Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth, interviews Jon Schram, chief marketing officer of the Purple Guys tech support company.Why Write a Book?The key points on becoming a bestselling author on Amazon start at 11:35. Why write a book: Up your E-A-T score for expertise, authoritativeness, and trustworthiness.10 Steps to Create AuthorityHere are the 10 steps to creating authority for you and your book using an SEO-driven authority campaign. Use blog posts to write your book, section by section. Or use podcast episodes to record and write your book, section by section.11 Steps to Optimizing Your Book on AmazonAnd here are eleven steps to optimizing and marketing your book via Amazon. They use the example of Jon’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day.Here, again, is Jon Schram’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day:Connect with John KremerAsk me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ecOr just buy me a cup of coffee! — https://www.buymeacoffee.com/BookMarketingOr become my patron for all good things: https://www.patreon.com/bookmarketing This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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