How do you get your videos out to more and more people via YouTube? Here's what Shaun Letang of Music Industry How-To has to say about that:Well today I’m going to share a big secret you can use to get your videos out there more: Optimize them for YouTube’s search and suggestion engines!If you didn’t know, YouTube videos can be found in one of a few ways.Send Viewers DirectlyFirst, you can send people there directly. Unless you already have a big audience, you won’t get many views this way.Keyword Optimize Your VideosNext, you can optimize your videos so they get found when people search for specific things.As a very basic example, if someone searches for the words California rapper (California rapper being the keyword), you want your video to show up for that YouTube search. In order to maximize the chance that happens, you’ll need to optimize your video for that term and other related terms (aka keywords).To optimize your videos, put the words California rapper (your keyword) in your video description, the video title, in the actual video, and more. This will show YouTube you’re relevant for this search term and increases the likelihood they’ll show your video when people search for that keyword.That’s an overly simplified description of how to optimize for a search term.By learning and doing these optimizations, you can get many people consistently finding your videos when they search for specific terms. Imagine making a bunch of videos, optimizing them, and having them bring you new subscribers and fans every day. Well, this is exactly what can happen!Video optimization is so underutilized in the music industry (and the book industry) it’s crazy. So, by default, optimization is still open for you to take advantage of. Every musician and book author who’s serious about doing music or writing full time should learn YouTube optimization.Get YouTube to Suggest Your VideosA final way you can get traffic from YouTube is by YouTube suggesting your videos to its users. This won’t normally happen until you get an existing subscriber base on the platform, and YouTube knows that people like what you’re doing.From there, YouTube will test your videos by sending them out to new audiences, and if these viewers like what you’re doing (which YouTube will measure via watch time, engagement, and more data), YouTube will keep pushing your video out to more and more people over time.Get a free ebook, 5 Steps to a Profitable YouTube Music Career, by going here: https://www.musicindustryhowto.com.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Thank you! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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