Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Book Marketing Success Podcast

Video Marketing for Books and Authors

21 Apr 2024

Description

Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year.Viewers retain 95% of a message when they watch it in a video compared to 10% in text.More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024.85% of Facebook videos are watched without sound.66% of people will watch the full video if it’s less than 60 seconds.1 in 4 consumers have made a purchase after seeing a video story on Instagram.The sweet spot for video ad length is 6-10 seconds. Short-form videos offer a great return on investment.80% of consumers want to see more short-form videos this year.For American adults, the average daily social media time for video is plateauing. Still, video consists of 60% of social media time among American adults.84% of people claim to have visited a website after watching a video promoting a product or service.Video production is often outsourced. Many marketers also use AI to create marketing videos.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.