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Boomer & Gio

Hour 3 - Mets Tiny 9-9-9 Offer, Young Broadcaster Critiques Nets

19 Mar 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

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It's the Boomer and Geo podcast from WFAN. Hi, Boomer and Geo coming to you live from the Built Ford Tough studio on the fan and CBS Sports Network. Get some calls in here at 888-808-1019. That's a Red Pocket Mobile fan line brought to you by your new Ultimate Cell Carrier Red Pocket Mobile.

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So there was a trend that has gone on in Major League Baseball over the last couple of years called the 999 Challenge, where baseball fans would go to a game. They would try to drink nine beers and eat nine hot dogs over the course of the nine innings. And this was a thing that had gone viral on social media, people trying to do it, can they get through it type of thing.

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And obviously they would edit these videos. It wouldn't be, you know, two and a half hours of them trying to do this, but they put it together. And then, of course, the young whippersnappers that are a part of the marketing teams now, these Major League Baseball teams and the social media people, they go, we got to get in on this.

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You know, let's figure this out and let's try to make it a promotion. So the Mets get a hold of it, and what the Mets proceed to do is basically make it different than what it was supposed to be, and now they're getting mocked all over the place because they have made the wieners look like cocktail wieners and they're little Dixie cups filled with beer. And it comes in one big package.

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One big box. I saw it. Yeah. And it didn't look all that bad to me, but I guess I didn't look close enough.

Chapter 2: What is the 9-9-9 challenge in Major League Baseball?

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Like, the challenge is nine ballpark franks. Right? Yes. And nine full beers. Now, you can't do 24 ounces because that's 18 beers. Nine meaning 12-ounce beers. But what they did and tried to do was, you know how you always say, I hate half-assery? I hate half-assery. This is what this is. This is half-assery.

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So instead of just letting it be a viral thing that fans do, they should have left it alone. Or they should have said, listen, you do the 999 challenge, but you have to sign this waiver and you need to show us your designated driver for the night. If they wanted to do that, do something like that. But instead, they cut it down to what was the equivalent of three and a half beers.

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And four and a half hot dogs. Gay meds. Which anybody could do. I know. Well... Instead of beers, why don't you make a Coke's? But then again, that could also be looked at as something bad for you if you had to do nine Cokes. You think? Yeah. About 12-ounce Cokes. I mean, I don't know. To me, you don't have to get involved. Do Fresca. There's no reason to get involved.

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How about doing Fresca and hot dogs? And maybe this is like, maybe I'm missing something. And maybe because the Mets are doing this, it opens it up to more people trying to do the real thing. So then they end up spending more money on hot dogs and beer. There's got to be some sort of end game to this. I still don't understand why all of these concessions are as expensive as they are.

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Yeah, I know. I mean, it's just insane. It's like, I like what the Atlanta, I think it was the Atlanta Falcons. Yeah. They do something really smart. Like, Hey, we want people to come here and they reduce the prices on all these things. So people could afford some food when they're going to a game. Absolutely. You end up selling more food.

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I don't know if you make more money, but you certainly have a much happier customer. Absolutely.

Chapter 3: Why are the Mets being mocked for their 9-9-9 offer?

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And it's insanity, the price of beer, the price of these things. If I were the Mets, I'd take a look and I'd say, you know what, Tuesdays and Wednesdays were lightly attended. So Tuesday and Wednesday is hot dog day where you get a hot dog for a buck. You know what I mean? Yeah. People love that stuff. Do it that way. And then get more people into the building. They're buying your food.

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They're watching your team. You know what I mean? The tickets are expensive as it is. Do something that you can relieve some of the pressure on the fan that is coming to the game. Sure. And I could not agree more. Now, do you think you could do nine beers and nine hot dogs over the course of nine innings? No. Nine more. Now, here's the thing I would ask.

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Does it have to be one in inning, or could you just go for the whole thing? You'd have to have it all done by the time the game's over. So you don't have to do one in inning and spread it out that way? I don't think so, unless that's part of the requirement of what's been virally on social media. I think what you need to do in that situation is put down as much as you can early.

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Go there starving. Put down as much as you can early. Take a little bit of a break. Take a walk around the stadium and finish off the rest. Yeah, but just seeing the picture of what the Mets are doing. Those are little wieners. Tiny little wieners. Where are you putting your cocktail wieners? Yeah, it's just very tiny, and the beers are small. That, to me, is nothing. Anybody could finish that.

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Any grown man could finish that challenge. I'm talking about the real challenge. How much does that box cost? I don't know. It didn't say in any of the things I saw. Let me just take a look. How much is the 999 box? You probably have no idea. It's probably not going to tell you right now. It's approximately, so the AI overview, approximately $60.

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So I'm just wondering, you know, how they do the concession stands. You know, like if it's Pat, what's his name? Farida's hamburgers? Pat LaFrieda. LaFrieda's hamburgers. Yeah. So... Are they paying Pat LaFrieda for his name, or is Pat LaFrieda paying to be in the building? Good question. Not sure. It's a question for Pat LaFrieda. Right. James in Charlotte. James, what's happening?

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Morning, boys. What's up, man? The Falcons went around to all the professional teams, basketball, football, you name it, but they took their pricing cues from the Masters. So if anybody's been to the Masters, the costs there are very low. Well, the Falcons' sessions, yes. Yeah, but I think part of that discussion, or at least the study, I think Boomer said it, people spent a lot more money.

