The Marketing Trainers Drop-in: Are "AI Agents" a Threat or an Assistant?

 What comes after generative AI? The answer might be "AI Agents". Autonomous AI that can not only generate content but also complete complex tasks, manage projects, and run parts of a business.But what does this "next big step" in technology mean for the marketing profession? Will it replace jobs, or free us up to be more creative than ever?Join host, David Green and Marketing Trainers team (Louis, Pav, and Helen) for an unscripted "drop-in" discussion on the real-world impact of AI Agents.In this episode, they explore:The crucial difference between generative AI (like ChatGPT) and autonomous AI Agents.The "threat vs. tool" debate: Are learners right to be concerned about job replacement?Why the "human touch"—creativity, ethics, and strategic thinking—remains irreplaceable.A fascinating look at how AI agents will force a complete rethink of SEO.Why apprenticeships, with their final interviews, are uniquely positioned to prove human competence in an AI-driven world.An authentic look at the future of marketing and the skills that will matter most! To find out more and to see our full range of programmes, please visit our website at: www.bpp.com I'm Idris Fabiyi, Head of Technology and Innovation at BPP University, Estio Training, Firebrand Training & host of the TechSphere podcast. I'm on a mission to demystify complex technology and make it accessible for businesses and learners. Follow me on LinkedIn: Idris Fabiyi My Medium.com profile: Read my Articles Get in Touch: [email protected]

There are no comments yet.

Please log in to write the first comment.