for an hour with two maste...
Book Marketing Tip: Tell Stories That Reveal Your Heart
29 Dec 2022
Contributed by Lukas
If you want people to buy from you, don't just sell, sell, sell. Let people get to know you as a person as well. This story of my dog's death tells al...
Book Marketing Quick Tip Tuesday
27 Dec 2022
Contributed by Lukas
Your attitude is the one thing in your life you have full control over.You can change it in an instant.Now.Not tomorrow.Not next year.This instant.Now...
Book Marketing Monday Motivation
26 Dec 2022
Contributed by Lukas
Here are a few of the things that are infectious, very infectious, during the winter holidays, especially because of Christmas.optimismjoykindnesscour...
Book Marketing Interview: Fitz Koehler
23 Dec 2022
Contributed by Lukas
In this Book Marketing Success Podcast episode, I interview Fitz Koehler, a cancer survivor and author of Your Healthy Cancer Comback: Sick to Strong ...
Book Marketing Story: How a Blank Book Became a #1 Bestseller
22 Dec 2022
Contributed by Lukas
The #1 bestselling book in all of Amazon a few years ago was a self-published blank book by Michael J. Knowles: Reasons to Vote for Democrats: A Compr...
If You Don't Want to Podcast Via Substack
21 Dec 2022
Contributed by Lukas
Anchor.fm — This free podcasting platform offers all the recording, editing, hosting, and distribution you need to start a successful podcast.Free H...
Book Marketing Tip: It Takes People to Make a Dream a Reality
20 Dec 2022
Contributed by Lukas
You can dream, create, design and build the most wonderful place in the world … but it requires people to make the dream a reality. — Walt DisneyT...
Book Marketing Quote: Zig Ziglar on Success
19 Dec 2022
Contributed by Lukas
Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal st...
Book Marketing Q&A with John Kremer
17 Dec 2022
Contributed by Lukas
In this Book Marketing Q&A session, John Kremer answers questions on book marketing, online marketing, and book publishing. John answered questions on...
Book Marketing Q&A Today
16 Dec 2022
Contributed by Lukas
Don’t forget to send in your questions for today’s Book Marketing Q&A session. Even if you cannot attend live, you can listen in on the replay and...
Why Stories and Characters You Love Are So Important
15 Dec 2022
Contributed by Lukas
In this episode, I talk about the difference between a great TV show and a very ordinary possibly insipid TV show, the difference between the incredib...
Tools for Creating Interesting Graphics
14 Dec 2022
Contributed by Lukas
Here are a few free online tools you can use to create interesting graphics to promote your books, podcasts, websites, and social media.Eclipse Crossw...
Book Marketing Secret: Not Everything That Counts Can Be Counted
13 Dec 2022
Contributed by Lukas
Not everything that counts can be counted.You can count sales. You can count fans and followers. You can count pins and tweets.But you can’t count p...
Jessica Alba: On Manifesting Dreams
12 Dec 2022
Contributed by Lukas
When I was a little kid, I made a deal with the universe. If I was able to manifest my dreams, then I would try to do good in some way. — Jessica Al...
Book Marketing Q&A
09 Dec 2022
Contributed by Lukas
Next week on Friday, December 16th, I will be hosting a free Book Marketing Q&A session. Join me for this session live at 4:00 p.m. Eastern, 1:00 p.m....
Telling Stories Makes Everything Better
08 Dec 2022
Contributed by Lukas
There are many ways to tell a story to make a book better, to enchant a live audience, to make a website better, to enliven a podcast episode. Or to e...
Wicked Resource: Garden & Gun
07 Dec 2022
Contributed by Lukas
Garden & Gun Magazine, The Allėe Group, 700 East Bay Street #115, Charleston SC 29403; 843-795-1195. A bimonthly lifestyle magazine featuring gardeni...
Quick Tip Tuesday: Write a Great Book
06 Dec 2022
Contributed by Lukas
The first step in book marketing has nothing to do with marketing; it has everything to do with creating a great product. Write a book that actually h...
Motivation Monday: Love Your Readers
05 Dec 2022
Contributed by Lukas
All businesses should include love for their customers as part of their brand strategy. Also love for employees, partners, suppliers, etc. — John Kr...
Book Marketing Tip: How to Give Real Service
29 Nov 2022
Contributed by Lukas
To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. — Douglas Adams, nov...
Antoine de Saint-Exupéry: On Building Ships
28 Nov 2022
Contributed by Lukas
If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast a...
