Europe-Wide Expansion with Matej Bešter from Golden Tree

Sometimes it makes sense to move into an adjacent industry to grow faster. This is the story of Golden Tree, an e-commerce company focused entirely on selling high-quality dietary supplements in several European countries.In this episode, Matej Bešter, co-founder and CMO, explains:* how they started in Slovenia with a single weight loss course under the brand "Popolna postava", which means "Perfect figure" in English,* their approach to new product development, * why they expanded internationally early in their company's history, * why they shifted the company's focus away from online courses, and * how they are opening up new markets.Thanks for reading Bootstrapped European Entrepreneurs! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.bootstrappedentrepreneurs.eu

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