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They have like the highest grossing team store in the NFL.

Chapter 4: How do fans feel about the Mets' downsized food offerings?

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So I think there's a correlation between that. Lower prices, getting people and getting them interested in it. Next thing you know, they're going to go through the team store and buy jerseys and hats and T-shirts and things of that nature. Yeah, and James, if people don't know, the Masters pro shop there, that's the only place that they sell the official Masters logo stuff.

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So people that are there... are going to take advantage of buying that stuff because you can't get it anywhere else. Right. But it's also, I mean, look, they keep the patron list very tight. Yeah. I don't think the tickets are overly that expensive. Sure. And quite frankly, the food there is unbelievable.

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And like he was saying, they actually do keep it to a reasonable amount of money and people do enjoy it. Yeah, I mean, if I were down there at the Masters, I would probably, if there was a $600 hat that I liked, I might buy it. You know what I mean? It's like the only place in the world that I can get this thing, and it's the one time I'm probably going to the Masters.

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I'm going nuts in that pro shop. Let's go to Sean in Newark. Sean, what's happening, brother? What's going on, boys? What do you got today, Sean? Yeah. Uh, JJ Watt, the 999 challenge. I don't know if you guys saw it. He, he completed it in five innings. It was impressive. Yeah. Not surprising. I mean, you know, come on guy of that size, you know, for sure. Um, how big of a guy are you showing?

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You think you could do it? No, I'm five, nine, one 60. I'd probably take me 18 innings. Yeah. No, no way. No way. That's, that's, that's basically do anything you want. Yeah. Pretty much. When it comes to eating challenges, I would imagine. Yeah. The nine beers, I don't think. It's the hot dogs. When you're getting to that six, seven, eight hot dog, it's got to be filled with condiments.

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You might have to dunk it in a little water like the guys do. I'm not doing that. To get it down. You got to do whatever it counts to get it down. You know, like Kobayashi, Joey Chestnut, they dunked them buns in water. Yeah, but I'm not there because I'm trying to eat, you know, like a thousand hot dogs. I'm there to eat nine hot dogs.

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And I bet you JJ, I'm assuming that JJ did at least 12-ounce beers and full-on hot dogs. Yeah, of course. Yeah, he's not doing some cocktail wiener challenge. No, he's not half-assing it. No way.

Chapter 5: What are the implications of rising concession prices at baseball games?

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No way. I think both of us could do it. We'd feel like crap at the end. I wouldn't want to do it. I have no desire to do it. That's not what I'm saying. I know what you're saying, but I'm not doing it. We could do it. I'm not asking you to do it. I'm just saying I believe in both of us that we could get that done. I mean, I've seen it. I just want to go to Carvel on Wednesday to get two Sundays.

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I'm in. With wet little walnuts. That's right. Let's go to Dave in the Bronx. What's going on, Dave? Hey, good morning, guys. I was a little critical last year of BT, Brandon Tierney, because he was drinking with the fans after game one, after they won the first round of the NCAA tournament. I just think this year, if they go to the Final Four, first of all, they're a better team.

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If they go to the Final Four, what's he going to do? I mean, are people going to go out there just to see BT's celebration and how much he's going to drink himself to death? I mean, this is going to get out of control. I mean, Final Four would be amazing. I think even if there's a Sweet 16, there's going to be a Brandon Tierney party, probably the size of Burning Man.

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I think you've got to buy into it now. Yeah, Brandon-a-palooza somewhere in New Jersey or somewhere in Queens. He lives in New Jersey, but somewhere in Queens. Big tent. Something. Brandon Palooza. Brandon Tiernapalooza. Let's go to James who's on Long Island. What's up, James? Hey, what's up, guys? Yeah, you guys were talking about the expansion pricing. I heard a lot of podcasts on it.

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But real quick on that thing you talked about, the 90s, my wife told me if I did that on opening day, don't come home. You know what? She's smart. That is true, man. I mean, I can't imagine. I don't know what's worse, smelling like garlic or hot dogs. Oh, and then there's that hot dog. Yeah, definitely the hot dogs. So I was listening to Bill Sims on The Ringer and also on The Barstool.

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They think those expansion teams, which will be Vegas and likely Seattle, the floor is going to be around $6 to $7 billion, and it can go likely around $8 billion would be the likely number for the two teams. But it could raise up as $9 because they're going to evaluate it as Basically, they're my highest team, which are on the Lakers and the Knicks, which is crazy as that is.

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You could get a team that can go as much as $9 billion. That would be interesting to me. I think it's going to be like six. That would be my guess would be six. I know, especially the Vegas franchise. I could see 10 guys lining up to get that Vegas franchise. That may be a bidding. It's got to be worth it.

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Yeah, the last thing on it, the main thing they got to make it worth it is for the owners because they're diluting what they're getting for the recent TV deal. Yep. So, you know, it's got to be worth it. That's why Dolan's kind of leading this charge about, you know, kind of preventing it because they still need 23 votes for it to be approved.

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I think we're going to find out soon, but it'll be interesting. But I think it could go as high as nine, like I said, just based on the evaluations of the Lakers and the Knicks. Yeah, James, if you're an owner in the league right now and this comes up for a vote, what are the reasons you vote for it and what are the reasons you don't?

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