Who Does Not Thank You for the Little Things Will Not Thank You for Much
25 Nov 2022
Contributed by Lukas
Who does not thank you for the little things will not thank you for much. — Estonian proverbIn marketing your books, the little things matter as muc...
John Kremer: Be Thankful
24 Nov 2022
Contributed by Lukas
Life is too short not to be thankful for all that passes our way.Keep it simple. Do what you do best. And be thankful for the rest.Let others help you...
Wicked Resource Wednesday: How to Tell a Story
23 Nov 2022
Contributed by Lukas
In yesterday’s podcast, I advocated telling stories to help people connect with your book, your own story, and your cause. The best way to get reade...
Book Marketing Tip: Tell Stories
22 Nov 2022
Contributed by Lukas
On Sunday, I got a chance to visit with my oldest sister and her husband. They had been driving Route 66 from the middle of Illinois all the way to Al...
Book Marketing Success Quote: Eileen Fisher
21 Nov 2022
Contributed by Lukas
I have this philosophy that out of the problem comes the next opportunity.Getting something wrong just means that something else is supposed to happen...
Book Marketing Interview: Carolyn Wilman
18 Nov 2022
Contributed by Lukas
Carolyn Wilman, the Contest Queen, is the author of two award-winning books: You Can’t Win If You Don’t Enter and How To Win Cash, Trips, & More!H...
Self-Published Author Sells a Million Books a Year
17 Nov 2022
Contributed by Lukas
Diane Pfeifer sold over a million copies of her Gone with the Grits cookbook and other books (GritsBits.com).How did she do it? Her answer follows:Jus...
Venmo Your Way to Success
16 Nov 2022
Contributed by Lukas
This podcast (and video below) demonstrates how to set up a Venmo account to accept donations and payments from your podcast listeners and book reader...
Book Marketing Tip: Work with Other Authors
15 Nov 2022
Contributed by Lukas
You can sell a lot more books if you work with other authors than if you try to do everything all by yourself. — John KremerHere are a few tips on h...
Book Marketing Success Podcast Grows Up
14 Nov 2022
Contributed by Lukas
As many of you know, I’m very big on authors doing podcasts (and being guests on other people’s podcasts!). It’s one of the best ways to reach y...
Michal Stawicki: On Collaborating for Success
24 Sep 2022
Contributed by Lukas
In this episode of the Book Marketing Success podcast, I interview Michal Stawicki, a self-published author from Poland who write self-help books in E...
Podcast Guests Can Sell Books
29 Aug 2022
Contributed by Lukas
Dave Rubin, with 1.72 million YouTube subscribers for The Rubin Report podcast, interviewed bestselling book author Robert Kiyosaki, author of the Ric...
Getting Back to Work
28 Aug 2022
Contributed by Lukas
I am still very fatigued from Covid exposure, but I am recovering and reopening for business and consultations.If you would like to schedule an appoin...
Sara Cannon: Get Out Quickly
28 Jul 2022
Contributed by Lukas
Sara Cannon shares a quick little Southern phrase that will help you get off a phone call or Zoom session or even an awkward in-person meeting—espec...
James Patterson: Keep Moving Forward
24 Jul 2022
Contributed by Lukas
When former ad executive James Patterson submitted his first novel, The Thomas Berryman Number, it was rejected by 31 publishers. But it was eventuall...
Be an Eleven. Always.
24 Jul 2022
Contributed by Lukas
In a world full of tens, be an eleven. — t-shirt sayingSo many of us settle for a five or six when we shouldn’t be settling for anything less than...
Treasure House Books & Gifts
22 Jul 2022
Contributed by Lukas
Treasure House Books & Gifts, John Hoffsis, Owner, 2012 S Plaza Street NW, Albuquerque NM 87104; 505-242-7204.Email: [email protected]...
Seth Godin: How do you sell a ton of books?
19 Jul 2022
Contributed by Lukas
How do you sell a ton of books?Here, according to Seth Godin, is step one of marketing a book:Sell one.Find one person who trusts you and sell him a c...
Steve Jobs: You Can Build Your Own Things
18 Jul 2022
Contributed by Lukas
Everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can bui...
People Are Meant to Move On Up!
16 Jul 2022
Contributed by Lukas
While walking with my wife during our vacation in Kingston, New Mexico, I discovered an amazing little fact: We are not designed to walk down rocky sl...
One-Sheets for Novelists and Book Authors
30 Jun 2022
Contributed by Lukas
As I’ve said in previous episodes, one-sheets are an incredible way to introduce yourself and your work to media, key influencers, podcasters, blogg...
