Boutique Fitness Marketing Podcast

How I Really Work with Clients

05 Mar 2025

Contributed by Lukas

I'm closing the season by discussing websites on the final episode of season two of the Boutique Fitness Marketing Podcast. This is my favorite topic ...

Email Marketing Trends with Catalina Zbar

26 Feb 2025

Contributed by Lukas

On this episode of the Boutique Fitness Marketing show, we're talking about email marketing trends for studios in 2025—what's in and out— and how ...

Choosing the Right Studio Scheduling Software with Nick Hale

19 Feb 2025

Contributed by Lukas

On this episode of The Boutique Fitness Marketing Podcast, we're diving into what's trending in the studio scheduling software space, the decision-mak...

Making Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff

12 Feb 2025

Contributed by Lukas

Great marketing doesn't always come from branding, social media or SEO—it starts with how you treat your customers.  In this episode, we're divi...

What your studio manager wishes you knew with Staci Alden

05 Feb 2025

Contributed by Lukas

In this episode of the Boutique Fitness Marketing Podcast, we're diving into how to support your studio manager and set them—and your business—up ...

Marketing on a Budget with Christa Gurka

15 Jan 2025

Contributed by Lukas

On this episode of The Boutique Fitness Marketing Podcast, we're talking about something every small business owner can relate to: marketing on a budg...

Marketing Personal Training with Lawrence Neal

08 Jan 2025

Contributed by Lukas

In this episode, we're diving into marketing personal training including lead generation, pricing, and sales for personal trainers, specifically those...

Building a Studio that Sells with Mitch McGinley and Kristin Abel

01 Jan 2025

Contributed by Lukas

In this episode of The Boutique Fitness Marketing Podcast, we're diving into a topic every studio owner should have on their radar: building a stud...

Marketing Fitness Retreats with Jennifer Pahl

18 Dec 2024

Contributed by Lukas

Retreats are more than just a fun getaway—they're an opportunity to deepen your community connections, create unforgettable experiences, and give yo...

Fitness Brand Design with Olivia August

11 Dec 2024

Contributed by Lukas

Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand d...

Money Matters: Growth vs Scale with Nina Israel

04 Dec 2024

Contributed by Lukas

What's one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios. ...

Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley

27 Nov 2024

Contributed by Lukas

Sales and marketing go hand in hand, and last season, on episode seven (Sales Process Industry Secrets), we talked to Chris Appiah and Stephanie Breau...

Pro Tips for Studio Photo Shoots with Monika Normand

20 Nov 2024

Contributed by Lukas

Photos are crucial for how you present your studio online. On your website, in your Google business profile, on social media…they give prospects res...

Teacher Training is Good Marketing with Suzy Levi

13 Nov 2024

Contributed by Lukas

Welcome back, studio owners. If you've ever considered adding an instructor training program to your studio's offerings, this episode is for you. Toda...

Paid Ads that Work with Dave Pancham

06 Nov 2024

Contributed by Lukas

If you're running paid ads for your studio or considering doing so, you'll like this episode.  My guest today is Dave Pancham, founder and CEO of Go ...

Growing a Motivated Movement Community with Meghan Kinsey

30 Oct 2024

Contributed by Lukas

We're back with another episode of the boutique fitness marketing podcast!  My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last ...

Common Marketing Mistakes with Seran Glanfield

16 Oct 2024

Contributed by Lukas

Welcome back, studio owners! You're listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market an...

Guerrilla Marketing with Niki Riga

16 Oct 2024

Contributed by Lukas

Welcome back to another episode of the Boutique Fitness Marketing podcast!  I'm so excited for this episode because if you know today's guest, you kn...

Season Kickoff + State of The Industry with Nicole D'Andrea

16 Oct 2024

Contributed by Lukas

Welcome back to the Boutique Fitness Marketing podcast – season two!  I'm excited to be dusting off the podcast for another round, and I've got a l...

Marketing Moves from Season 1

13 Dec 2023

Contributed by Lukas

As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of yo...

Building an Employee Brand with Katie Santos

06 Dec 2023

Contributed by Lukas

Hiring and team management doesn't at first feel like it's very related to marketing however So many of our previous guests have mentioned the importa...

Blueprint for a Modern, Easy-to-Navigate fitness website

29 Nov 2023

Contributed by Lukas

I talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils dow...

Ultimate Studio Start-up Checklist with Michael Jay

22 Nov 2023

Contributed by Lukas

Local SEO Quick Wins you can do today

15 Nov 2023

Contributed by Lukas

Recent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non...

Google ads vs. Social media ads

08 Nov 2023

Contributed by Lukas

Google ads vs Social ads… which one is right for your studio? If you're considering dipping your toes into paid ads or you've been boosting posts he...

Finding the edge of automations with Nt Etuk

01 Nov 2023

Contributed by Lukas

You've heard the buzz about Chat Gpt, it's the marketing news story of the year. You've probably also seen AI writing assistants start to make their w...

How boutique are you really? With Lisa Cutts

25 Oct 2023

Contributed by Lukas

In recent shows we've touched on the idea of what it means to really "be boutique"... and this is a critically important concept for boutique fitness ...

Sales process industry secrets with Chris Appiah + Stephanie Breaux Bradley

18 Oct 2023

Contributed by Lukas

Sales and marketing are 2 sides of the same coin. In this episode I'm talking with Chris Appiah and Stephanie Breaux Bradley from the Sales Arms about...

Is your business a brand?

11 Oct 2023

Contributed by Lukas

Hi everyone, welcome back to another episode of the BFM podcast. In recent shows we've touched on the idea of what it means to really "be boutique"......

Building Community with Amy Glosser

04 Oct 2023

Contributed by Lukas

The latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often...

What's going on with intro offers? With Jennifer Pahl

27 Sep 2023

Contributed by Lukas

If last week's episode with Roxy got you thinking about your studio's intro offer—if you should play around with it's length, commitment level or pr...

Is your marketing working? With Roxy Borger

14 Sep 2023

Contributed by Lukas

When you're running a boutique fitness business, sometimes you aren't sure if your marketing is doing its job. In this episode, we're talking about ho...

What does it mean to say you need better marketing?

14 Sep 2023

Contributed by Lukas

What does it mean when you say you need better marketing? Marketing is pretty broad (and often overwhelming!) term. In this episode, I'm breaking it d...

Boutique Fitness Marketing, Redefined.

14 Sep 2023

Contributed by Lukas

Welcome to episode one of the Boutique Fitness Marketing show!  I'm your host, Connie Holen— a web designer and digital strategist and the founder ...