Alex runs a successful help desk software company with only 3 employees, competing in a crowded market.We discuss:the importance of industry knowledge,the customer awareness funnel,advanced SEO techniques,bringing on a co-founder after you've already got traction.Links:JitbitAlex on TwitterGail Goodman's talk ‘The Long, Slow, SaaS Ramp of Death’The Awareness Funnel aka the Buyer's JourneyDiscuss this topic and more on the Bootstrapped discussion forum.
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