The I-Don't-Have-Any-Time Hour-a-Day Book Marketing Plan
28 Jun 2022
Contributed by Lukas
This 7-week program provides an insider’s look on how to market romance novels—and any other books. This a recording I created for the 2022 Luv-a-...
Write Publish Profit 5.0 Infostack Is Loaded
10 Jun 2022
Contributed by Lukas
Write Publish Profit 5.0 Infostack loaded with incredible ebooks, full-length courses, A-rated services, and more from bestselling authors, publishers...
Get a Free Ebook: Your Hero's Journey
04 Jun 2022
Contributed by Lukas
This coming week, Infostack will be launching a new writing and publishing infostack featuring tons on incredible content. Meanwhile …Because Infost...
A Key to Becoming a Bestselling Author
03 Jun 2022
Contributed by Lukas
Book Author Question: What key experience is required to become a bestselling author?John Kremer’s Book Marketing Answer: The key experience require...
Can a Bad Book Be Sold with a Good Marketing Plan?
02 Jun 2022
Contributed by Lukas
Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans?John’s Answer: A bad book can’t be sol...
Jason Barnard: The Brand SERP Guy
13 May 2022
Contributed by Lukas
In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Busi...
Will Packer: Do the Thing That Scares You the Most
08 May 2022
Contributed by Lukas
Listen. You have to do the thing that scares you the most. Whatever that thing is, go find it. Kick down the door. Look it right in the eye. — Will ...
The Power of Podcasting
02 May 2022
Contributed by Lukas
Here are just a few of the quotes and resources featured in the article, “The Power of Podcasting,” in my alumni magazine, Macalester Today: https...
Janine Bolon: On Author Podcasting
27 Apr 2022
Contributed by Lukas
In this episode of the Book Marketing Success Podcast, John Kremer interviews Janine Bolon, author of Author Podcasting, on being a great podcast gues...
Podcast of the Day: Local Business Leaders
23 Apr 2022
Contributed by Lukas
Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth, interviews Jon Schram, chief marketing officer of the Purp...
The Future of Book Publishing Distribution
21 Apr 2022
Contributed by Lukas
In this episode of the Book Marketing Success podcast, I interviewed Dr. Rachel Noorda, assistant professor at Portland State University, and Michele ...
Podcast of the Day: How to Get Booked as a Speaker
16 Apr 2022
Contributed by Lukas
I love this recent interview of Jackie Lapin, founder of SpeakerTunity, by J.V. Crum III of the Conscious Millionaire Podcast Network.It’s a strong,...
Podcasting Continues to Grow an Audience!
15 Apr 2022
Contributed by Lukas
450 million people listen to podcasts every month. You can reach those millions of people via a daily, weekly, or limited podcast via Apple Podcasts, ...
Judith Briles: How to Use Amazon Search Inside to Add Content to Your Book
14 Apr 2022
Contributed by Lukas
Here is the audio and text content from one of Judith Briles’ new 3-minute videos featured in her Author & Publishing Tips in 3 Minutes or Less play...
Book Author Marketing Tip: Tell Stories
05 Apr 2022
Contributed by Lukas
Welcome to this episode of the Book Marketing Success Podcast.Let’s talk about marketing as storytelling. All marketing, ultimately, is about tellin...
Judith Briles: On Speaking Professionally
03 Apr 2022
Contributed by Lukas
Here is the edited transcript of most of this episode:John Kremer: I want to welcome everybody to another episode of The Book Marketing Success Podcas...
Yolanda-Loni Mendez on the Author's Journey
02 Apr 2022
Contributed by Lukas
One of my friends, Roberta Vigilence, author of How to Secure Sponsors Successfully, Third Edition Revised—Funding For Events, sent me a Facebook no...
Marketing Counts by Shreya Banerjee and Paul Counts
01 Apr 2022
Contributed by Lukas
Introducing the brand new book Marketing Counts by Shreya Banerjee and Paul Counts — an important new book that digs deep into all the information e...
Elizabeth Bachman: How to Use Instagram to Market Books
30 Mar 2022
Contributed by Lukas
In this Book Marketing Success Podcast, John Kremer interviewed Elizabeth Backman of Wildflower Social Media. Elizabeth gave a ton of tips on how to c...
Grant Ferry: On The Innovation Opportunity
28 Mar 2022
Contributed by Lukas
For this episode of the Book Marketing Success Podcast, I interview Grant Ferry, the author of The Innovation Opportunity: Getting started with busine...
