Raising The Bar

Brian and Jordan are back with no excuses and plenty of updates for both Rally and ZipMessage. Today’s topics are all about roadmaps, leading tech teams, and ecommerce marketing. While ecommerce has been around for a while, SaaS is evolving in the way it is marketed and sold. What are your thoughts on SaaS marketing strategies? Do you prefer leading a large tech team or would you rather keep your team small and easily manageable? What are your thoughts on the importance of communication for teams who work remotely? If you have any questions, comments, or topic ideas for Brian or Jordan, leave a message here. “When you start to talk about a bunch of people, all in coordination, all in different time zones, all on different things, that stuff is just magic to me.” – Jordan Powered By the Tweet This PluginTweet This Here are today’s conversation points: The next step for RallyThe many uses for ZipMessageCombining live Zoom calls with asynchronous follow-upsDirect Slack integrationsThe ZipMessage roadmapLeading a tech teamRequirements for leadershipThe importance of communicationDifferent strategies for marketing “The way that I think about integrations generally is, it’s more about, ‘Does it solve a customer problem and customer conversion?’” – Brian Powered By the Tweet This PluginTweet This Mentioned on today’s episode: Patrick Campbell’s tweet about building a media brand, monetizing with software Unthinkable podcast by Jay Acunzo Our stuff: Rally On  ZipMessage SunriseKPI  Productize  Audience Ops ProcessKit   Carthook Leave us a message here

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