#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success. Resources:   Join The Boutique Hub Community  Erica Eickhoff: Instagram  Styles By Erica: Website | Instagram | Facebook  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

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