Book Marketing Success Podcast
How to Help More People and Make More Money with an Online Course
12 Aug 2023
Today, I’m featuring a podcast episode from Amy Porterfield of Online Marketing Made Easy. Listen in!Imagine this scenario. You’re an author who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals. But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential. I’m sure you’ve heard the phrase time is money—and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day.But the thing is, it doesn’t have to be like this—and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar.In this episode, Amy Porterfield shares four telltale signs that one-on-one work is holding you back, along with true stories of how some of her students have scaled their businesses with a digital course. [04:16] The first sign 1-on-1 work is holding you back is that you technically work for yourself, but you still feel burnt out. [07:09] Online courses allowed me to step away from my laptop and live the life I truly want to live. I can continue to make money even when I walk away.[10:10] Jessica Burke had so many 1-on-1 clients that she became burnt out. She realized she could put all of her sleep knowledge into a digital course.[16:19] Even if what you’re doing is working well, imagine how you could serve in an even bigger way.[16:58] The second sign is that you feel there’s a cap on your income, because you’ve completely maxed out your time. [20:21] Yoga teacher Kelly McHugh was limited by her studio space. She started a course showing other instructors how to set up a successful yoga website.[23:10] The third sign is if you have an extremely inconsistent workload. A digital course is a great way to even out your revenue.[26:23] Dog walker Corrine Gerheard leveraged her Goldendoodle expertise to scale her business. She started a podcast and a digital course.[28:15] The fourth sign is feeling discouraged that you’re not able to help more people. [30:35] Casey McGuire Davidson wanted to help more women with their sobriety issues. Creating a digital course enabled her to scale. [31:26] Darcie Milfeld was a coach helping people break the paycheck to paycheck cycle. With a digital course, her impact was 2 to 3 times more.[33:36] 1-on-1 work could be holding you back if you feel burnt out and overwhelmed, you’ve hit an income cap, you have an inconsistent workload, or you feel discouraged that you can’t help more people.Learn more about Amy Porterfield and what she offers at https://www.amyporterfield.com.1001 Ways to Market Your Books: https://amzn.to/3ICjpAsWebsite: https://www.bookmarketingbestsellers.comSnipFeed: https://snipfeed.co/bookmarketing — Check out this service I offer via SnipFeed: Ask me a question and I'll answer back with a personalized video.Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ecFollow me at . . . GoodReads: https://www.goodreads.com/author/show/173511.John_KremerOr just buy me a cup of coffee! — https://www.buymeacoffee.com/BookMaBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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