What does VC really mean? And marketing.

We’re back after a two-week break. More specifically, a camping and Niagra Falls break. Today we go over two kinds of VC: vacations and venture capital. Not to mention, we go over ProcessKit’s newest marketing news, Ali Mese’s article on Medium, and our thoughts on positioning. [tweetthis]“I’m trying to understand the type of person who discovers a SaaS product and starts emailing their support every single day for fourteen days straight, with multiple paragraphs.” - Brian [/tweetthis] Here are today’s conversation points: How do you know when you need a vacation?Brian’s new purchaseHow often do you contact support?MarketingPositioning and building for additional platform integrationsAli Mese’s article on MediumKeyword research and other marketing ideas for ProcessKitKnow who your best ideal customers areJordan’s lessons in venture capital [tweetthis]“I always have in my mind that I have to be having the right dream. So if you win, make sure you want that outcome.” - Jordan [/tweetthis] Resources: “To Build a Business Empire, Own an Opinion, Not a Marketing Budget” by Ali Mese (published on Medium) SunriseKPI Productize Audience Ops ProcessKit   Carthook  As always, thanks for tuning in. Head here to leave a review on iTunes.

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