How to Optimize Your Videos for YouTube
26 Mar 2022
Contributed by Lukas
How do you get your videos out to more and more people via YouTube? Here's what Shaun Letang of Music Industry How-To has to say about that:Well today...
Shaahin Cheyene: On Getting Publicity
25 Mar 2022
Contributed by Lukas
Listen to this this story of how Shaahin Cheyene ended up getting massive national publicity for his business selling Herbal Ecstasy. You can find the...
5 Public Speaking Tips
20 Mar 2022
Contributed by Lukas
The above podcast is courtesy of Brendan from MasterTalk on YouTube.Public speaking, much like leadership, is NOT something you're born with, but rath...
Podcast of the Day: Biz Success Radio
16 Mar 2022
Contributed by Lukas
Listen in as Anthony M. Turner of Biz Success Radio interviews Grant Ferry, an innovation expert from Australia. They talk about innovation as a minds...
Podcast of the Day: Malcolm Gladwell on the Future of Audiobooks
11 Mar 2022
Contributed by Lukas
Michele Cobb, host of the Behind the Mic podcast published by Audiofile magazine, interviewed bestselling author Malcolm Gladwell to talk about audiob...
Book Marketing Podcast of the Day: How to Create a Great Audiobook
08 Mar 2022
Contributed by Lukas
The following is another podcast episode from Book Marketing Mentors hosted by Susan Friedmann.This episode features Tina Dietz sharing her treasure t...
Book Marketing Podcast of the Day: How to Record Audiobooks
07 Mar 2022
Contributed by Lukas
The following is a podcast episode from Book Marketing Mentors hosted by Susan Friedmann. This episode features David H. Lawrence on how to record an ...
Audiobook Marketing Power, Part II
19 Feb 2022
Contributed by Lukas
This episode and the previous one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast.Audiobooks are leading the pu...
Audiobook Marketing Power, Part I
18 Feb 2022
Contributed by Lukas
This episode and the following one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast.Audiobooks are leading the p...
Book Marketing Tips: For the Long Term
11 Feb 2022
Contributed by Lukas
A little over a week ago, Joanna Penn interviewed John Kremer on book marketing for 2022 and beyond. Here are a few of the points I made during that i...
Joanna Penn: Audio for Authors
10 Feb 2022
Contributed by Lukas
Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies and a number of other writing and publishing books, incl...
Podcasting Is Big, Big, Big!
28 Jan 2022
Contributed by Lukas
Here are a few more facts that I hope will convince you to start your own podcast. As I said before, podcasts are hot, hot, hot. And big, big, big!Spo...
How Can You Fall in Love with Your Readers?
15 Jan 2022
Contributed by Lukas
I just finished a coaching call with an author. And at one point I asked her this question (actually, two questions): How can you fall in love with yo...
Podcast: Your Guide to Book Marketing
31 Dec 2021
Contributed by Lukas
Get ready for an hour with two masters of book marketing and what you should be doing during 2022: John Kremer, author of 1001 Ways to Market Your Boo...
22 Book Marketing Actions to Take in 2022, Episode 3
27 Dec 2021
Contributed by Lukas
As noted a few days ago, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021...
22 Book Marketing Actions to Take in 2022
25 Dec 2021
Contributed by Lukas
As noted yesterday, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/12/2...
22 Book Marketing Actions to Take in 2022
24 Dec 2021
Contributed by Lukas
My friend Brian Feinblum recently wrote a blog post on 22 things that book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/...
Podcasts Are Hot, Hot, Hot!
22 Dec 2021
Contributed by Lukas
A recent survey of podcasting done by Acast and Nielsen found the following:* 45% of those surveyed started listening to podcasts during the past year...
Don't Mess With Texas
27 Jun 2021
Contributed by Lukas
In the early 1980s, Texas spent $20 million a year cleaning up litter on their streets and highways.Why? Because people ignored the Keep Texas Beautif...
10 Free Things You Can Do to Promote Your Books and eBooks
20 Jun 2021
Contributed by Lukas
The following article is adapted from a wonderful newsletter shared recently by Steve O’Keefe, author of Set the Page on Fire: Secrets of Successfu...
Ernie Zelinski Shares His Book Marketing Success Story
29 Jan 2021
Contributed by Lukas
Ernie Zelinski shared his success story on the Book Marketing Success Stories group on Facebook. Here’s his story:Just to show that an innovative au...