Episode 72: Fitbit for sheep and getting ROI from agritech with Belinda Lay

Join us for a conversation with Belinda Lay, a mixed enterprise farmer from Esperance and the mind behind the 'Fitbit for sheep' project. Pioneering on-animal sensors to mapping paddock behaviour through layers of soil, crop and GPS data, Belinda’s curiosity has led her to trial, and sometimes fail, with cutting-edge agritech, all in the name of smarter, more resilient farming. Belinda shares how she navigated a jungle of devices, subscriptions, and signal towers to figure out what’s actually useful on the farm. We chat about the cost of chasing innovation, the eight-pillar framework Belinda uses to assess agritech, and what we can learn from her experience. We dive into what it means to automate observation, make confident decisions with data, and future-proofing your business through flexibility. Want more insights like this? See Belinda live at Future Ag Expo in Melbourne! Disclaimer The information provided in this podcast is general in nature and does not in any way constitute financial, investment, accounting, tax, or legal advice. You should always consult with relevantly qualified and licensed professionals for advice tailored to your specific situation and requirements. The opinions expressed are our own and do not reflect those of our sponsors or any third parties.

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